Crm

CRM in retail industries

By:Rohit premakar12/pmb/004

Shoppers' Stop Limited is a chain of Retail stores in India owned by K. Raheja Corp.

Group - The Company houses a host of many international & domestic brands across various categories such as apparel, accessories, cosmetics, home & kitchenware as also its own private brands.

SS started in 1991 with its first store in Andheri, Mumbai.

With a Gross Retail Turnover of Rs. 8996 million, Shopper's Stop has become the highest benchmark for the Indian Retail Industry.

Introduction

SWOT ANALYSISSTRENGTH WEAKNESS

• Loyal Customer Base of 782000 First Citizen members

• Increasing Footfalls and Conversion Rates

• Strong and Well Established Management Team

• Systems and Processes

•Employee Retention

•Inadequate Promotional Strategies

•Uneven Distribution Network

•Follows Low – Risk Strategy

OPPORTUNITY THREAT

•Geographical Reach

•Preferred Partner for Foreign Players

•Hyper city – An entry into Value Retail

•Threat of New Entrants

•Competitive Rivalry in the Industry

•Economic Slowdown

CRM

Benefits come hand in hand with First Citizen program:• Customers gain reward points each

time they shop at Shoppers’ Stop stores or shoppersstop.com

• Exclusive benefits & privileges• Exclusive offers on purchase• Updates on various products at

Shoppers’ Stop• Exclusive cash counters which help

customers to spend more time shopping than waiting in a queue

Shoppers Stop offer Gift Vouchers of denominationranging from Rs 250 to Rs 5000.

Gift Vouchers

http://www.gifts-to-india.com/Page_details.asp?product_id=VCCSUSS101&page_name=shopperstop_giftvoucher_india

Discounts

Paybacks

• Points collected from first citizen cards

• Tie ups with various banks

• Parking refunds

• Gifts

• discounts

Updates

• SMS

• emails

• mails

• coupons

Offers

http://corporate.shoppersstop.com/ecom/diwali-offer/watches/watches.html

Shoppers Stop has announced a 101-day Shopping Bonanza to pull in customers into the stores.

Lucky draw winners of the contest will get to see one of the seven wonders of the world and two lucky couples who get the grand prize will be treated to a round-trip which will cover all the seven wonders of the world.

contests

An association with Tourism Australia has prompted Shoppers’ Stop to launch “Down Under Fest” – a promotional campaign to increase the purchases during the festive season.

Promotions

THANK YOU

Crm

Marketing

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