Cristal festival 2015 - "Personal Data protection: risks and opportunities for advertisers" -...

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Protection des données personnelles. Risques et opportunités pour les marques @LudovicLevy @CristalFestival – Décembre 2015

Transcript of Cristal festival 2015 - "Personal Data protection: risks and opportunities for advertisers" -...

Page 1: Cristal festival 2015 - "Personal Data protection: risks and opportunities for advertisers" - Ludovic Levy - Orange

Protection des données personnelles.

Risques et opportunités pour les marques

@LudovicLevy @CristalFestival – Décembre 2015

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Protection des données personnelles.

Risques et opportunités pour les marques

Cristal Festival – Décembre 3015

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Club Med

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Fnac

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Le Monde

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« 3 moteurs du développement de la publicité : le native, la vidéo et le mobile »

« l’élaboration des premiers formats acceptables pour 2016 ; la définition d’un processus de discussion et de révision des formats acceptables qui doivent évoluer avec la technologie pour ne pas être dépassés »

« We Messed Up […] looking back now, our scraping of dimes may have cost us dollars in consumer loyalty »

Scott CunninghamIAB US

Pierre-Jean BozoUDA

Guy PhillipsonIAB UK

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la sécurité

Protéger, c’est…

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Protéger, c’est…

la limpidité

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Protéger, c’est…

Consumer Empowerment

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DécisionChoix

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#GeneralDataProtectionRegulation

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Créer un ecosystème

Entreprises responsablesStart-up innovantes (VRM)

Tiers de confiance

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NEW DEAL

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Accompagner les entreprises dans leur transformation digitale.

@LudovicLevy