Crm alliance weebonics presentation

Weebonics™

How the web is changing the language of

business

5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012 Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

The Next Generation of Customer Interaction

Travis Smith, SEO and Internet

marketing expert, and John Paul

Mendocha, a.k.a. “Dr.

SpeedSelling,”™ meld together the

entire customer acquisition and

interaction process.

Their hybrid is specially designed to

deliver customer interaction that not

only matches the pace of today’s

hyper-connected, over-

communicated world, but also finds

a way to surpass it.

Travis Smith

John Paul Mendocha

• More than ten years of internet marketing experience with companies

such as SoccerPro.com and MidwayUsa.com

• Co-founder of former LiftDivision.com, a search marketing agency

• Former Vice President of Search Marketing at Pure (Inc 500 Award

Winner)

• Adjunct professor at the University of Missouri School of Journalism

• Author of the book “Lift: How to Grow Your Local Business with Google”

• Former technology columnist for The Columbia Daily Tribune

5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012

Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

John Paul Mendocha: “Dr. SpeedSelling”™

• Serial entrepreneur

• 39 years of experience

• Turnaround consultant

• Sales marketing and advertising

• Business structure advisor

• First LBO in 1983

• Evangelist MIT startup

• Netscape ring of honor

• Consultant

• 30 years of experience

• SpeedSelling™

• Developer, author & teacher


WARNING! Don’t let this happen to you…


“In times of change, learners inherit the Earth, while the

learned find themselves beautifully equipped to deal

with a world that no longer exists.” – Eric Hoffer

Goals for Today…

3 Key

Takeaways


#1: Traffic, Conversions, Customer Experience

Traffic Conversion Customer Experience


#2: The Marketing Triangle


#3: Goals, Strategy, Tactics, Techniques, Tools


Everything is Amazing!


The Web Is No Longer Cheap

― Ain’t no nickel clicks

― It is the way it is

― The gravity of customer acquisition

― Ever increasing need for back end marketing

5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha. ©2012

Weebonics is a registered trademark of Travis Smith & John Paul Mendocha. ©2012

#2: The Marketing Triangle


Zappos | Delivering “WOW”

with Customer Service

“We all sat around one day talking about what

we wanted the Zappos brand to represent. We

decided to be about providing the best service;

we said, ‘We're a service company that just

happens to sell shoes.’”

– Tony Hsieh, CEO


The Inmates are Running the

Asylum • Who rules?

• Yelp

• Webmasters vs. Web users

• Trolls, web-intimidation, cyberbullying….


Do You Have What It Takes

to Keep Up?


5 PowerDisqualifers® and SpeedSelling® are registered trademarks and copy-written material of John Paul Mendocha and are used by Perry S. Marshall and Associates under license. c2012

This isn’t drinking from

a fire hose; this is

getting drowned by a

fire hose.


Two Seconds Rule

On the Web, you have two

seconds to engage users… or

loose them forever.


This isn’t amazing…WTF?!?!?

― 15 years website

― 10 years

― 6 years, YouTube took off

― 4 years Web 2.0 continued when Facebook took off

― 6 months

― 30 days


Websites Are Not Created Equal • The difference between a:

• Premium website and a template ($500) and a semicustom site ($2,000)

and a real site ($5,000 and above)

• Not a single website using a GoDaddy template for free

• 15 years behind the time = Decrepit

• Paying the trust tax


Questions?


Crm alliance weebonics presentation

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