Cronulla Breakfast Seminar Rydges Cronulla Beach 13 November 2013 Therese Ma Senior Program Officer...

Cronulla Breakfast Seminar

Rydges Cronulla Beach13 November 2013

Therese Ma Senior Program Officer

Workforce Futures Program

What is workforce development?


Workforce development is a whole of business approach to the management of the ‘human’ resources.

The goal of workforce development is to improve on business competitiveness and increase productivity across the whole business as a response to the various influencing factors locally, nationally and internationally.


It includes traditional human resource elements such as: recruitment and retention, career structure and succession planning, performance management, culture and communication, business systems as well as skills development and training.

Workforce development may occur independently of, or in concert with skilling and training.


When considering how workforce development applies to a business the following questions are worth considering:

1. Who are we? - What is the business and what does it do?

2. Where are we heading? – What are the goals; are they clear and measurable and importantly, commonly understood and accepted?


3. Where are we now? – What are the capabilities of the businesses workforce? This includes an understanding of what they define their workforce to be.

4. Where do we want to be? – What characteristics does the business need not only to reach its goals, but also to handle the risks and contingencies that will occur as the business strives to reach its goals?


5. What don’t we have? – What are the gaps (between 3 and 4) and the “burning platform” areas that need to be addressed first?

6. How to make it happen? – What must the business do to close the gaps?

7. Is the business on track? – Keeping a close eye on what the business is doing: monitor, monitor, monitor, evaluate, evaluate, evaluate.


Very broadly these 7 questions represent the structure at a strategic level of the workforce planning and development process.

The answer to each of these questions is contingent on the quality of responses.

Detailed thinking and organisational engagement is the key to this.

What is Workforce Futures?

Workforce Futures

The Tourism, Travel and Hospitality Industry

are collaborating on a new initiative designed to improve the capacity and capability of the industries workforce.

With funding from the Australian Government, three interconnected projects are being rolled out across Australia.

Workforce Futures

The three interconnected projects are:

Skilled Tourism Workforce

Regional Workforce

Development

Targeted Skills Development

Skills Advisor Network for

Industry

Workforce Futures

Project 2: Skills Advisor Network• An industry specific advisory service • Skills Advisors work collaboratively with

businesses across the sector to identify the specific workforce planning and development issues and to develop a tailor and appropriate skills development response– Skills Advisor takes the business through the

Business Diagnostic (captured through an online platform)

– Creation of a Workforce Development Plan

Skills Advisor Network

Subsequent meetings with Skills Advisor is driven by the Workforce Development Plan:• Further analysis, discussion, planning,

implementation• Sourcing appropriate programs to assist the

business (link to a detailed database that sits within the online platform)

• Identifying appropriate skills development for staff

• Identifying appropriate training provider for business

Workforce Futures

• Skills Advisor provides ongoing support to implement key findings of a detailed business diagnostic, including linking businesses with further opportunities to develop the capacity and capability of its workforce.

• Total engagement time 17.5 hours• A key feature of the Skills Advisor service is its

face to face approach to engaging with businesses


The Skills Advisor engages with business at the enterprise level.

It is this engagement which distinguishes Workforce Futures from ALL other programs.


Skills Advisor Network is a partnership of industry associations

• Accommodation Association of Australia

• Australian Hotels Association

• Australia Federation of Travel Agents / Australian Tourism Export Council

• Birdwing Business Solutions• Caravan, RV &

Accommodation Industry of Australia

• Clubs Australia• Mission Solutions

• Queensland Tourism Industry Council

• Restaurant & Catering Australia

• South Australian Tourism Industry Council

• Surfer Rosa• Tourism Council Western

Australia• Tourism Training Australia

Regional Workforce Development

Project 1:

Regional Workforce Development –

Building upon Tourism’s Employment Plans (“Hot Spots”)

This part of the strategy aims to value add to the regional “hot spot” (as identified by the Tourism Ministers) employment plans by translating and implementing them at the enterprise level.


Engagement by the Workforce Futures team with Regional Tourism offices, local Councils, and other regionally based organisations allows for an alignment of the work being done at the business level with the strategies and initiatives planned for, or being undertaken at the regional level.


This engagement process is facilitated through: • Skills Advisor Network• Development of strategic regional “workforce”

plans• delivering practical solutions to address the

immediate labour and skills shortages that meet the local needs of the region with an emphasis on leveraging existing government and industry programs; and

• delivering a series of medium term measures to support capacity building and responding to identified gaps.


The regional “hotspot” in NSW is Sydney.

Other “hotspots” are:• ACT (including Canberra)• Mornington Peninsula/Phillip Island

(VIC)• Tropical North Queensland (QLD)• Kangaroo Island (SA)• West Coast (TAS)• Red Centre (NT)• Broome (WA)


The work being undertaken in the various “hotspots” provides a model for other regions throughout Australia.

We are currently undertaking targeted regional work in the Riverina, Leeton, Noosa, Gympie Cooloola, Gold Coast, Mildura and Margaret River.

This work is modelling off the “hotspots”.

Workforce Futures

Project 3:


Targeted Skills Development is about:• Responding to the skills needs of your

business– What skills does my business require

today?– What skills will it need in the future?

• This is benefited through an understanding of “Workforce Planning and Development”


Some key questions to ask are:• Which staff do I train?• When do I train them?• How do I train them?• What will I train them in?• Who will deliver the training?• What will the training cost?• What funding is available to assist with the cost

of training?


Funded through the National Workforce Development Fund (NWDF), are two sets of skill development programs:– Programs to close gaps in skills and

knowledge (skills sets) and,– Delivery of full qualifications

Workforce Futures has $2.4 Million available (through the National Workforce Development Fund) to assist participating businesses with the cost of training.

National Workforce Development Fund

NWDF is a Commonwealth funding program

involving a co-contribution model– Small businesses (less than 100 employee’s FTE)

• Business pays 33%• Government pays 67%

– Medium businesses (101 – 200 employees FTE)• Business pays 50%• Government pays 50%

– Large businesses (more than 200 employees FTE)• Business pays 67%• Government pays 33%

Accessing Workforce Futures

How does a business participate in

Workforce Futures?

Complete the EOI form and submit

This can be done electronically

(or in hard copy)

and is available on the website (www.workforcefutures.com.au)

http://www.workforcefutures.com.au/

Website

www.workforcefutures.com.au


Website

www.workforcefutures.com.au

www.qlbs.com/qonline/ssabusinessreadiness/Default.aspx


http://www.qlbs.com/qonline/ssabusinessreadiness/Default.aspx

Contacts

Key Contacts

Stephen Ollerenshaw – Program Manager

Phone: 02 8243 1200

Mobile: 0448 098 609

Email: [email protected]

Therese Ma – Senior Program Officer

Phone: 02 8243 1200

Mobile: 0457 706 576

Email: [email protected]

Website: www.workforcefutures.com.au

mailto:[email protected]

mailto:[email protected]


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