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Transcript of CROSS-POLLINATION
c r o s s – p o l l i n a t i o n
t h i s i s yen.com
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THE GR ADUATE PORTFOLIO OF YEN YEH
CROSS–POLLINATION
G r a d u a t e P o r t f o l i o
Yen Yeh
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c r o s s – p o l l i n a t i o n
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G r a d u a t e P o r t f o l i o
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CROSS–POLLINATION
THE GR ADUATE PORTFOLIO OF YEN YEH
G r a d u a t e P o r t f o l i o
Yen Yeh
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CONCEPT
Forward
cross–pollination noun.
“Cross–pollination” is a design portfolio completed at the Academy of Art
University’s Graduate School of Graphic Design. It is a collection of design
projects, including my master’s thesis: SuSea.
The name “cross–pollination” reflects my approach to design. It is the sense
of creating value through a designer’s perspective to raise awareness to
an idea or message. For me, design power is like a little bee, carrying and
communicating important messages like pollin. When people receive those
messages, they become other little bees that spread out ideas, hope, and love
to this world. I believe everyone possess the ability to create or carry a cross–
pollination effect and bring good to this world.
A sharing or interchange of knowledge, and ideas for mutual enrichment.
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INSTRUCTOR / MARY SCOT T
TABLE OF CONTENTS
TITLE / CROSS–POLLINATIONCOURSE / DESIGN SEMINAR: PORTFOLIO
P R O J .
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MASTER’S THESIS: SUSEA LAST TIME THIS YEAR 366 DAYS OF TYPEDIVE, DISCOVER AND CHANGE MANY JOURNEYS, ONE WORLDFISH YOU CAN TRUSTHEALTHY BITESGREEN SPOT
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DATE / 2011 FALL
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MASTER’S THESIS: SUSEA LAST TIME THIS YEAR 366 DAYS OF TYPEDIVE, DISCOVER AND CHANGE MANY JOURNEYS, ONE WORLDFISH YOU CAN TRUSTHEALTHY BITESGREEN SPOT
G r a d u a t e P o r t f o l i o
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P R O J E C T
Thesis 01 02 0 3 0 4 05 06 07
P R O J . 00
TITLE / MA STER’S THESIS: SUSE AADVISOR / JUNKO MAEGAWA , L AUR A MILTON, LIANA L AWR ANCE
DEGREE / MA STER OF FINE ART
Y e n Y e h
SUSEA IS HELP-ING TO CREATE A BETTER LIFE FOR HEALTHY PEOPLE AND THE OCEAN’S ENVIRONMENT THROUGH CHOOSING SUSTAINABLE SEAFOOD.
G r a d u a t e P o r t f o l i o
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MASTER’S THESIS: SUSEA
Objective
Decades of destructive fishing practices, people’s appetite and unsustainable
fish farming have lead to a threatening decline in available seafood supplies.
SuSea encourages people to change their seafood eating habits and choose
sustainable seafood to continue our ocean resources for our health and many
more generations.
Approach
For completing the research, development, and design of SuSea, I conceived
my master’s thesis in three parts: research, concept/identity, design/applica-
tion. For the research part, in order to understand how can I use design power
to solve the problem of ocean crisis, I gathered the information about the ocean
situation, interviewed with ocean scientists, conducted several group surveys
and discussed with one–on–one adivisors, that all summarized into the main
concept of SuSea.
I used this valuable feedback to establish all interrelated design solutions, and
worked with graphic designer Junko Maegawa to develop the main identity,
then worked with graphic designer Laura Milton to develop the promotional
items, and graphic designer Liana Lawrence helped me to summarize and
write the voice of SuSea.
SuSea is more than a master’s thesis, it is a healthy and sustainable lifestyle.
I hope this thesis can provide a different sustainable vision for the future.
“Everyone can use their informed sustainable seafood choices to achieve their
better future” has been the main concept in the final deliverables: SuSea
products, SuSea on wheels, Susea headquarters and website SuSeatoday.com.
