Crossing Web Boundaries with WordPress
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NERCOMP WordPress University
Jay Collier • Bates CollegeApril 8, 2010
CROSSING WEB BOUNDARIESWith WordPress
music: granlab image: oimax
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• Where are the boundaries?
• Why should we bridge them?
• How do we do it?
• Who is doing it now?
woodleywonderworks
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Where are our current Web boundaries?
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CURRICULAR
NON-CURRICULAR
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CLASSROOM
FIELD WORK
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STUDENTS
ALUMNI
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DEPARTMENTS
OFFICES
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SYSTEM A
SYSTEM B
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SILO 1
SILO 2
design-dog frozenchipmunk tostie14 europedistrict rberteig moriza willi,sidewalkflying
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Why should we cross those boundaries?
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TelegraphTelephone
RadioTelevision
Cave wallsBamboo slipsParchment
Paper
Movable typePrinting pressPhotograph
Motion pictures
Personal computerDigital networks World Wide Web
MEDIA
MEDIA
MEDIA
MEDIA
Written
Printed
Electronic
Digital
VerbalVisual
EXPERIENCEPhysical
mashdnart nate mightyboybrian wilhei schizoform mauricedb zest-pk wonderlane
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TelegraphTelephone
RadioTelevision
Cave wallsBamboo slipsParchment
Paper
Movable typePrinting pressPhotograph
Motion pictures
Personal computerDigital networks World Wide Web
MEDIA
MEDIA
MEDIA
MEDIA
Written
Printed
Electronic
Digital
VerbalVisual
EXPERIENCEPhysical
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Web 1.0 was “It”
~2000
Web mediaand content
hosted locally
Web 1.0
The first Web was “IT”
Phone Television
Businessdata
A WEB SITE
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Web 2.0 was “Ours”
Delicious
WordPress
Wikipedia
YouTubeTwitter
NetVibes
FacebookFlickr
Google Docs
~2007Web 2.0
The next Web was “YOURS” and“MINE”
My
profilesPages and
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Web 3.0 “Is”
Onlinepersona
Share knowledgeBuild connections
Use services
Onlinepersona
Onlinepersona
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Each medium “is an extension of ourselves
... an extension ofconsciousness”
Marshall McLuhan, 1964
Clearly Ambiguous
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BreathFood, water
ShelterReproduction
Sleep
FamilyFriendshipIntimacy
Power
DiscourseAchievementRecognition
EsteemConfidence
VisionIntegrity
AuthenticityPresenceReflectionAwareness
SAFETY
SECURITY
RESPECT
MEANING
MaterialEmotional
Symbolic
Intuitive
jenniferboyer ajawin wolfraven krislitman hamed tristanbrand esqenzo hope_gera
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How can we do it?
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Be dependable – anywhere, any time, any device
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Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
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Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
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Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
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Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be personalizable – up to date feeds by interest
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Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be personalizable – up to date feeds by interest
Be welcoming – online spaces for collaboration
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Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be personalizable – up to date feeds by interest
Be welcoming – online spaces for collaboration
Be meaningful – insight into what matters to you
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Powerful, universal ideas
Personalized interactions
Ambivalence toAwareness to
Interest toParticipation toCommitment
TOWARD
FROM
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Corporations,Foundations
CurrentStudents,& Families
ProspectiveStudents
& Families
Alumni &Friends
CurrentFaculty &
Sta!
GeneralPublic
ProspectiveFaculty &
Sta!
PhilanthropicPartners
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How are we doing it?
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How about you?
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binaryape
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EVOLUTION
Your turn
What boundaries will you cross?
Jay Collier — [email protected] - www.BatesWeb.net