Crop UX design
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Transcript of Crop UX design
Social Love#CropMeetup
Twitter: Crop_meetup
http://www.meetup.com/designcrop/
Welcome!
Tuesday, February 12, 13
The Philosophy of UX
Andrew Wirtanen
Tuesday, February 12, 13
HelloAgenda1. Video2. Recommendations for projects/organizations 3. UX history & methods4. Panel Discussion
Tuesday, February 12, 13
The future (or present?) of UX
Watch Video
Tuesday, February 12, 13
The optimal team
• Shares two pizzas- No more, no less
• Is cross-disciplined
• Is highly collaborative
• Makes rapid updates- And as a result: innovates
Tuesday, February 12, 13
Kill the UX department
• ...But don't kill the people
• UX is a philosophy, not a department- Peter Merholz (Founder, Adaptive Path)
• Give the "UX people" real job titles- e.g. Information Architect, Interaction Designer, User Researcher, UX Strategist, Visual Designer
• Everyone on the team should believe in creating a good user experience
Tuesday, February 12, 13
What about startups/small teams?
• Don't hire a UX person
• Understand good UX practices and practice lean UX
- http://theleanstartup.com/
Tuesday, February 12, 13
How did we get here?
• Government-funded research• Cockpit design• WWII workstation research
Human Factors
Tuesday, February 12, 13
The Four Waves of UX
Adapted from "The Four Waves of User-Centered Design"- Dr. Williams Gribbons, UXMag.com
Tuesday, February 12, 13
Wave 1: Manuals
1980s
Tuesday, February 12, 13
Wave 2: Usability
1990s
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Usability Testing
• Recruit representative users
• Give them typical tasks
• Gather qualitative and quantitative data
• Iterate!
Tuesday, February 12, 13
Expert Reviews
• Experienced UX strategists or user researchers review a product with heuristics
• Most common list of heuristics: http://www.nngroup.com/articles/ten-usability-heuristics/
• These work better collaboratively
• See http://uxmag.com/articles/all-together-now
Tuesday, February 12, 13
Wave 3: UX Department
2000s
Tuesday, February 12, 13
Surveys & Online Research
• Gather feedback quickly, easily with surveys with a tool or with Facebook/Twitter
• Use Google Analytics goal tracking to identify issues
• There are many other good tools: e.g. http://www.optimalworkshop.com/
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The Golden Era of Prototyping
• UX builds a specification
• Development/design works from it
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Wave 4: Collaboration & innovation
Now
Tuesday, February 12, 13
Persona Workshops
Tuesday, February 12, 13
Page Description Diagrams
See http://uxmag.com/articles/re-introducing-page-description-diagrams
Tuesday, February 12, 13
Conclusion
Thanks!@awirtanen
• Kill your UX department
• Eat two pizzas
• Collaborate and innovate
Tuesday, February 12, 13
Nancy Jin, Mark Riggan, Andrew Wirtanen
Panel Discussion
Tuesday, February 12, 13
Thanks for Coming!
And special thanks to our sponsors:
Tuesday, February 12, 13
Social LoveCrop
http://www.meetup.com/designcrop/Twitter: Crop_meetup / #CropMeetup
HostAtlantic BT / twitter: @atlanticbt / http://www.atlanticbt.com
Co-OrganizerEileen Allen / twitter: @eileenallen / dribbble: eileenallen
Co-OrganizerCorey Brinkmann / twitter: @cbrinkmann / dribbble: cbrinkmann
PresentersAndrew Wirtanen • twitter: @awirtanen / Mark Riggan • dribbble: markr / Nancy Jin • dribbble: nancyjin
Tuesday, February 12, 13