P R O J . 00
SUSTAINING THE SE A WITH E ACH BITE
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P R O J E C T
Thesis 01 02 0 3 0 4 05 06 07
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Master ’s Thesis: SuSea
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Identi t y, Pr int Design, Package Design, Issue Communication
CATEGORY / IDENTIT Y, PRINT DESIGN, PACK AGE DESIGN, ISSUE COMMUNICATION, SUSTAINABLE DESIGN
DELIVER ABLES / STATIONERY, SERIES BROCHURES, PRODUCTS, WEBSITE, SMARTPHONE APPLICATION, POSTER,
BUSINESS PL AN, ADVERTISEMENTS, FOOD TRUCK E X TERIOR DESIGN, RESTAUR ANT INTERIOR DESIGN
FONT / BRYANT, SERIFA
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Master ’s Thesis: SuSea
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
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Master ’s Thesis: SuSea
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
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Master ’s Thesis: SuSea
SuSea
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
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Master ’s Thesis: SuSea
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
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Master ’s Thesis: SuSea
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
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Master ’s Thesis: SuSea
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
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Master ’s Thesis: SuSea
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
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Master ’s Thesis: SuSea
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
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Master ’s Thesis: SuSea
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
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Master ’s Thesis: SuSea
SuSea
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
SuSeatoday.com
I SUSEA
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Master ’s Thesis: SuSea
SuSeatoday.com
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
WHY SUSTAINABLE SEAFOOD?
Decades of destructive fishing practices, people’s appetite and unsustainable fish farming
have lead to a threatening decline in available seafood supplies. Unless something can be
done to stop overfishing and habitat destruction—their population may decline to a point
where they can no longer recover.
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Master ’s Thesis: SuSea
DINING ARE A AND WALL E XHIBITION
Customers can get some basic information about
the connection of ocean and our eating habits while
they enjoy SuSea’s sustainable seafood meals.
The exhibition will change every three months to
fit the lastest information about ocean situation
and sustainable news.
MEDIA PL AYER
This media player will play different vedios and
documentaries which relate to ocean issues.
INFORMATION STAND
This information stand will have different brochures,
articles or flyers to promote the idea of sustainable
attitude in our life.
SuSea
3.5
19
1900 1950 2010
62.6
WHY SUSTAINABLE SEAFOOD?
Decades of destructive fishing practices, people’s appetite and unsustainable fish farming
have lead to a threatening decline in available seafood supplies. Unless something can be
done to stop overfishing and habitat destruction—their population may decline to a point
where they can no longer recover.
c r o s s – p o l l i n a t i o n
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
Sustainable seafood uses environmentally friendly fishing practices, which creates a healthy and harmonious relationship between the ocean and people, and can endure forever.Sustainable seafood is a way to keep the oceans thriving and manage the ocean’s resources into the future. Informed consumers
can make all the difference, by knowing where the seafood comes from and making wise, responsible and sustainable choices.
This means choosing seafood either caught or farmed using an environmentally friendly practice. For more information, please
visit us at SuSeatoday.com or follow us on Facebook, Twitter or Yelp!
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
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INSTRUCTOR / HUNTER WIMMER
P R O J . 01
TITLE / L A ST TIME THIS YE ARCOURSE / INTEGR ATED COMMUNICATION
DATE / 2010 SPRING
Y e n Y e h
PEOPLE ARE SUFFERING FROM LIFE’S BITTER EVENTS, ONLY THROUGH INTERACTIONS WITH OTHERS CAN HELP THE ISOLATED FIND THEIR WAYS.
P R O J E C T
Thesis 01 02 0 3 0 4 05 06 07
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LAST TIME THIS YEAR
Objective
“Last time this year” is a film festival for the widely acclaimed and respected
Polish film director Krzysztof Kieslowski, who is known for works that deal
with a shift from a sense of solitude to an understanding and acceptance of
community. Best known for the “three color trilogy: blue, white, red.”
Approach
Based on the works of a classic film director, this project is to plan and design
a multi–faced film festival. The multiple deliverables gave this project various
challenges. It’s not only about design, its more about project management,
including set up the main thread, deeply researching for the life and works
of a film director, and use different media and materials to design promo-
tional products.
To organize the film festival for Krzysztof Kieslowski, I strove to create an
experience when people suffer from their life big events and choose night
view images to develop the feeling of isolation and loneliness, which represent
his subjects’ view of this world.
This film festival allows audiences to interact with the films of Krzysztof
Kieslowski on both an emotional and physical level. Each details of the festival
deliverables are designed to connect the audiences’ experience and the
dramatic story of Krzysztof Kieslowski. The audiences are also incresing their
knowledge and appreication for Krzysztof Kieslowski through this film festival.
