Critical Thinking for Ux Designers Workshop 110328145626 Phpapp02
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Transcript of Critical Thinking for Ux Designers Workshop 110328145626 Phpapp02
Critical Thinking
Russ Unger@russu
Stephen P. Anderson@stephenanderson
for UX Designers (or Anyone really!)
A C T I V I T Y
It’s five years in the future. Your big idea failed. Write THE OBITUARY for your big idea.
A C T I V I T Y
It’s five years in the future. Your big idea failed. Write THE OBITUARY for your big idea.
It’s 2017. “User Experience” is Dead.What happened?
Write the obituary for User Experience.
Henry Ford
Images Source © Time Inc.
“If I would have asked people what they wanted, they would have said “a faster horse.”
The Limbic System
Images Source http://home.comcast.net/~momtofive/SIDWEBPAGE2.htm
Limbic Also Controls the Orgasms
Image Source © http://www.meh.ro/
My Wife
Image Source Russ Unger
“Really? An orgasm slide?
Those people had better not think that’s me in the picture...
Dr. Steve Julius
Image Source Steve’s Son Max
“With a bit of training and through some basic brain-stretching exercises, we can be re!ective. We can slow down and "nd alternative solutions.
Let’s Try One
Image Source © Russ Unger
•Four Magic Seedlings
•Must be planted equal distances apart from each other•Yes. You have to plant four of
them to make the magic
Show Your Work
Image Source © Russ Unger
2’
2’
2’ 2’2.82842712’
Math Lesson:A2 + B2 = C2
4+4=8Square Root of
8 = 2.82842712
DTCT
What It IS NOT:•Biased•Partial•Uninformed•Prejudiced
What It IS:•Self-directed•Self-monitored•Self-corrective
Image Source © Time Inc.
A C T I V I T Y
(example from Marc Rettig)
You have 3 minutes. Design a vase.Design a better way for people to enjoy flowers in their home.
?
FRAMING
DESIGN AS
PROBLEMSOLVING
FUNCTION AND FORM
STYLE
NO CONSCIOUSDESIGN
A ROUGH DESIGN MATURITY CONTINUUM
+
!!!!!
Design redefines the challenges facing the organization.
Framing sets the agenda, outlines the boundaries and axes of interest, and moves design from executing strategy to shaping strategy. Disruptive innovation lives here.
Design finds new opportunities by solving existing problems.
Design process generates alternatives within a problem space. Design also narrows down those options to a specific solution.
Design makes things work better.
This is the classic practice of design - but it's still commonly limited to incremental improvements through iteration over existing solutions.
Design is the gateway to be hip and cool.
Design is stylish, but too often is percieved and practiced as a cosmetic afterthought.
Design value isn't recognized.
This attitude fosters design by default - however things come out is fine, because there are more important issues to deal with.?
www.bplusd.org
© 2005, Jess McMullin
bplusd
BUSINESS+DESIGN
(Jess McMullin - Design Maturity Model - http://www.bplusd.org/2005/10/19/a-rough-design-maturity-model/ )
Design a better way to learn about [topic]
Design a better way for people to enjoy flowers in their home.
Design a vase.
Design a better search engine results page.
Design a better way to learn about [topic]
Design a better way for people to enjoy flowers in their home.
Design a vase.
Design a better search engine results page.
Experience Focused.Product or Task Focused
ALIGNMENT
UNDERSTANDING
EXPLORATION
CLARIFICATION
COMMUNICATION
INSPIRATION
PERSUASION
DESIGN RESEARCHLooks at People, the Activities, and
the Context of those Activities
PERSONAS
SCENARIOS
EXPERIENCE MODELS
MENTAL MODELS
STORIES
MOCKUPS
PRESENTATIONS / MODELS
PROTOTYPES
I’ve used...For the purpose of...
HUMILIATION & GALVANIZATION EXPERT EVALUATIONS
The Cotton Bowl
“She focused so much on her business that she forgot to focus on her business.
Image Source My Cousin
A C T I V I T Y
“Wear a different hat.”
How would these different brands respond to the same design challenge?
A C T I V I T Y
“Classical Invention”(as a way to see something from 5 different perspectives)
Definition -Genus
-Division
Comparison-Similarity -Difference
-Degree
Relationship-Cause and effect
-Antecedent and consequence -Compliments
-Contradictions
Circumstance -Possible and impossible-Past fact and future fact
Testimony-Authority
-Testimonial-Statistics-Maxims
-Law-Precedents
A C T I V I T Y
Draw the emotional peaks and valleys in your customer journey. Where does the experience start? When does it end?
“Peaks & Valleys”
A C T I V I T Y
Draw the emotional peaks and valleys in your customer journey. Where does the experience start? When does it end?
“Peaks & Valleys”
A C T I V I T Y
Draw the emotional peaks and valleys in your customer journey. Where does the experience start? When does it end?
“Peaks & Valleys”
A C T I V I T Y
What’s the opposite of what you’re trying to do?How would you design something with the
opposite goal?
“Reverse the Problem”
http://www.flickr.com/photos/43130906@N04/4251109221/
Habit to develop:{Training your mind differently (Count squares for a week, etc.)}
http://www.flickr.com/photos/43130906@N04/4251109221/
Habit to develop:Change your work context every 18 months. (new job, new project or new role within your company)
Remember These?
Images Source © http://www.flickr.com/photos/jacksonboyle/1506260962/sizes/l/in/photostream/
Remember These?
Images Source © http://www.flickr.com/photos/jacksonboyle/1506260962/sizes/l/in/photostream/
“When the cassette recorder was invented, the music industry announced a moral panic over the fact that people could simply steal music from the radio, or copy it from each other.
