Cross media optimization with qr codes
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5/25/22 Cross Media Optimization with QR Codes Lina Arseneault
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Companion presentation to CaféLina blog post | Cross Media Optimization with QR codes | http://wp.me/p1YyhD-qK
Transcript of Cross media optimization with qr codes
7/7/2012
Cross Media Optimization with
QR Codes Lina Arseneault
7/7/20127/7/2012
QR Codes
2
O Don’t be too quick to dismiss the usefulness of QR Codes
O Naysayers usually narrowly describe them as “QR codes in ads”
B2CBusiness
-to-Consum
er
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What’s Your Perspective?
e-Govt
G2CGovernment-to-Citizen
G2BGovernmen
t-to-Business
G2EGovernmen
t-to-Employee
G2GGovernmen
t-to-Governmen
t
B2BBusiness-to-
Business
B2GBusiness-
to-Governme
nt
B2CBusiness
-to-Consum
er
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Exploit the Reach of BYOD
O Opportunity to capitalize on mobile-social behavior in many settings
O Bring your own device (BYOD) is an alternative strategy allowing employees, business partners and other users to use a personally selected and purchased client device to execute enterprise applications and access data. Source: Gartner Glossary
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Have Specific Mobile-Social Goals
What are you trying to accomplish? Who are you trying to reach?What’s your success target?
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Government Made Easy
!
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Increase Facebook Fan Base
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Deloitte’s 2012 Technology, Media and Telecommunications
(TMT)Predictions
Deloitte Technology, Media and Telecommunications Predictions 2012
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For 2012, Deloitte forecasts that smartphones will
influence $159 billion in retail sales
O Smartphones will influence 19 percent of retailers’ sales by 2016
O Smartphone shoppers are 14 percent more likely to convert and make a purchase in the store than non-smartphone users
O If a consumer is using a retailer’s mobile app, they are 21 percent more likely to convert in the storeO “This shows the power of owning that interface
with the consumer as opposed to allowing them to go to a third party interface while in the store.”
Kasey Lobaugh, direct-to-consumer and retail multichannel practice leader at Deloitte Consulting LLP, New York commenting on study findings
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Cross Media Optimization
@LinaArseneault CaféLina Blog www.café-lina.com [email protected] 12
Walgreens Point-of-Sale
Terminal
Capitalizing on each customer visit
“Scan to download the app”
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Distinct Offers
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Mobile Integration for Faster Refills
@LinaArseneault CaféLina Blog www.café-lina.com [email protected] 15
On the Counter next to
Walgreens Point-of-Sale
Terminal
Call to action: Scan this code
What’s a QR code?
Visit www.walgreens.com/qrcode101
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QR Code Goes to the Movies
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Mobile purchases now comprise 27 percent of Fandango’s overall ticket sales
Jessica Yi, chief product officer at Fandango | July 2012
Source: Mobile Commerce Daily
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QR Mobile Movie Ticket
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Mobile App Be Found!
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Mobile App Attach Rate
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Restaurant QR Extensions
O Il Fornaio Holiday Gift Card Offer (virtual and traditional)
O Boston Market relies on QR codes to drive summer foot traffic by Rimma Kats
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Conference Registration
Not a mobi site, perhaps driving to the conference mobile app would have been a better choice
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Pinterest QR Pin Boards
http://pinterest.com/search/?q=qr+codes
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More QR Market Research
O Gartner Webcast Archive : “The Gartner Hype Cycle Special Report: What’s Hot for 2012” hosted by Jackie Fenn, VP & Gartner Fellow Emeritus.O According to Gartner (as of July
2011), QR/color code is positioned in the early “slope of enlightenment” stage with an 2-5 years estimated time frame to full mainstream adoption (i.e. reaching plateau of productivity).
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Additional Information
O Check out the companion slideshare to this post.
O The pros and cons of mobile bar codes – by Rachel Lamb via Luxury Daily Includes case studies on Gucci and Bloomingdale’s. More examples.
O Gartner Webcast Archive : “The Gartner Hype Cycle Special Report: What’s Hot for 2012” hosted by Jackie Fenn, VP & Gartner Fellow Emeritus.
O Countless QR Code Samples on Pinterest: QR Code Pins-Boards-People
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Related QR PostsO QR
Codes: Quiet Revolution or Quite Redundant?O Reference the SlideShare companionO Reference the SlideShare companion
O Encore! QR Codes: Here to Stay or Fade Away?
O Marketing Artfully: QRart and Not So Pretty Implementations of QR Codes
O What You Should Know About QR Code Hype
O Don’t Assume Your QR Code is Knocked Up, Give her a Pregnancy Test
@LinaArseneault CaféLina Blog www.café-lina.com [email protected] 29
Cafélina QRart code by IneoScan QR Code Design
With your smartphone and the free i-nigma app, simply scan the QRart
code
Drives to Lina’s blog at cafelina.me
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O About CaféLina and Lina:O http://cafelina.me/about/
O CaféLina Blog: http://cafelina.me/ O Twitter: @LinaArseneault O Email: [email protected] LinkedIn:
www.linkedin.com/in/linaarseneaultO Slideshare: http://
www.slideshare.net/Lina_Arseneault O High-Resolution Pictures on FlickrScan to find this
presentation online
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Lina’s Social ReachO When you create content or engage, you impact others. Klout
measures influence online. View my Klout style and score at http://klout.com/#/LinaArseneault
O Your overall PeerIndex score is a relative measure of your online authority. This score reflects the impact of your online activities, and the extent to which you have built up social and reputational capital on the web. PeerIndex recently won the Grand Prix at the Europas which are the annual European Tech Startup Awards.
O View Lina’s overall Peerindex score.
O Peerindex ListingsO Author, consultant and coach, Raymond Morin curates a
number of lists on Peerindex. You can find Lina on:O WEB Influencers WORLD
O Over 1800 WEB professionals listed and ranked by social network influence (French/English)
O Professionnels WEB (Francophonie)O + de 550 professionnels du WEB (francophonie) – Québec, Canada, France.
Belgique, Suisse, Europe