P R O J . 01
FROM ISOL ATION TO CONNECTION IN THE FILMS OF KRZ YSZ TOF KIESLOWSKI
c r o s s – p o l l i n a t i o n
P R O J E C T
Thesis 01 02 0 3 0 4 05 06 07
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L ast T ime This Year
CATEGORY / IDENTIT Y, PRINT DESIGN, PACK AGE DESIGN, ISSUE COMMUNICATION
FONT / FF DIN
DELIVER ABLES / IDENTIT Y, CATALOG, POSTER, ADVERTISEMENTS, DVD PACK AGE, SOUNDTR ACK , T ICKE TS, WEBSITE, PRODUCTS, SCHEDULE
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Identi t y, Pr int Design, Package Design, Issue Communication
OutAshes
of thebefore
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L ast T ime This Year
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Identi t y, Pr int Design, Package Design, Issue Communication
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L ast T ime This Year
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Identi t y, Pr int Design, Package Design, Issue Communication
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L ast T ime This Year
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Identi t y, Pr int Design, Package Design, Issue Communication
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L ast T ime This Year
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L ast T ime This Year
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Identi t y, Pr int Design, Package Design, Issue Communication
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L ast T ime, This Year
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Identi t y, Pr int Design, Package Design, Issue Communication
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L ast T ime, This Year
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Identi t y, Pr int Design, Package Design, Issue Communication
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L ast T ime, This Year
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L ast T ime, This Year
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INSTRUCTOR / L IAN NG
P R O J . 02
TITLE / 366 DAYS OF T YPECOURSE / T YPE E XPERIMENTS
DATE / 2010 SPRING
Y e n Y e h
COUNT YOUR BEAUTIFUL DAYS WITH THESE DIFFERENT ALPHABETS. THERE ARE UNIQUE STORYS BEHIND THE LETTERFORMS IN EACH OF THE MONTHS.
P R O J E C T
Thesis 01 02 0 3 0 4 05 06 07
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366 DAYS OF TYPE
Objective
This is a project about creating a type calendar box set based on the extension
ideas and techniques of modern experiemental typographic.
Approach
While designing this project, students need to choose twelve different social
and cultural issues for each months. In order to complete this project,
everyone has to investigate the communication of the issue’s content and
the emotional qualities of text, and explore a variety of experiences with
typography. Moreover, to give voice and emotion to words, and to visualize
typography as an image.
The type calendar box is more than an artifact. It is a visual presentation of
how the designer can develope a sophisticated understanding for not only
expecting to solve formal design problem, but use typographic power to
communicate with a social and cultural issue.
P R O J . 02
T YPE E XPERIMENTAL POSTER OF 2012
c r o s s – p o l l i n a t i o n
P R O J E C T
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366 Days Of Type
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Pr int Design, Typogr aphy
CATEGORY / PRINT DESIGN, T YPOGR APHY
FONT / AVANT GARDE GOTHIC
DELIVER ABLES / 12 MONTHS CALENDAR POSTER, PACK AGE BOX
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366 Days Of Type
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Pr int Design, Typogr aphy
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366 Days Of Type
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Pr int Design, Typogr aphy
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366 Days Of Type
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Pr int Design, Typogr aphy
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P R O J . 03
Y e n Y e h
INSTRUCTOR / PHIL HAMLET T, HUNTER WIMMER
TITLE / DIVE, DISCOVER AND CHANGE
COURSE / V ISUAL COMMUNICATION L ABDATE / 2009 FALL
EVERY SEAFOOD CHOICES WE MADE HAVE DIF-FERENT IMPACT ON THE OCEAN. THIS BOOK MAKES US KNOW WE CAN HELP THE OCEAN ECOSYSTEM WITH “OUR HANDS.”
P R O J E C T
Thesis 01 02 03 0 4 05 06 07
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P R O J . 03
c r o s s – p o l l i n a t i o n
DIVE, DISCOVER AND CHANGE
Enjoying the delicious seafood is one of the best thing in the world, some of
us know how to make the right seafood choices that provides good nutrition
and sustain the ocean resources. However, many of us are unaware of how
important our seafood choices are to the lifecycle of the ocean. “Dive, Discover
and Change” is a book about the connection between ocean ecosystem and
people’s food choices.
This project is to find the problem and use design power to solve it. The first
step in this project was to select a problem in our daily life and thoroughly
research this issue and provide the different way to solve it.
Base on the urgent problem of ocean ecosystem and uncertain informed
food produce system. I combined sustainable ideas and ocean knowledge
into meaningful messages, and strove to use these messages into powerful
design, simple infographics, various products, beautiful images.
