CRM Axis Bank

8/8/2019 CRM Axis Bank

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Consumers largely select their banks based on howconvenient is the location of bank to their homes or offices.

The pressures of competitive and dynamic markets havecontributed to the growth of CRM in the Financial Services

Sector.

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Analysis suggests that a 5% increase in

customer retention can increase profitability

by 35% in banking business, 50% in

insurance and brokerage, and 125% in the

consumer credit card market.

Private Banks have traditionally viewed

themselves as exceedingly 'CustomerCentric' offering what they believe to be

highly personalized services to the High Net

Worth Customers.


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Traditionally, few people changed their banks unless

serious problems occurred.

Today, financial institutions can no longer rely on these

committed relationships or established marketing

techniques to attract and retain customers.

The Internet revolution.

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Over time, retail bank customers tend to

increase their holding of the other products fromacross the range of financial products / services

available.

Long-term customers are more likely to

become a referral source.

The longer a relationship continues, the better

a bank can understand the customer.

Customers in long-term relationships are more

comfortable with the service, the organization,

methods and procedures.


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Axis Bank was the first of the new private

banks to have begun operations in 1994,

after the Government of India allowed newprivate banks to be established.

The Bank was promoted jointly by theAdministrator of the specified undertaking of

the Unit Trust of India (UTI - I), Life

Insurance Corporation of India (LIC) and

General Insurance Corporation of India (GIC)

and other four PSU insurance companies, i.e.

National Insurance Company Ltd., The New

India Assurance Company Ltd., The Oriental

Insurance Company Ltd. and United IndiaInsurance Company Ltd.

The Bank's Registered Office is at

Ahmedabad and its Central Office is located

at Mumbai.


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Investment Banking

Corporate Banking

Retail Banking

Private Banking

Investment Management

Mortgage Loan

Credit Card


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Private banking and CRM

Private Banks have traditionally viewed

themselves as exceedingly 'Customer Centric' .

They believe in the concept of The

wealthier the customers, the more demanding

they are.

The first step towards successfully winning,

of private banking is to understand what

customers wants and needs are.

Their prime focus is to create differentiated

customer experience.


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To get as a credible player in the market,Axis bank

Made their customers experience the best with prioritybanking and treated them as a king.

They categorized their clients in three sections :

The Basic Customer Experience. ( Standard Banking )

The Segment-Specific Experience. ( Priority Banking )

The Organization-Specific Experience. ( Corporate Banking )


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Communicating with your customers.

Checking unusual movements on your

account.

Providing tremendous opportunities to

your clients.

Managing customer's questions flow.

Secure the banks business models .

24 Hours Banking

Online Tax Deposits


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Key Benefits of Implementing such CRM software for

Banking:

360-Degree Client View.

Manage Leads & Opportunities.

Automate Team- and Role-based Processes.

Generate Executive Reports.

Regulatory Compliance & Security.


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Deposits

ounts

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ar s

Insurance

ash anagement ervice

utual Funds

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E anking r nlineanking

ill ayment ervice

axayment ervice

eleanking

Online rading

Direct axollection

Central Excise

Serviceax


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CRM Axis Bank

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