It refers to the inflow and outflow of information among different peoples or expertise working in different departments of an Organisation in order to accomplish a common goal.

1. Supporting core operations: Communication is necessary for the production of commodities- goods and services- and their distribution to customers.

2. Informing: communication is necessary for the purposes of informing internal and external audiences about the developments within the organisations.

3. Socialization: Communication is necessary for the socialization of individuals into good organisation citizens.

A cross-functional team is a group of people with different functional expertise working toward a common goal.

It may include people from Finance, Marketing, Operations, and Human Resource Departments.

Typically, it includes employees from all levels of an organization.

Members may also come from outside an organization in particular, from suppliers, key customers, or consultants.

Team members must be open-minded and highly motivated.

A strong team leader with excellent communication skills and a position of authority is needed.

The team must have both the authority and the accountability to accomplish the mission it has been given.

Management must provide adequate resources and support for the team, both moral and financial.

Adequate communications must exist.

COMMUNICATION

Suppliers and other business partners

Supply chain managementProcurement, distribution & logistics

Manufacturing& production

Engineering&

researchA/C &

Finance

Customer Relationship Mgt.Marketing sales customer service

Consumer & bus. customers

extranets Co. boundary

extranets

Intranets

intranets

Integrated Marketing Communication Project Management Communication Human Resource Communication Financial communication

It is a concept which ensures that all forms of communication and messages are carefully linked together.

Peter Drucker – “The purpose of business is not to make a sale, but to make and keep a customer.”

The goal of IMC is to generate short term financial returns and to build long term brand.

Sales promotion Public relations Advertisement Direct Marketing Personal selling

Interact with clients frequently Extend source of income Build good reputation Extend Business Scope Maintain good relationships with clients

Source( Marketer)

Encoding(advertising agency/sales

person/ marketer

TransmissionMass media/Sales people/

stores

Decodingconsumer

FEEDBACK

Action(direct

Feedback)

Indirectfeedback

Projects – small, medium, large Project management refers to all systems and

techniques used by the organizations to effectively

monitor the status of projects through various kinds of status reports,

and also to see that there is sufficient communication within the functional areas involved in a particular project.

Small & Medium Projects- Project team members send a status update to

the project manager. The project manager sends a status update to the

project sponsor and stake holders. Large projects- Who is the stake holder? for each stakeholder,

brainstorm how to fill the communication need.develop the communication strategy and plan.

For Ex. Delhi Metro project being carried out in the NCR

puts in a good amount of effort focused on building market reputation as a world class commutation service.

Human Resource communication refers to the techniques and processes used by organizations across the world when communicating with their employees about issues related to the –

Employees’ appointments Promotions Compensation packages Training Personalized counseling Retirement benefits Other employee benefit programs.

For Ex. Nissan Motors UK’s training department

conducts a training need analysis to assess individual employee needs and to organize training programs. The dept. concentrates on –

Technical development-teaching skills related to robotics and electrics.

People development Understanding processes- workshops covering

safety, production operations etc. Computer skills Trainee development- courses for graduate

trainees ranging from accountancy to team building.

It is about conveying all financially sensitive information and data of the last year which includes-

Company’s overall performance Major capital expenditures undertaken Profitability performance Stock market performance etc.

The company at a glance The chairman’s message The outlook The key figures Share price information Balance sheet, income statements, Investor relation releases The financial calendar The trading worldwide The merger Corporate governance

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