Cross cultural team

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    Innovation In Managment

    AMI SHETHSwami Sahjananad College Of Commerce

    & Management(Bhavnagar)

    Managing Cross Cultural Team

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    Managing Cross-cultural Team

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    Table of contents:- Introduction

    Potential benefits

    Competence to manage team

    Dimensions of cross-cultural team

    Current practices Results

    References

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    Introduction:- Nature Of culture

    Culture is understood as the customs, beliefs, norms andvalues that guide the behavior of the people in a society andthat are passed on from one generation to the next.

    Three elements:

    1. Culture has normative value. It prescribes dos and donts.

    2. Culture is a group phenomenon. Culture applies to the members ofa society.

    3. Culture practices are passed on from generation to generation.

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    Cross-Cultural Team

    Multiculturalism or cross-cultural team means thatpeople from many cultures(and frequently many

    countries) interactregularly.

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    Potential Benefits:- Increasing creativity and innovation

    Demonstrating more sensitivity in dealing with foreign

    customers Hiring the best talent from anywhere

    Demonstrating a global perspective

    Creating asuper organizational culture, using the best

    if all cultures Greater flexibility within the organization both to adapt

    to a wider range of environments and to change withinthese environments

    To evolve universally acceotable HR policies andractices.

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    Competence To Manage

    Team:- Possess a strong personal identity

    Have knowledge of and felicity with the beliefs and

    values of culture Display sensitivity to the effective processes of the

    culture

    Communicate clearly in the language of the given

    cultural group Perform specially sanctioned behavior

    Maintain active social relations within the culturalgroup

    Negotiate the institutional structures of the culture

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    Dimensions Of Cross Cultural

    Team:-

    Crosscultural

    managmetn

    Motivation

    Leadership

    Communication

    HR practices

    Teams

    workvalues

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    1. Motivation At the heart of motivation

    is felt needs which drive

    the individual to act.

    This needs activate theindividual to act, whatcourse of action he or sheengages in and whatrewards the person

    expects, very from cultureto culture.

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    2. Leadership Skiled at international

    communication

    Culturally sensitive

    Capable of rapid acculturation

    Knowledge about cultural andinstitutional influences ofmanagement

    A facilitator of subordinatesintercultural performance

    User of cultural synergy

    A promoter and user of the growing

    world culture

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    3. Communication Communication is key in the

    workplace and when you are incharge of a cross cultural team

    that can present your with manyunique challenges.

    One way to fight this issue is tomake sure you are always on the

    same page as team members.

    Another issue in communicatingis dealing with time zonedifferences.

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    4. HR Practices Cross Cultural Training

    you need to consider how you are going toprovide training for people that are locatedfrom different countries and in different

    time zones.

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    5. TeamsManaging a VirtualTeam

    The employee has tobe very self-sufficientto do their job with noboss around.

    you are able toalways get work doneon projects or tasksthroughout the day.

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    6. Work Values Aspects of the job

    that bring

    satisfaction.

    Time is money and

    punctuality is highlyregarded.

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    Current Practices:- Uniliver

    IT companies (Wipro, Infosys, etc)

    Asian paints

    Tata motors

    TCS

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    Results:-

    Uniliver has decenteralised its operational culture among its manager.It is said that company has been so successful at this stage. Uniliverssenior management belives that crops of like-minded people is thereason why its employee work so well, despite their national and

    cultural differences.

    Reliance Industries, the Tata group and Wipro, rated among worldsmost respected companies, are not very different from those thewestern and European MNCs.

    Asian Paints is painting the world red by being among the 10 largestdecorative paint makers in the world, with manufacturing facilitiesacross 24 countries.

    Tata motors is rolling out Indicas from India to access to markets inKorea and China.

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    TCS employs, nearly 9000 people in the US, handlingtechnology services for Fortune 500 companies suchas General Electric. Recently, it raised Rs. 54.2 billion

    in Asains second biggest tech IPO this year andIndias largest IPO ever.

    Infosys has 25,635 employees, including 600 from 33

    nationalities other than India.It has 30 marketing offices across the world and 26global software development centers in the US,Canada, Australia, the UK and Japan.

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    References:-

    International Human ResourceManagement

    K Aswathappa

    Sadhna Dash

    Internet Wikipedia.com

    Wikieducator.com

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