This book dives into the basic ocean knowledge, to discover the importance of
our seafood choices and change our seafood eating habits to sustain our ocean
resources. This book not only raises public awarenss, it also provides five
opportunities to show how design can give positive change for our world.
THE CONNECTION BE T WEEN OCE AN ECOSYSTEM AND FOOD CHOICES
Objective
Approach
P R O J E C T
Thesis 01 02 03 0 4 05 06 07
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Dive, Discover And Change
CATEGORY / PRINT DESIGN, ISSUE COMMUNICATION, SUSTAINABLE DESIGN
FONT / UNIVERS
DELIVER ABLES / INFOGR APHICS, BOOK , FL A SHCARDS, INVITATION
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Pr int Design, Issue Communication, Sustainable Design
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Dive, Discover And Change
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Dive, Discover And Change
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Dive, Discover And Change
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Dive, Discover And Change
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P R O J . 04
Y e n Y e h
INSTRUCTOR / HUNTER WIMMER
TITLE / MANY JOURNE YS, ONE WORLD
COURSE / NATURE OF IDENTIT YDATE / 2010 FALL
THE NEW PAN AM HIGHLIGHTS OUR ASTONISHING CULTURAL DIVERSITY. THE TRAVELER’S ADVENTURES SHARING THE SIMILARITIES AND CELEBRATING THE DIFFERENCES.
P R O J E C T
Thesis 01 02 0 3 0 4 05 06 07
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MANY JOURNEYS, ONE WORLD
For over 60 years, Pan Am pioneered transoceanic and intercontinental
flying service. It was the launch platform for aircraft types and set the
standard by which all that came later were to be measured. With a nostalgic
feeling of Pan Am, which is an iconic airline symbol of America, I selected
Pan Am and rebranded it through the development of a new identity, visual
standards, new visual style/graphic elements, and the various introduction
of brand extensions.
As an international student, I realized that life is composed of different unique
experiences, we can experience our own adventures. However, the culture
shock in different areas sometimes shrink us back. To reinvent the brand,
I pulled back Pan Am to its origin, comfortable and efficient airplane service,
but added the different cultural aspect to it. The underlying theme uniting
Pan Am is connection. which encourages appreciation of the similarities we
share in a world of different cultures, experiences and environments. By
giving Pan Am a passionate and multicultural identity, it will establish itself
as a new airline brand that stands for unique experiences around the world.
This brand revolution transformed Pan Am from comfort airline services to an
exciting cultural exchange experience. To capitalize on the cultural experience
movement, Pan Am is not only for the comfort flight service, but pays tribute to
the cultural diversity. The new Pan Am retains the flight service, and provides
a more unique expeirence, including merchandise for a concept travel store,
entertainment for local cultural tour and enrichment for traditional language/
cooking/dancing classes.
THE REBR ANDING OF PAN AM AIRWAYS
Objective
Approach
P R O J E C T
Thesis 01 02 0 3 0 4 05 06 07
c r o s s – p o l l i n a t i o n
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G r a d u a t e P o r t f o l i o
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CATEGORY / IDENTIT Y, BR ANDING, PRINT DESIGN
FONT / ZEPPELIN, FF DIN
DELIVER ABLES / IDENTIT Y, STATIONERY, CATALOG, ADVERTISEMENTS, WEBSITE, PRODUCTS
Many Journeys, One Wor ld
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Identi t y, Br anding, Pr int Design
G r a d u a t e P o r t f o l i o
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Many Journeys, One Wor ld
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Identi t y, Br anding, Pr int Design
x= height of letter ‘P’0.5x
X = Clear Space
9x
0.5xPAN AM
X = Clear Space
x= height of letter ‘P’3x
0.5x
PAN AM
G r a d u a t e P o r t f o l i o
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Identi t y, Br anding, Pr int Design
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Identi t y, Br anding, Pr int Design
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Many Journeys, One Wor ld
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Identi t y, Br anding, Pr int Design
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Identi t y, Br anding, Pr int Design
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Identi t y, Br anding, Pr int Design
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Identi t y, Br anding, Pr int Design
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P R O J . 05
Y e n Y e h
TITLE / FISH YOU CAN TRUST
DATE / 2009 SUMMER
INSTRUCTOR / L AUR A MILTONCOURSE / CONCEPTUAL DE VELOPMENT
EVERYONE HAS THEIR CHOICES WITH CLEANFISH. TRUST THEIR ARTISAN FISHER-IES AND BRING SUSTAINABILITY TO THE TABLE.
