Business intelligent Solutions

Presenter: Trushit Buch Business development AquaOrange Thailand www.Aquacrmsoftware.com

Integrated into a business productivity infrastructureBuilt on a trusted & extensible platform

AquaOrange Vision & StrategyDemocratizing Business Intelligence

Improving organizations by providing business insights to all employees leading to

better, faster, more relevant decisions

Fierce Competition Changing Environment High Expectations of Customers Customer has varieties of options Excess of supply

Market Trends

“People buy when they are ready to buy”

Healthcare Marketing is Changing

Hospitals are very competitive. Hospitals are moving from mass advertising to

targeted direct marketing. Different offers, creative and techniques are

used in direct mail to attract prospects to the facility.

Hospitals are developing “customer outreach” databases and are using traditional direct marketing techniques.

Healthcare marketing isconsumer marketing Patient acquisition: How do I get more

patients coming to my facilities? Patient retention: How do I get my patients

continuing to use my facilities? Patient “winback”: How do I bring back

patients who haven’t using my facilities for some period of time?

New Movers: How do I attract prospective patients in my facility’s footprint?

In addition to providing quality care, healthcare organizations continue to search for ways to increase patient satisfaction and assist patients in proactively managing their overall health.

This is one reason why healthcare organizations are looking at how to leverage customer relationship management (CRM) applications to help their patients better plan and manage their healthcare interactions, costs, and benefits.

Not only do patients want more visibility into their healthcare, but providers need better integration of their systems for administrative and patient interaction to coordinate patient care, services, and delivery.

Patient Satisfaction is a Top Concern

Sponsored by Cisco

Top Business Issues Facing Healthcare(2008 vs. 2007 Results) Figure 8

45%

20%

38%

31%

55%

52%

69%

26%

28%

30%

33%

34%

36%

43%

56%

Increasing Need for Healthcare Services

Creating New Revenue Sources

Government Regulation or Compliance Issues

Adoption of New Technology

Demand for Capital

Patient (Customer) Satisfaction

Medicare Cutbacks

Improving Quality of Care

2007 Responses 2008 Responses

N/A

http://www.himss.org/2008Survey/healthcareCIO_final.asp

Multiple System Nightmare

Today's Reality for Most Organizations

DifficultTo Use

Fragmented

Inflexible

Departmental

Costly

“Foreign” tools inhibit adoption and use

Functionality split across multiple tools

Rigid and unable to change with the business

Narrowly deployed without a complete view

Too costly for broad deployment

AquaCRM for Healthcare industry.

CRM: stands for Customer Relationship Management.

Process or methodology used to learn more about customers' needs and behaviors in order to develop stronger relationships with them.

The more useful way to think about CRM is as a process that will help bring together lots of pieces of information about customers, sales, marketing effectiveness, responsiveness and market trends.

How AquaOrange helps you …

Healthcare Focus Areas

Efficient Outreach

Effective Case Coordination

Flexible Case Management

Community Outreach ◦ Community Health Education◦ Services Outreach/Promotion◦ Patient 360° View◦ Opportunity Management

Case Coordination◦ Patient Information Management (Health

Assistance Hotline, Pre/Post Admission Communication)

◦ Appointment Management◦ Facility Management◦ Provide (Doctors) Information◦ Knowledge Management◦ Referrals Management

Case Management◦ Service Management ◦ Productivity and Online Help◦ Patient Information Management

(Crystal Information)

Relationship Management ◦ Patients, Physicians, Clinicians,

Volunteers, Academic Institutions

Healthcare CRM Scenarios

Healthcare Outreach Scenarios

Educate Patients, Develop & Improve Relationships

Improve Patient, Physician and

Community Relations

Educate Patients on Health and Wellness

Promote Service Offerings

Targeted group/ Campaign

Drive Fast and Effective Marketing

A new campaign is budgeted, approved,

targeted, and executed to your target audience

Campaign responsesare captured;

performance is measuredfor evaluation

Case Coordination◦ Patient Information

Management (Health Assistance Hotline, Pre/Post Admission Communication)

◦ Appointment Management◦ Facility Management◦ Provide (Doctors) Information◦ Knowledge Management◦ Referrals Management

Healthcare CRM Scenarios

Coordinate Patient Activities Between Clinicians, Departments and Healthcare Organizations

Effective Communication

among Health Care Team

Post Admission Instructions / Follow-

UpPre Admission Information and

Instructions

Referrals – Home Health, Long Term Care,

Hospice

Healthcare Case Coordination Scenarios

Case Management◦ Service Management ◦ Productivity and Online Help◦ Patient Information

Management (Crystal Information)

◦ Meet an individual's health needs through communication and available resources to promote quality cost-effective outcomes.

Healthcare CRM Scenarios

Healthcare Case ManagementScenarios

Manage Chronically ill Patients to Improve Health & Well Being

Automate/Effective Communication

Priority Setting / Patient Safety

Proactive Patient Management

Collaborate Information

Relationship Management ◦ Patients, Physicians,

Clinicians, Volunteers, Academic Institutions

Healthcare CRM Scenarios

View key performance indicators (KPI), such as revenues per department

Spot and respond to trends quickly

Quickly Identify process improvement opportunities

Comprehensive business intelligence

Increased Revenue• Improve Customer Retention• Attract New Customers• Up Sell – Cross Sell

Decreased Costs• Automate Tasks• Improve Campaign Efficiency • Improve Forecast Accuracy and Timeliness

Intangibles• Increase Customer Satisfaction• Improve Product and Pricing Models• Increase Knowledge Retention• Differentiate yourself in the Marketplace• Increase your Understanding of your Customers

Benefits of using AquaCRM

AquaCRM by AquaOrange

Mike Snyder – Principal

Fits Your People The right user experience for every user role

AquaOrange Delivers AquaCRM That…

Fits Your Organization Configures quickly to meet your specific needs

Fits Your Environment Deploys quickly and integrates existing assets

Actionable Analytics

AquaCRMManageabilityFlexibilityUsability

“We need a solution that is easily managed by our already constrained IT

resources.”

“We need a solution that adapts to fit our organizations

needs.”

“We need a solution that helps make our jobs easier – not

harder.”

Performance and Scalability

Helping you in a Down Economy

Access and gain insight from corporate data to make the right decisions.

Dashboards and Reports Pre-built reports to quickly analyze trends and ROI on referrals Quickly convert reports in Dashboard to monitor KPI for relationship management activities and ROI.

Monitor and analyze corporate performance to take action where necessary.

Share business data with colleagues in a secure and central manner to ensure accuracy.

Empower employees to make smarter, faster, more relevant decisions

AquaCRM is your Solution …

So you can drive business performance throughout your organization.