Crowd-funding Explained to Rotary

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CROWDFUNDING ALSO KNOWN AS CROWD SOURCING CROWDFUNDING; NOUN: CROWD-FUNDING THE PRACTICE OF FUNDING A PROJECT OR VENTURE BY RAISING MANY SMALL AMOUNTS OF MONEY FROM A LARGE NUMBER OF PEOPLE, TYPICALLY VIA THE INTERNET.

description

A quick overview of crowd-funding. Explained in simple terms with examples.

Transcript of Crowd-funding Explained to Rotary

Page 1: Crowd-funding Explained to Rotary

CROWDFUNDING

ALSO KNOWN AS

CROWD SOURCING

CROWDFUNDING; NOUN: CROWD-FUNDINGTHE PRACTICE OF FUNDING A PROJECT OR VENTURE BY RAISING MANY SMALL AMOUNTS OF MONEY FROM A LARGE NUMBER OF PEOPLE, TYPICALLY VIA THE INTERNET.

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WHAT IS IT?• Crowdfunding is asking a crowd of people to donate a defined amount of

money for a specific cause or project in exchange for various rewards.

• There are three general categories crowdfunding can fall under: Equity, Donation, and Debt.

• Equity-based crowdfunding is asking a crowd to donate to your business or project in exchange for equity.

• Donation-based crowdfunding is asking a crowd to donate to your project in exchange for tangible, non-monetary rewards such as an ecard, t-shirt, pre-released CD, or the finished product.

• Debt-based crowdfunding is asking a crowd to donate to your business or business project in exchange for financial return and/or interest at a future date.

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THE GOOD?

• The Good

• Crowdfunding is useful for a variety of opportunities, whether fundraising for disaster-relief, creative projects, creating a salable product, or creating a start-up.

• Crowdfunding platforms allow you to market your project, generate interest, and receive funds.

• Crowdfunding backers can provide useful feedback about your project.

• Once you get a solid base of support, there is no limit to the amount of projects you can fund.

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THE BAD?

• The Bad

• Crowdfunding your project exposes your ideas to potential copycats.

• Crowdfunding platforms may limit the amount of funds you can receive.

• Crowdfunding regulations and taxation can be difficult to work with.

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THE EXCELLENT?

• Crowdfunding is not limited to certain kind of project, there is no discrimination! Only great ideas!

• Crowdfunding can be fast, efficient, and effective if done right.

• There can be little risk involved compared to other business ventures.

• The more creativity and fun you have, the more likely you'll get funded.

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HOW DOES IT WORK

• Post a project on popular crowdfunding sites

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EXAMPLES

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SUCCESSFUL CASE STUDY

AR Wear

Inspired from the needs of

Women with disability or special needs

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EXPAND YOUR THINKING…

CROWDFUNDING