P R O J E C T
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P R O J . 05
c r o s s – p o l l i n a t i o n
FISH YOU CAN TRUST
Like many seafood companies in San Francisco, CleanFish devotes themselves
to sell fresh seafood, but more of their focus on providing sustainable seafood
which does not disrupt the ocean’s ecosystem. “Fish you can trust” is a new
brand identity for CleanFish, which includes the information graphics for
the consumer, visual standards, stationery system, and the promotional
product design.
This project is to select a existing environmental organization or company to
redesign their current identity system, and develope the promotional products.
In order to gather the information, the research includes learning the core
values of the company, determining the main visual system and designing the
relevant promotional items.
My task is to create a clean, fresh and friendly feeling for CleanFish. The
resulting deliverables launch consisted of a company brochure, an oversized
poster, product wrapping paper, seasoning package and paper bag. The vector
drawing fish die cut when placed on different deliverables tells the relationship
between customer and company: people can see the fresh and sustainable
seafood through CleanFish. The fish pattern, created by the logo element
represents the friendly feeling of this company.
THE NE W IDENTIT Y SYSTEM OF CLE ANFISH
Objective
Approach
P R O J E C T
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Fish You Can Trust
CATEGORY / IDENTIT Y, PRINT DESIGN, PACK AGE DESIGN, ISSUE COMMUNICATION, SUSTAINABLE DESIGN
FONT / VERL AG
DELIVER ABLES / IDENTIT Y, STATIONERY, BROCHURE, INFOGR APHICS, POSTER, PROMOTIONAL PRODUCTS
c r o s s – p o l l i n a t i o n
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
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Fish You Can Trust
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
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Fish You Can Trust
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
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Fish You Can Trust
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Identi t y, Pr int Design, Package Design, Issue Communication, Sustainable Design
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P R O J . 06
Y e n Y e h
INSTRUCTOR / PAUL K AGIWADA
TITLE / HE ALTHY BITES
COURSE / PACK AGE DESIGN2: E XCLUSIVE 3D DESIGNDATE / 2010 FALL
STAY HEALTHY AND ENJOY YOUR SALAD WITH KEN’S DRESSING AND ITS FRESH INGREDIENTS, IT’S MUCH EASI-ER TO KEEP FIT.
P R O J E C T
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HEALTHY BITES
To address the growing concern about over obesity and healthy diets plan,
salad has become a first consideration food when people desire to eat well.
This new salad dressing product line of Ken’s food company, creates the
most healthy blends of different fresh ingredients. It will be sold in the chain
grocery store for our daily healthy food choices.
This project is to select a existing salad dressing company and redesign
their current package. In gathering the information for this package design,
the research includes learning about the history of the company, determine
the target audiences, choose the appropriate marketplace and use different
materials to design graphic applications on three dimensional structure.
To develope the package for Ken’s salad dressing, I strove to use the section
view of fresh vegetables and big number type of calories fact to connect the
light–food lovers and the salad dressing. The details of this salad dressing
package aim to attract home cookers or light food lovers, who is active and
has strong healthy conscious, balance their life well to enjoy the delicious
food, and emphasize their healthy life quailty.
P R O J . 06
c r o s s – p o l l i n a t i o n
THE PACK AGE DESIGN OF KEN’S SAL AD DRESSING
Objective
Approach
P R O J E C T
Thesis 01 02 0 3 0 4 05 06 07
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Healthy Bites
CATEGORY / FOOS PACK AGE DESIGN
FONT / DIDOT, BRYANT
DELIVER ABLES / PACK AGE DESIGN
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Package Design
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Healthy Bites
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Package Design
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Healthy Bites
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Package Design
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P R O J . 07
Y e n Y e h
INSTRUCTOR / PHIL HAMLET T
TITLE / GREEN SPOT
COURSE / GR APHIC DESIGN AND SUSTAINABILIT Y DATE / 2011 SPRING
THIS INTERACTIVE PROJECT BRINGS THE COMMUNITY TOGETHER AND FULFILLS A NEED OF THE COMMUNI-TY’S GREEN SPACE.
P R O J E C T
Thesis 01 02 0 3 0 4 05 06 07
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P R O J . 07
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GREEN SPOT
Like any city, San Francisco has its own share of public lots that are unused
space, such as empty lots, brownfields and dead zones. It’s estimated roughly
1,500 space in San Francisco, which should take up half of the Golden Gate
Park. “Green Spot” is an initiative and the mission is to reclaim the unused
or abadoned public space of San Francisco, and convert them into commu-
nity–friendly area, while being environmentally and social responsible.
