Crocs (A): Revolutionizing an Industry’s Supply Chain Model for Competitive AdvantageCase Analysis

Supply Chain Management

Section – B Group No. – 9

Harsh Yadav PGP/17/18Tarang Doifode PGP/17/38Sushant Kumar PGP/17/53Viswa Teja PGP/17/61Ankita Roy PGP/17/311Nikhil Kumar Gupta PGP/17/329

Crocs demonstrated a shift from standard industry practices by custom configuring 24-packs with shoes of

different styles and colours to meet the needs of its smaller customers.

Crocs could respond to dynamic demands and fulfil new orders within the selling season by leveraging on quick

manufacturing and shipping.

With the acquisition of Finproject, Crocs owned the formula for the proprietary resin “croslite” – the unique

odour-resisting, spongy resin. The acquisition gave Crocs control over manufacturing and timing.

Q.1 What are Croc's competencies?

Valuable Rare Inimitable Non-substitutable

Sustainable Competitive Advantage

Proprietary

ResourcesHighly flexible

and responsive

supply chain

Custom Configurat

ion

Q.2 How should they exploit these core competencies in future? How will the Supply Chain configuration change with each of the strategies?

Q.3 How should Crocs plan its configuration and co-ordination decisions in order to manage its inventory in future? Can you suggest a framework.

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