Crm
description
Transcript of Crm
Incorporated in the year 1998, Oceanic Sales Corporation is reckoned as one
of the most prominent Footwear Manufacturers and Suppliers in India.
Due to the iron-willed efforts of our CEO, Mr. Sanjiv Wahal, we have
carved a niche as a prominent entity in the competitive market.
We manufacture safety shoes under the brand name STRIDE'S as per
IS:15298 Part II/ En-345 specification.
Quality orientation is amongst the primal motives of our organization. We
follow strict quality standards and manufacture our products using best
quality raw materials.
We have a technically sound infrastructural base that is equipped with a
large manufacturing unit.
Oceanic Sales Corporation is highly specialized in the manufacturing of
Safety Shoes.
Customer Satisfaction being our prime concern, our products are designed
to achieve end-user satisfaction.
Safety Shoes
Formal Shoes
Heavy in weight
Psychological Factor
Using old technology
Weak distribution channel
High production cost
Followed old trend
“At stride’s , we see the world a little
differently and throughout our history have
made our mark when we’ve had the courage
to challenge convention . Stride’s creates
products and marketing programs that reflect
the brand’s unlimited creative potential. ."
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Product
Price
Place
Promotion
Process
People
Physical Evidence
Stride is highly specialized in the manufacturing of Safety Shoes.
We manufacture our products with the assistance of our deft professionals using
latest production techniques.
Our range of foot wear is highly demanded by our customers for its comfort and
softness.
Fine finish and durability are the chief attributes of foot wears offered by us.
we provide availability of shoes in different sizes, colors, patterns and designs
suiting to the needs of our honored customers for example Electric, Chemical,
Water Resistant.
We also provide safe and timely delivery to the desired destination.
OLD NEW
Full grain milled upper leather (Thickness of 1.8 to 2.0 mm)
Abrasion Resistant Cambrelle Lining (Foam Bonded)
Injection Moulded PU Sole (Hardness 55-60)
Oil / Heat / Shock Resistant PU Sole
4 mm EVA Socks (For comfort fit)
Price Value for money
Price Variation
Price Range ( Starting from 900- 2500)
Occasionally discount
Place Company-owned stores (Factory outlet)
Promotion Products may require special fixtures or collateral promotion material
like posters, print ads, and signage
TV adds
Hording
Process Know how
Process of Production and delivery of service.
Ordering Processing
Data Base Management
People Capability
Efficiency
Effectiveness
Customer Interaction
Physical Evidence Essential Evidence
Premises
Equipment
MARKET SEGMENT (OLD)
Industrial workers
Office employees
Truck drivers
Military
MARKET SEGMNET (NEW)
Teens
Generation X, Y
Elderly
Industrial workers
Office employees
Truck drivers
Military
Identify customers
Differentiate customers
Interact with customers
Customize for your customers
Share of Customer
Lifetime Value of the Customer
A Greater Focus on High-Value Customers
CRM strategy allows a company to identify its
best customers, stay on top of their needs, and
increase their satisfaction
CRM is about communicating with customers
one on one
CRM views customers as partners
Basic Marketing Reactive Marketing Accountable marketing Proactive marketing
1. To Identify prospects- Toll free number Mail Phone
2. To decide which customer receive particular order- Thank you note
3. Deeper customer loyalty- Discount coupons Gifts.
4. Reactivate customer purchase- Automatic mailing program
Effective rewards management Lucky draw Smart Card special periodic offers
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