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2A THURSDAY, OCT. 2, 2008 � DETROIT FREE PRESS | WWW.FREEP.COM
The Free Press corrects allerrors of fact. If you know of anerror, please call the news-room at 313-222-6600.� A front-page article Mondayincorrectly cited state investi-gators as saying Detroit Edi-son and Consumers Energyappeared at times incompe-tent and indifferent in re-sponse to the needs of custom-ers left without electricity in amassive outage in June. Cus-tomers expressed those kindsof sentiments in remarks thatwere included in a MichiganPublic Service Commission re-port on the outage.
Getting it straight
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Lottery results
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OVERHEARD
MSU studentsaid ‘ExtremeMakeover’
LOCAL NEWS, 3B
Foreclosures torise, OaklandCo. official says
BUSINESS, 1D
Flaws foundwith somebooster seats
NATION/WORLD, 6A
IN TODAY’S FREE PRESS
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“It’s tough to sell anything.”In all, U.S. consumers
bought just 964,873 cars andtrucks last month, a drop of26.6% from the same month ayear ago.
Monthly auto sales usuallybreak the million mark, andSeptember’s dismal result wasthe worst sales month on rec-ord since 1993, according toAutodata Corp. of WoodcliffLake, N.J.
No automaker — foreign ordomestic — was spared pain.
Sales were down a breath-taking 36.8% at Nissan MotorCo., 34.5% at Ford Motor Co.,32.8% at Chrysler LLC and32.3% at Toyota Motor Corp.
Even Honda Motor Co.,which had been a top perform-er all year with its fuel-efficientlineup, posted a 24% decline.
“Obviously, no one is im-mune to market shifts as dra-matic as we have been seeing,”Dick Colliver, executive vicepresident of sales for Honda inAmerica, said in a statement.
General Motors Corp. alsomanaged to post a better-than-industry performance. Itssales fell just 15.6%, allowingGM to capture an impressive29% of the market last month.
“GM performed extremelywell in tough market condi-tions,” Mark LaNeve, GM’svice president of North Ameri-can sales, service and market-ing, said during a conferencecall with journalists. “You haveto remember these numbersare relative. These numbers, afew years ago, I would havejumped out the window withthese numbers — and we’re onthe 39th floor here” at the Re-naissance Center in Detroit.
GM achieved most of thatperformance by selling largenumbers of cars and trucks in-to the fleet market, where au-tomakers sell vehicles in bulkat discount to rental-car com-panies and other businesses.GM’s retail sales were down26% despite a nationwide em-ployee-pricing promotion.
Future uncertainHeading into September,
the U.S. economy was alreadyunder siege because of deepen-ing crises in the housing, creditand energy sectors.
However, many industry in-siders were hopeful that Au-gust sales, which came in at 1.3million vehicles, were rock-bottom and that the industrywas headed toward a recovery.
But after automakers re-vealed their September re-sults, few were willing to pre-dict the future.
“I don’t think anyone cansay where the bottom mightbe,” Ford’s senior U.S. econo-mist, Emily Kolinski Morris,said during a conference callwith journalists.
“Clearly, we are looking at avery fragile economy,” shesaid.
Mike DiGiovanni, chiefsales analyst for GM, said theindustry’s awful auto sales lastmonth highlight the need forCongress to pass a financialrescue package soon.
“The sooner we get thissorted out, the better we’ll allbe,” he said. “If it doesn’t hap-pen, it’s going to set off somecontinuing spiraling down inthe economy. … We feel it’scritical.”
Jackson, the nation’s larg-est auto dealer, agreed.
“We need an official an-nouncement … the sky is notgoing to fall,” he said. “Thetrust is broken. The psycholo-gy has turned negative, and wenow need an event to turn itback.”
It that doesn’t happen,Jackson said Main Streetwould continue to feel thesqueeze from Wall Street’swoes, and the industry shouldexpect auto sales to sputteralong at weak levels for theforeseeable future.
