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Cristian Manafu - Social Media Strategy
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Transcript of Cristian Manafu - Social Media Strategy
SOCIAL MEDIA STRATEGY
Social Media Snow Camp 2014
INTRO / CRISTIAN MANAFU
Event Planner / Consultant / Social Media Trainer Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma, Dacia, Saint-Gobain, SIVECO, Coca-Cola HBC, Raiffeisen, Arctic, Dent Estet, Zorile Store, US Embassy, McDonald’s…
SOCIAL MEDIA STRATEGY / 5 STEPS
01. DEFINIREA OBIECTIVELOR 02. DEFINIREA AUDIENTEI 03. ALEGEREA CANALELOR 04. TACTICI 05. MASURAREA
CANALE SOCIAL MEDIA
TOP INTERNET ROMANIA/ ALEXA.COM 1. Google.ro
2. Facebook.com
3. Google.com
4. YouTube.com
5. Yahoo.com
6. Blogger.com
7. Wikipedia.com
8. WordPress.com
9. IMDb.com
10. Filelist.ro
11. GSP.ro
12. eMAG.ro
13. Twitter.com
14. OKazii.ro
1. Facebook
2. Google.ro
3. YouTube
4. Google.com
5. Yahoo.com
6. Wikipedia
7. WordPress.com
8. Filelist
9. eMAG.ro
10. vplay.ro
11. IMDb.com
12. OKazii.ro
13. NeoBux
14. Ziarul Gândul
1. Google.ro
2. Facebook
3. Google.com
4. YouTube
5. Yahoo.com
6. NeoBux
7. Wikipedia
8. Blogspot.ro
9. Bet365.com
10. Filelist
11. OLX.ro
12. Wordpress
13. Tocmai.ro
14. Imdb.com
2010 2012 2014
SOCIAL MEDIA / STATISTICS
TOP SOCIAL PLATFORMS / BIG 3
TWITTER CAMPAIGNS
MEMORY AND TOLERANCE MUSEUM / TWEETBALAS
HELLMAN’S/ PREPARE FOR ME
INSTAGRAM CAMPAIGNS
SAMSUNG / DOR DE ROMANIA
bit.ly/dorderomania
SAMSUNG / METALUL ALFA
LIDL / PAY WITH A SHARE
OBIECTIVE SOCIAL MEDIA
SOCIAL MEDIA / CHANNELS
TOP SOCIAL BRANDS / ACTIVITIES
SOCIAL MEDIA IDEAS
NOTA BENE / WARNING
• Nu incercati sa faceti acasa (aka in companie). • Nu motivati in companie cu “pentru ca asa a zis Manafu”. • Nu toate ideile vor functiona • Nu aveti intotdeauna nevoie de social media
• Nu veti auzi lucruri noi
NOTA BENE / ADVISEMENT
Echipa duala • social media (continut, creativitate, psihologie, comunicare) • performance marketing
TASK / APPLICATION DOWNLOADS
• Branding • App Review Sites • Targeted Mobile Ads • “Mobile app installs” AdWords campaigns • Mobile App Facebook Ads in News Feed • Retargeting
• Run competitions • Word-of-mouth
IDEA / APPLICATION DOWNLOADS
Campanie pentru instalarea unui antivirus pe mobile • O amenintare dramatizata • Reportaj pe TV • Utilizarea unor bloggeri cu vizibilitate si aciditate.
• Implicarea Viespar.ro pentru Seeding pe forumuri. • YouTube Advertising Buget: 10.000 - 12.000 euro + TVA
TASK / OFFLINE VISITS
• SMS Marketing • Local campaigns using Google Adwords • Foursquare Specials (offers) • In-store events • Word-of-mouth
IDEA / OFFLINE VISITS
Campanie pentru promovarea unui restaurant • O leapsa intre blogger ide going out (cu prezenta buna pe FB) • 4-5 bloggeri scriu despre restaurant, cu link spre site. • Custom audience pe prietenii bloggeri ai
bloggerilor • Sampling de produs la prietenii bloggeri • Sampling de produs la alti bloggeri Buget: 3.000 euro + TVA
TASK / GROW EMAIL LIST
• e-Books / White Papers • Subscription Widget (Ninja Popups, Hello Bar) • CTAs in Blog Posts • Facebook Tab • Contests
• Facebook Ads • Marketizator
IDEAS / GROW EMAIL LIST
Campanie pentru a creste abonatii la newsletter-ul unui magazin de haine • Concurs anuntat pe bloguri si Facebook • eBook de Style Guide facut de un stilist cunoscut. Editie limitata! Buget: 2.500 - 3.500 euro + TVA
TASK / AWARENESS
• Facebook Ads • Display Ads • Google Ads • Mobile Ads • SMS Marketing • Big Offline Events
• YouTube Ads • PR Stunts • Blogger Relations
IDEA / AWARENESS
Campanie de anuntare a unui produs mediocru, cu target 500.000 de oameni atinsi.
• Concurs cu 5 bloggeri • Ei devin specialisti in produsul respectiv
• Pagina dedicata pe site • Bloggerii dau saptamanal cate un produs mediocru pe
blog • Oamenii sunt invitati sa intre pe site si sa dea raspuns
pe blog
• Campanii de Ads pe Facebook si Display Buget: 10.000 euro + TVA
SOCIAL MEDIA STRATEGY / LIVE
01. DEFINIREA OBIECTIVELOR 02. DEFINIREA AUDIENTEI 03. ALEGEREA CANALELOR 04. TACTICI 05. MASURAREA
Multumesc!