Research question

What are the criteria’s that will enable Mobbr to create an attractive social media?

How can Mobbr integrate social media to their website?

What are the criteria’s that will enable Mobbr to create an attractive social media?

In order for Mobbr to create an attractive website, the company has to know how to create a website or employ an expert in that field. First Mobbr has to have a mind map of the exact informations they need to showcase on their website that will be attractive ad appealing to their customers.

Creating A Website

First and foremost, Mobbr has to use a good website builder .what is a website builder? They are programs that allow you to design and develop your own website through an easy interface that takes all the hard work out. You can produce a beautiful and functional website without having to understand technicalities like code, even for your online shop.Examples of website builder are web.com, Wix, Wordpress, one.com and many more.

Know Your Goals

Every website serves a different purpose. For example, Mobbr’s purpose is to enable payments for Crowd sourcing In short, Mobbr can read, compare and contrast other crowd sourcing platforms websites to gain knowledge on how to improve their website.

Here is a summary of some criteria’s required for Mobbr to create great website

Content Richness: Mobbr site has to be rich in content. The most important three words in website evaluation are “content, content, content”!

User-friendliness: Mobbr site has to be intuitive and easy to use.

Reliability:  Mobbr site has to reliable and always available. A wonderful site that is often unavailable is not great.

Freshness: Mobbr site has to be frequently updated.

Security: Security is very crucial for Mobbr site, hence it is being used for payments, and Mobbr site has to be free from significant security risks to their users.

Skilful Practices? Does Mobbr site follow “skilful practices”? This is an important question for Mobbr to answer. The company has to employ skilled web designers

Fun? Is Mobbr site enjoyable? Never underestimate the value of fun! Social media rich? Is the site social media rich and skilful in its use of social media such as facebook, YouTube, pinterest, blog, twitter and so on.

How can Mobbr integrate social media to their website?

Social media is one of the main activities people take part in online. Mobbr Syncing a social media on their website can drive added value to your audience and paying customers alike.

Include Visible Social Media Buttons.

Best practises have been suggested that social buttons should be displayed on the top, bottom or along the side of the home page. Mobbr may want to create the buttons or links so that their users can easily visit their social media pages. Also, Mobbr must not feel obligated to link out all social media. Incorporating facebook reviews on their website can be beneficial to the company

Include Share Button

Mobbr can include share buttons on their website and social media pages to avoid missing out on a whole host of potential social impressions. Mobbr has to be proactive and always include up to date social media plug in buttons.

Mobbr should pay attention to the way in which individuals are using social media buttons by tapping into Google analytics in order to find out how many people are actually clicking on their outbound social media links

Embed videos when appropriate

Mobbr can embed their quality video online especially if there are more video views, “Videos also increase a visitor's time on page and improve conversion rates."

Blogging

Sharing blog posts that offer valuable and helpful information builds credibility with your readers. When you have that trust with customers, there’s a good chance they’ll stay on your site to check out what else you offer after reading your blog post.

Another piece of content we like to use is customer testimonials. When you put a new testimonial on your website create a post for Google+ or Facebook that has a short quote from the testimonial, the customer’s name (or tag them if possible), a link to your testimonials page and something like “Read what more of our happy customers are saying”.

Social sign in

Mobbr can it easier for your customers to stay connected with them by allowing them to log in to their account with social sign in. If Mobbr is not familiar with this concept, social sign in simply allows someone to log in to an account with already existing social networking credentials – the most popular being Facebook, Twitter, and Google+.

If you have a site that relies on customers registering and logging in you may be losing business without social sign in. According to a Blue Research study, three out of every four Internet users leave a website rather than take the trouble to register a new account. Social sign in increases opt-in rates and your customers will appreciate not having to remember another user id and password.

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