Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory
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Transcript of Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory
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BMMA Money. Transforming agent
28 Février 2012
The Strategic Societal Institute
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Summary
• Money
• Escapism strategies
• Upcoming strategies
• Impact on communication strategy E=MC4 • Case study: Kinect
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Happiness Empathy Degrowth Richistan Network Free
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My position is that happiness is the
ultimate good and that all other goods are
good because of the way they contribute to
happiness
Empathy Happiness Richistan Network Free Degrowth
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Empathy Happiness Richistan Network Free Degrowth
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Empathy Happiness Richistan Network Free Degrowth
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Empathy Happiness Richistan Network Free Degrowth
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Empathy Degrowth Richistan Network Free Happiness
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Empathy Degrowth Richistan Network Free Happiness
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Empathy Degrowth Richistan Network Free Happiness
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Empathy Degrowth Richistan Network Free Happiness
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Degrowth Empathy Richistan Network Free Happiness
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Degrowth Empathy Richistan Network Free Happiness
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Degrowth Empathy Richistan Network Free Happiness
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Degrowth Empathy Richistan Network Free Happiness
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Degrowth Empathy Richistan Network Free Happiness
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Happiness Empathy Degrowth Richistan Network Free
• Happiness is the new placebo Happiness
• Degrowth is becoming a scare Degrowth
• Empathy has to reflect reality principles Empathy
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+Upcoming strategies
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Degrowth Free Richistan Network Empathy Happiness
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Degrowth Free Richistan Network Empathy Happiness
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Degrowth Free Richistan Network Empathy Happiness
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Degrowth Free Richistan Network Empathy Happiness
For the typical member of Gen Y, as well as the soon-to-be working age Millennials, the typical behaviour patterns of immediate pleasure seeking, multitasking and low
boredom thresholds (typically all summed into the phrase 'instant on')
makes slashing particularly appealing
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Degrowth Free Richistan Network Empathy Happiness
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Degrowth Network Richistan Free Empathy Happiness
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Degrowth Network Richistan Free Empathy Happiness
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Degrowth Network Richistan Free Empathy Happiness
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Degrowth Network Richistan Free Empathy Happiness
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Degrowth Network Richistan Free Empathy Happiness
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Degrowth Richistan Network Free Empathy Happiness
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Degrowth Richistan Network Free Empathy Happiness
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Degrowth Richistan Network Free Empathy Happiness
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Degrowth Richistan Network Free Empathy Happiness
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Degrowth Richistan Network Free Empathy Happiness
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Free Richistan Network Empathy Degrowth Happiness
• Free rules Free
• Friendship is being merchandised Network
• Luxury is the new blanket Richistan
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Happiness Empathy Degrowth Richistan Network Free
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Happiness Empathy Degrowth Richistan Network Free
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Happiness Empathy Degrowth Richistan Network Free
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Happiness Empathy Degrowth Richistan Network Free
Today it is not about value for money anymore
Communication is not about how much you spend
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Happiness Empathy Degrowth Richistan Network Free
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The revised equation
Pleasure = Transformation x Access
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Engagement = Massmotivation x Content x Connection x Collaboration x Citizenship