Crossing the Chasm
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Transcript of Crossing the Chasm
• Argues there is a chasm between ‘early adopters’ (the visionaries) and the early majority (the pragmatists)
• If this chasm can be crossed you then have the opportunity for the product/service to become the de facto standard.
Innovators – early adopters (visionaries) – early majority (pragmatists) – late majority laggards
Why hasn't Hazard Perception crossed that chasm?
early adopters (visionaries) CHASM early majority (pragmatists)
The United Nations Decade of Action for Road Safety 2011 – 2021
The Backdrop
Contents • A bit about us
• The State of Play
• The Evidence
• The Hard Numbers
• How it works
• Ticking the boxes
• Crossing the Chasm
• The Ecosystem
• The Road Map for Road Safety
• Summary
A bit about us
Driver Licencing: DVSA clips – 260 1 x minute HD photorealistic HP and VM clips. The largest non commercial 3d project ever undertaken.
Example Projects in this space
Road Safety training: Online student road safety awareness content developed with the Lithuanian MoE. 24 Clips covering those road safety issues highlighted from their accident data.
Automated vehicle: FIVE.ai project using HD animated clips to explain the challenges that the developers face when designing the software
HP Research: The production of a 10 minute HD 360VR animated clip to be used within a VR headset to trial how HP could be delivered within a virtual environment
Driver training: content for a downloadable app for driver training for HP
The State of Play
UK/Australia CHASM Rest of the World
Hazard Perception TestingWhat is the evidence?
• From 650 video clips 390 selected and trialled.
• Predicted that poor hazard perception skills associated with elevated accident risk.
• Showed that with about 3 hours of training a learner driver obtained similar top
scores to those of an experienced driver.
• The hope was that the improvement would reduce the accident liability in new
drivers especially in first 2-3 years of driving
Cohort 1 Study G B Grayson and B F Sexton
• First piece of research to provide robust evidence of the benefits of HPT.
• Higher proportion of first time passes who took HPT test (53%) compared to 39% who
didn’t take the HP test as part of their theory test.
• Reported a 17.4% reduction in non-low speed collisions (where blame could be
attached) linked to the introduction of the test in 2002
Cohort 2 Study Wells et al 2008
Research groups around the world researching HPT:
Australia, Spain, Germany, Holland, Israel, Singapore, Malaysia, Canada, Hong Kong,
China, Japan and New Zealand.
Other Global Supporting Research
Hazard Perception TestingThe hard numbers for the UK!
Average cost of prevention per reported casualty and per reported road accident:
GB 2017/18
Accident/casualty type Cost per casualty Cost per accidentFatal £1,897,128.00 £2,130,921.00Serious £213,184.00 £243,635.00Slight £16,434.00 £25,451.00Average £64,726.00 £90,424.00
Fatalities 2000 3,409Fatalities 2017 1,793
Department for Transport statistics
How it Works
• Period 2017/2018 1.9m Theory tests taken at a pass rate of 48.7%
• HP Test is part of that Theory Test and has to be taken by all
candidates
• 10 x 14 CGI clip test forms which are randomised and balanced
so that they consist of similar hazard types
• 5 second scoring window with precursors that hint to the hazard
• Includes 1 hazard and 2 hazard clips
• Based upon actual geographical location
• Photorealistic quality – why?
• 260 x 1 minute CGI HD Photorealistic HP and VM clips
The UK HP Test
Hazard Perception ClipsThe Process
Ticking the Boxes
Ticking the Boxes
HP – An Evidence based solutionCohort 1 and 2 and other global research
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Ticking the Boxes
HP – An Evidence based solutionCohort 1 and 2 and other global research
Return on Investment
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Ticking the Boxes
HP – An Evidence based solutionCohort 1 and 2 and other global research
Return on Investment
Content – Fit for purpose
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Ticking the Boxes
HP – An Evidence based solutionCohort 1 and 2 and other global research
Return on Investment
Content – Fit for purpose
Test Delivery PlatformClips run on 3 global testing platform provider
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Ticking the Boxes
HP – An Evidence based solutionCohort 1 and 2 and other global research
Return on Investment
Content – Fit for purpose
Test Delivery PlatformClips run on 3 global testing platform provider
Proven CapabilityDVSA HP Test
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Crossing the Chasm!
There are a significant number of things that any country introducing HP testing, as part of a licencing programme, needs to consider.
• A Legal Framework• A delivery system• Build an infrastructure• Budget for project• Work to be done to align current crash
data to the content of the clips, that sits outside of our current hazards (we can help with that)
All within their control.
But that is not all!
But that is not all!The Ecosystem
Testing cannot work without training and education
• Train the Trainers• Content for Approved Driving Schools • Content for Candidates
We have solutions for all these categories which leads me into our Road Map for road Safety
Driver Licencing: DVSA clips – 260 1 x minute HD photorealistic HP and VM clips. The largest non commercial 3d project ever undertaken.
Road Safety training: Online student road safety awareness content developed with the Lithuanian MoE. 24 Clips covering those road safety issues highlighted from their accident data.
HP Research: The production of a 10 minute HD 360VR animated clip to be used within a VR headset to trial how HP could be delivered within a virtual environment
Driver training: content for a downloadable app for driver training for HP
Education Training Testing Future Tech
• Hazard Perception Testing is an evidenced based solution
• It is proven to reduce road fatalities
• We have the content to deliver solutions to the Ecosystem
Summary
My question to you, as experts and stakeholders in this space,
is why cant there be developed a generic set of Hazard
Perception/Prediction clips that would compliment the
database held by CIECA for theory test questions?
Summary
And is this something that you can help with?
Summary
Summary
My co-director will be making the same case at the annual EFA
conference (European Driving Schools Association) later this
month to gain support from their members for this idea.
Summary
This would give the ‘pragmatists’ the toolbox to cross the chasm and make HPP a de facto standard across Europe. me into our Road Map
early adopters (visionaries) CHASM early majority (pragmatists)