- John Lanchester
Meet the First Digital Audio Player
Images Source Kane Kramer http://www.kanekramer.com
Meet the First Digital Audio Player
Images Source Kane Kramer http://www.kanekramer.com
1979
Meet the First Digital Audio Player
Images Source Kane Kramer http://www.kanekramer.com
Meet the First Digital Audio Player
Images Source Kane Kramer http://www.kanekramer.com
The MP3 Player is an Application
Images Source © http://flickriver.com
http://www.flickr.com/photos/43130906@N04/4251109221/
Habit to develop:Expose yourself: Learn from other disciplines (film, restaurants, gardening, etc.)
http://www.flickr.com/photos/43130906@N04/4251109221/
Habit to develop:Expose yourself! To other kinds of UIs–from games, different industries, and other devices (kiosks, mobile, medical, car dashboards, etc.)
01
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20 21
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REGION 1 REGION 2 REGION 3
07
01
02
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06 07 Miami Branch
08
09
10
Q4 TODAY
123.45
93.04
11 12 13 14 15 16 17 18 19
20 21
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REGION 1 REGION 2 REGION 3
Supervisor: John SmithQtly Avg: $4.2mOther: $55.3m
Building Interiors, Caves, etc.
Geographical Places
Persistent Global Controls
Map, News, Character Stats
Building Interiors, Caves, etc.
Geographical Places
Persistent Global Controls
Map, News, Character Stats
Games
Building Interiors, Caves, etc.
Geographical Places
Persistent Global Controls
Map, News, Character Stats
Games
Building Interiors, Caves, etc.
Geographical Places
Persistent Global Controls
Map, News, Character Stats
Games
Building Interiors, Caves, etc.
Geographical Places
Persistent Global Controls
Map, News, Character Stats
Games
Building Interiors, Caves, etc.
Geographical Places
Persistent Global Controls
Map, News, Character Stats
?
Various Applications
Plug-Ins, related tools
Persistent Global Controls
Global Popups, Profile,
Navigation, News
Context-Specific Tasks, Contextual HelpGames
Building Interiors, Caves, etc.
Geographical Places
Persistent Global Controls
Map, News, Character Stats
“Don’t worry about how we’re going to do it, we just want to see an impression of what these scenes are going to look like on the screen...
George Lucas, speaking to Ralph McQuarrie about concept paintings for Star Wars
“We started out with almost no experience in building models in this quantity or this type...
Grant McCune
“Everybody sort of cross-trained and worked in different techniques. That was different than the Hollywood system that had very strict sort of union rules. But there was no way that this work could be done that way, or that the Hollywood unions could understand what we were doing…
Dennis Muren
“We took the concept of motion control... and we made it production savvy, by tying it into a computer, which at that point was custom built microprocessors. There were no PCs... We built them from scratch.
John Dykstra
“Broad and Deep Generalists”People who are ...
PassionateCurious
“Synthesizers”
Siloed DisciplinesVS.
Researchers Interaction Designers
Visual Designers
Front-End Developers
Information Architects
Usability/ Human Factors
Back-End Developers
A C T I V I T Y
Estimate billable hours/roles for this project:
Exercise
Web site for a non-profit organizationAccept Donations from any variety of Payment Types
Highlight “the Good” being doneHighlight the Board of Directors
Highlight Opportunities to help/join/volunteer/etc.News / Events / Newsletter
Contact Info
A C T I V I T Y
Estimate billable hours/roles for this project:
Exercise
Web site for a non-profit organizationAccept Donations from any variety of Payment Types
Highlight “the Good” being doneHighlight the Board of Directors
Highlight Opportunities to help/join/volunteer/etc.News / Events / Newsletter
Contact Info
New Twist: How would you do this in x hours?!
A C T I V I T Y
introduces constraints and forces you to focus on the essential
Design for Mobile First.
A C T I V I T Y
What can you build and launch in a weekend?
.. the Minimum Viable Product (MVP) is that product which has just those features (and no more) that allows you to ship a product that resonates with early adopters; some of whom will pay you money or give you feedback.
-Eric Reis
*B
What color do you want it?
Build a tricycle with wings!
BWe can try out some
HTML5-coated titanium!
(SILLY REQUEST)
*B
What color do you want it?
bStop.
Why is this valuable? And
for whom?
Build a tricycle with wings!
BWe can try out some
HTML5-coated titanium!
(SILLY REQUEST)
http://37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php
http://www.flickr.com/photos/43130906@N04/4251109221/
Habit to develop:Take up a hobby where a subtle appreciation of details is required (enjoying Wine, cheese, hot teas, chocolate, jewelry, paper, etc.)
‘Z’-Shaped Thinkers...reframe the problem
explore many perspectivessynthesize informationembrace constraints
challenge assumptionsappreciate details
‘Z’-Shaped Thinkers...
reframe the problemexplore many perspectives
synthesize informationembrace constraints
challenge assumptionsappreciate details
envision unseen opportunities
in order to...
A C T I V I T Y
It’s five years in the future. Your big idea failed. Write THE OBITUARY for your big idea.
It’s 2017. “User Experience” is Dead.What happened?
Write the obituary for User Experience.
A C T I V I T Y
It’s 5 years in the future.Write the press for your successful product/service/company.
A C T I V I T Y
It’s 5 years in the future.Write the press for your successful product/service/company.
Be the press release for UX!
Thank you!
Russ [email protected]
Stephen P. [email protected]
slideshare.net/stephenpa
getmentalnotes.com