But he was holding out hopethat Congress would pass abailout plan and the presidentwould sign it by week’s end.
“At least we’ll be on the roadto better days,” Jackson said.
A silver lining?While most automakers
blamed the intensification offalling auto sales on the declin-ing availability of credit, oneMichigan mega-dealer said heviewed the tightening of mon-ey as a good thing.
Joseph Serra, whose GrandBlanc-based Serra Automo-tive owns 21 new-car dealer-ships in six states, said the pull-back in lending that he has wit-nessed has been a responsiblereaction to a market that hadbecome far too freewheeling inrecent years.
He said lenders are makingsure buyers can really affordwhat they are attempting topurchase now.
“Things got too loose,” saidSerra, who was educated as anaccountant and also is the se-nior cochairman of the NorthAmerican International AutoShow in Detroit.
“Sometimes, a lot of goodcan come out of bad situa-tions,” he said. “I’m a believer:Bad habits are created in goodtimes, and good habits are cre-ated in bad times. …
“We’re going to get back todoing things right.”
Contact SARAH A. WEBSTER at313-222-5394 or [email protected]. Business writers Tim Higgins, KatieMerx and Brent Snavely contributedto this report.
SALES � Carmakersfeel the squeeze aseconomy worsens
From Page 1A
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September auto salesU.S. light-vehicle sales totals, individual automaker results and market share forSeptember compared to September 2007:
SEPTEMBER 2008
Maker volume% change
from 2007% mktshare
YTDvolume
% changefrom 2007
YTD %mkt share
GM 282,806 -15.6% 29.3% 2,412,666 -17.8% 22.4%Toyota 144,260 -32.3% 15.0% 1,793,303 -10.4% 16.7%Ford 120,355 -34.5% 12.5% 1,587,670 -17.4% 14.8%Chrysler 107,349 -32.8% 11.1% 1,183,519 -25.0% 11.0%Honda 96,626 -24.0% 10.0% 1,180,583 -1.1% 11.0%Nissan 59,565 -36.8% 6.2% 785,698 -3.4% 7.3%Volkswagen 24,937 -8.2% 2.6% 243,997 -1.3% 2.3%Hyundai 24,765 -25.4% 2.6% 337,664 -5.8% 3.1%Mercedes 18,792 -16.4% 1.9% 177,485 -1.7% 1.6%BMW 18,525 -25.8% 1.9% 236,615 -4.8% 2.2%Kia 17,383 -27.8% 1.8% 228,088 -1.7% 2.1%Mazda 16,169 -35.6% 1.7% 215,408 -5.7% 2.0%Subaru 14,491 -11.9% 1.5% 143,789 3.8% 1.3%Mitsubishi 7,378 -39.0% 0.8% 80,105 -24.3% 0.7%Suzuki 4,083 -46.6% 0.4% 74,513 -9.1% 0.7%Jaguar Land Rover
3,591 -31.6% 0.4% 35,261 -26.7% 0.3%
Smart USA 1,778 NA 0.2% 18,156 NA 0.2%Porsche 1,458 -44.8% 0.2% 21,076 -19.8% 0.2%Isuzu 258 -54.3% 0.0% 4,188 -24.3% 0.0%Maserati 199 30.1% 0.0% 1,930 14.9% 0.0%Ferrari 105 -3.7% 0.0% 1,234 -5.3% 0.0%TOTAL 964,873 -26.6% 100.0% 10,762,948 -12.8% 100.0%GM includes Buick, Cadillac, Chevrolet, GMC, Hummer, Pontiac, Saab and Saturn. Ford includes Lincoln,Mercury and Volvo. Chrysler includes Chrysler, Dodge and Jeep. Volkswagen includes Audi and Bentley. BMWincludes Mini and Rolls-Royce. Toyota includes Lexus and Scion. Honda includes Acura. Nissan includesInfiniti.Figures are not adjusted for selling days.Source: Autodata Corp.
Top 20 vehicles for SeptemberThe worst sales month since February 1993 saw little to cheer about.
