CRM AND ERPCRM AND ERPWhat is CRM In CRM (customer relationship management), CRM software is a phrase used to describe a category of enterprise software that covers a broad set of applications and software to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support and also manage employee, vendor and partner relationships.

•Today's CRM Software CRM software is designed to help businesses meet the overall goals of customer relationship management (See CRM definition). Today's CRM software is highly scalable and customizable, allowing businesses to gain actionable customer insights with a back-end analytical engine, view business opportunities with predictive analytics, streamline operations and personalize customer service based on the customer's known history and prior interactions with your business.

CRM software is commonly used to manage a business-customer relationship, however CRM software systems are also used in the same way to manage business contacts, clients, contract wins and sales leads.

CRM and ERPCRM and ERPWhat is ERP ERP is short for enterprise resource planning. Enterprise resource planning (ERP) is business

management software that allows an organization to use a system of integrated applications to manage the business. ERP software integrates all facets of an operation, including product planning, development, manufacturing processes, sales and marketing.

ERP Software Modules ERP software typically consists of multiple enterprise

software modules that are individually purchased, based on what best meets the specific needs and technical capabilities of the organization. Each ERP module is focused on one area of business processes, such as product development or marketing. Some of the more common ERP modules include those for product planning, material purchasing, inventory control, distribution, accounting, marketing, finance and HR.

CRM and ERPCRM and ERP CRM and ERP In cloud The cloud CRM applications has given a large

contribution for the small scale companies to have a fully-functional CRM s/w without receiving large amount of money and in a simple pay per use manner.