This is a collaborative project with “Good Magazine”. I, Perin Rambhia and
Zaniab Rupawalla were teamed up, asked to use the tool of graphic design to
find a local problem, interview with people and design a thoughful solution for
the future of San Francisco. Moreover, every team need to design a public event
and present their project to San Francisco community with “Good Magazine”.
After the field investigations of unused space, several interviews with San
Francisco planning department, different local urban planning organizations
and the neighborhood, we realized that “Green Spot” should be a neighbor-
hood–driven approach project, and soliciting the input voice of the community.
Our designed tools can provide the neighborhood convey their ideas on what
an unused space should look like, by the way of pocked size sticker book (people
can play and set the beautiful place with our illustrated stickers,) postcards,
series poster with large comment space, and interactive smartphone application.
A Green Spot can transform an abandon space into a green interactive place
by our own opinions.
TR ANSFORMING ABANDONED SPACES IN SAN FR ANCISCO
Objective
Approach
P R O J E C T
Thesis 01 02 0 3 0 4 05 06 07
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Green Spot
CATEGORY / IDENTIT Y, PRINT DESIGN, ISSUE COMMUNICATION, SUSTAINABLE DESIGN
FONT / MEMPHIS, TR ADE GOTHIC
DELIVER ABLES / POSTER, POSTCARD, STICKER BOOK , SMARTPHONE APPLICATION
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Identi t y, Pr int Design, Issue Communication, Sustainable Design
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Green Spot
GREEN SPOT Transforming abandoned spaces in San Francisco
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Green Spot
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Identi t y, Pr int Design, Issue Communication, Sustainable Design
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Green Spot
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Identi t y, Pr int Design, Issue Communication, Sustainable Design
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A Green Spot can transform one neighborhood’s landscape. A collection of Green Spot can transform San Francisco’s landscape.
Green Spot
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ACKNOWLEDGE-MENTS
To my creative design directors and advisors
To my dear friends, near and far
To my man Sean Chang
To my beloved family
Mary Scott, Phil Hamlett, Hunter Wimmer, Scott Rankin, Jeremy Stout, Arvi
Raquel–Santos, Lian Ng, Paul Kagiwada, Laura Milton, Junko Maegawa, and
Liana Lawrance. I deeply appreciate everything I have learned in this program.
Thanks for teaching and pushing me harder. You all drives me crazy, but also
gives me have an unique perspective and makes me a strong designer.
Alice Liu, Ann Tsai, Barry Hsu, Dee Wu, Francis Liang, Janice Jiao, Jean Chen,
John Chang, Michelle Cheng, Po-Chun Chang, Roger Yen, Sean Liao, Silvia Lai,
Yun Lin, and my best web designer Wei–Cheng Wu, interor designer Kenny Hou,
Without you guys, I couldn’t have survived this program.
My happiest moment can’t be complete without you, thanks for your every
little things.
This book is delicated to my dad, aunt, Cathy, Allen, Yihsiu, Yupei, three
adorable nephew and nieces and my passed mom, without your love and
support, I wouldn’t have the great courage to cross the whole world, realize
my dream and become a designer. Love you all, no matter where I am.
獻給我的家人,爸、二阿姨、小阿姨、姐、姐夫、哥、嫂嫂,和可愛的羽妡、宣辰、彥辰,沒
有你們無私的愛與支持,我不會有勇氣跨越半個地球完成這個夢想。謝謝,我愛你們。
媽,你看到了嗎?我真的做到了。謝謝妳帶給我的一切,很想妳。
G r a d u a t e P o r t f o l i o
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CROSS–POLLINATION: THE PORTFOLIO OF YEN YEH
School: Academy of Art University’s Graduate School of Graphic Design
79 New Montgomery St, San Francisco, CA94105, United States
Student: Yen Yeh
Tel: 415–699–7708
Email: [email protected]
Instructor: Mary Scott
Date: 2011 Fall
Photography: Yen Yeh
Print: Gianthorse Printing
Bindery: Arnold’s Bookbinding
Materials: Finch Fine iD Bright White Ultra Smooth Paper
Fonts: Archer / Din
Software: Photoshop, Indesign, Illustrator
Camera: Canon 60D
©2011 All rights reserved. No part of this publication can be reproduced
withouth express permission from Yen Yeh
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