Cross Border Publishing in Central and Eastern Europe György Szabó CEO Sanoma Budapest Publishing...
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Transcript of Cross Border Publishing in Central and Eastern Europe György Szabó CEO Sanoma Budapest Publishing...
Cross Border Publishing in Central and Eastern Europe
György Szabó
CEO
Sanoma Budapest Publishing House, Hungary
Thesis
The developed CEE countries’ media markets are dominated by foreign players
This is the main reason why cross border publishing is relevant in the region
Potential of cross border publishing is not fully utilised
The presentation aims to open new approaches regarding cross border publishing
The WHAT dimension
WHAT: magazine brands with minimal adaptation magazines with strong adaptation to the local
market magazine brand related products magazine concepts ideas
The transfer pyramid
HOW
WHAT
organization
publishing know how
ideas
concepts
products
mags with strong adaptation
mags with weak adaptation
The GEOGRAPHICAL dimension
Transfer of products and know how can be analysed in
European geographical dimensions and worldwide dimensions
The CULTURAL dimension
Different CEE consumers have different media consumption habits
Experiences could be gained from markets which show certain cultural similarities or consumer habits
Not only within CEE but all over Europe
The TIME Dimension
We think in present time only But the CEE countries’ present
development level is more close to that of Western European countries some decades ago
Experiences from the pást?