Sept.2008
% change 2008YTD
% change
Chevrolet Silverado 50,428 -3.9% 370,502 -22.5%Ford F-Series 32,727 -41.6% 392,698 -26.9%Toyota Camry 29,486 -27.1% 355,562 -2.6%Chevrolet Impala 27,143 17.1% 209,734 -16.0%Honda Accord 22,371 -36.1% 313,228 3.8%Honda Civic 21,577 -12.8% 285,715 12.1%Toyota Corolla / Matrix 21,316 -27.9% 279,685 -4.2%Dodge Ram 20,812 -30.9% 196,058 -29.2%Chevrolet Malibu 19,725 79.0% 139,390 50.8%GMC Sierra 18,744 1.6% 133,811 -14.9%Chevrolet Cobalt 16,521 -16.5% 162,462 6.3%Nissan Altima 16,043 -42.4% 223,776 2.6%Honda CRV 15,928 -19.4% 158,024 -5.5%Dodge Caravan 11,056 6.1% 102,398 -21.5%Toyota Prius 10,873 -13.0% 130,561 -4.8%Honda Odyssey 10,783 -34.5% 112,041 -14.0%Ford Focus 10,346 4.7% 165,382 24.3%Pontiac G6 10,326 -8.5% 119,706 8.4%Toyota RAV4 10,305 -28.5% 106,738 -19.1%Ford Fusion 9,942 -16.9% 117,545 4.5%Source: Autodata Corp.
Made in MichiganHere is how vehicles assembled in Michigan sold last month. Note that somemodels are also made elsewhere.Vehicle City Sept. 2008 % change YTD 2008 % changeGENERAL MOTORSBuick Enclave Lansing 5,171 26.7% 36,900 123.9%Buick Lucerne Detroit/Ham-
tramck6,239 -26.6% 43,839 -32.0%
Cadillac CTS Lansing 4,360 -32.0% 47,479 24.7%Cadillac DTS Detroit/Ham-
tramck3,381 -29.2% 25,790 -32.4%
Cadillac SRX Lansing 848 -48.8% 12,863 -24.0%Cadillac STS Lansing 856 -46.9% 12,621 -14.5%Chevrolet Silverado Flint, Pontiac 50,428 68.2% 140,555 36.5%Chevrolet Malibu Orion 19,725 -3.9% 370,502 -22.5%GMC Acadia Lansing 6,015 -0.1% 57,018 7.9%GMC Sierra Pontiac 18,744 1.6% 133,811 -14.9%Pontiac G6 Orion 10,326 -8.5% 119,706 8.4%Saturn Outlook Lansing 2,803 5.5% 21,403 -17.0%FORDFord Expedition Wayne 3,645 -37.4% 43,272 -39.2%Ford F-Series Dearborn 32,727 -41.6% 392,698 -26.9%Ford Focus Wayne 10,346 4.7% 165,382 24.3%Ford Mustang Flat Rock 4,910 -52.2% 78,871 -28.2%Lincoln Mark LT Dearborn 383 -51.8% 3,659 -45.0%Lincoln Navigator Wayne 1,012 -48.5% 11,737 76.4%CHRYSLERChrysler Sebring Sterling Heights 5,450 -10.0% 61,428 -10.0%Dodge Avenger Sterling Heights 4,500 -45.9% 53,828 -9.0%Dodge Dakota Warren 622 -85.1% 21,626 -47.7%Dodge Ram Warren 20,812 -30.9% 196,058 -29.2%Dodge Viper Detroit 86 258.3% 872 150.6%Jeep Grand Cherokee Detroit 4,565 -56.2% 57,333 -38.5%Jeep Commander Detroit 1,590 -64.7% 22,654 -54.8%OTHERSMazda6 Flat Rock 3,694 -3.9% 42,237 -4.1%Mitsubishi Raider Warren 309 -88.2% 2,018 -69.5%Source: Autodata Corp.
At freep.com: As salesdecline, incentives increase