Crm Lecture2
5
Masters in FMS Co-Taught By : Ms.Dimple, Assistant Professor, FMS Department NIFT-Delhi
-
Upload
dimplenift -
Category
Documents
-
view
248 -
download
0
Transcript of Crm Lecture2
Masters in FMSCo-Taught By : Ms.Dimple,
Assistant Professor, FMS DepartmentNIFT-Delhi
CRM has helped today’s businesses by:
providing greater individual customer insight
allowing firms to effectively respond to individual requirements
integrating the business processes of the firm around individual customers
BI meets CRM Customer facing applications All By Itself Upcoming Technologies