Crimea presentation in izmyr 2013 final

Results from a Familiarization Tour

in 53 Sanatoria of Crimea-Ukraine:

State of Art and Perspectives of the Crimean

Medical Tourism Product Offer

Stella Tsartsara (Greece)

prof.Vlad Iezhov, prof.Valentina Poberskaya (Ukraine)

Autonomous

Republic

of Crimea

[email protected]

State of Art and Perspectives

of the Crimean Medical Tourism

Product Offer Famtour of 53 Medical Resorts and 1 University Clinic in

Crimea Nov-Dec 2012

Professor Yezhov: Natural and recreational resources

of Crimean MT

Professor Poberskaya: Medical and Health

enhancement Programs in Crimean Medical Resorts

Stella Tsartsara: Team Leader EU TA: benchmarking

the Crimean MT Resorts and their Product Offer

The increasing life expectancy is accompanied by improvement of its quality

The THIRD AGE - the period of the free active life, which begins with retirement.

"Do not add years to life, but life to years!"

travels

visits

hobbies

collecting

learning

other new interests

…and diseases 3-age

90% of adult diseases associated with aging

Crimea –

medical and health Resort

Health tourism

Medical tourism

Health and Medical tourism in Crimea

YALTA

YEVPATORIYA

SUDAK

ALUSHTA

FEODOSIA

KERCH

SAKI

rheumatology

general medicine

orthopedics

dermatology

neuropsychiatry

cerebral palsy

rehabilitation of disabled people

oncology

gastroenterology

effects of ecological disasters

cardiology

gynecology, urology

tuberculosis

pulmonology

MEDICAL SPECIALIZATION

CLINICAL INDICATIONS

FOR TREATMENT IN CRIMEAN RESORTS

YEVPATORIYA

YALTA

ALUSHTA

SUDAK

SAKI

FEODOSIA

KERCH

EFFECTS OF TREATMENT IN CRIMEAN RESORTS -

restoration of ecological balance, non-invasive addition of

nutrients, activation, relaxing, harmonizing et al

• climatotherapy

• thalassotherapy

• drinking mineral water

• balneotherapy

• pelotherapy

• kinesiotherapy

• modern equipments

• complementary methods

THE GOOD NEWS FOR ACTIVE PEOPLE!

(fact of the association of the active lifestyle

and active aging)

• At age 75, predicted 10-year survival across the range of gait speeds ranged from 19% to 87% in men and from 35% to 91% in women.

Third age patient with

Dr. Stephanie A. Studenski MD, MPH, Professor of Medicine

Director of Research, Division of Geriatric

Medicine, Staff Physician at the GRECC,

VA Pittsburgh Healthcare System

Stephanie Studenski et al GAIT SPEED AND SURVIVAL IN

OLDER ADULTS // JAMA. 2011 January 5; 305(1): 50–58.

from www.getmummoving.com.au

NORDIC WALKING IN CRIMEA - the method of

active open-air climatotherapy

1912

2012

Russian Tsar Nicholas II

and Her Majesty Empress Alexandra

(Livadia, 1912)

.... 100 years later at the same location

DAYTIME MONITORING AND COMPUTER ANALYSIS

INDIVIDUAL GRAPH NORDIC WALKING

HEALTH EFFECTS NORDIC WALKING

• actively working hands, neck and shoulder muscles

• creating the correct gait

• optimum load on the spine

• improving balance

• reduce the load on the legs (especially important for arthritis of the joints of the lower limbs!)

• training of up to 90% of body muscles

• aerobic exercise, the increase of maximum oxygen consumption by 20-25%

• improving ventilation, mental and emotional status (fresh air, marine ions, volatile)

• Improving vision and cognitive function

• various indications for use

A

B

C

D

E F

Phttps://www.youtube.com/watch?v=Ql_NizYVgZAL

E 1-2-3-4 AGE COME TO CRIMEA!

https://www.youtube.com/watch?v=Ql_NizYVgZA

Ukrainian SRI of medical rehabilitation and balneology

Recovery and rehabilitation

packages

Improving patients’ life quality

Minnesota questionnaire SF-36

Physical

state

Physical workability

General

health

Emotional

state

Psychological health

Pain

Rehabilitation effect

life activity restriction

fully

restored

partially restored

0

30

60

90

THE TRULY HEALTHY ADULT

SURVIVOR OF CHILDHOOD CANCER

Rehabilitation programs

for children with cancer

Acute lymphoblastic (ALL)and myeloid leukemia (AML)

ALL — 70% survivability AML — 50%

ALL frequency — 3,3 cases to 100 000 children population

endocrinological

consequences

cardiological hepar

neurological

Rehabilitation program

general individual +

aromatherapy

balanced nutrition

kinesiotherapy (individual)

drinking mineral water

climatotherapy

programs of psychological patient

and family support

balneotherapy

MONITORING

2-5 years more than 5 years

by 24,5%

«Quality of life»

disease remission

25,6%

by 11,7%

26,9%

* р < 0,05 from baseline

*

before

treatment

after

treatment

in

2 years

*units *

before

treatmen

after

treatment

in

2 years

*

National Center for Paralympic and Deaflympic training

and rehabilitation of persons with disabilities

Health restoration is located

in the resort area of Evpatoria

Swimming pool 50m

Synthetic football

Place Country Gold Silver Bronze Total

1 China 95 71 65 231

2 Russia 36 38 28 102

3 Great Britain 34 43 43 120

4 Ukraine 32 24 28 84

14 Paralympic Games London - 2012

State of Art and Perspectives

of the Crimean Medical Tourism

Product Offer

1. What the Integrated Medical Resorts of

Crimea offer today?

2. Benchmarking of Medical Resorts

Infrastructure

1. Medical Treatment Bases

2. Accommodation and Food

3. Infrastructure

4. MICE and leisure infrastructure

3. Luxury in 3star prices?

4. Yes - but why Crimea after all?

Criteria for Benchmarking

Medical Resorts of Crimea 1. Capacity in Medical Treatment Packages by

rate of effectiveness and innovation capacity

2. Management and Sales vision & capacity,

measured by yearly average occupancy rate

and infrastructure state of art

3. Ownership and conditions for JV and

investments – those who prevailed: the private

and the MoH of ARC Resorts.

4. State of the art of infrastructure in clinics,

accommodation and leisure amenities, by last 3

years, annual rate of internal capital investment

Some figures

• The famtour was funded by the EU Joint Cooperation

Initiative for Crimea (JCIC) and conducted in the frame

of an EU Project.

• The Sanatoria were chosen for the famtour, according to

their Medical Product, the ownership (Ukrainian

mostly) and if they operate all year round.

• Out of 53 Medical Resorts, 17 were privately owned, 4

of Russian ownership

• Out of 53, 23 Resorts had occupancy rate in Nov –

Dec’12 from 60% to 130%.

• All of them are almost 100% occupied in high season.

Some History

• The Romanovs’ built Dachas to cure and holiday in

Crimea.

• They ended up living most of the time in Crimea,

constructing a railway from St. Petersburg to

Crimea.

• URSS times: Full occupancy in shoulder season

and for double stay of 21 days voucher system

• In a peninsula as Sicily, 600 Resorts were built to

accommodate 300.000.000 inhabitants of URSS

• Yevpatoria was declared Child Rehabilitation City of

URSS in 1924

Anton Chekhov was a Doctor

first and then a Writer….

The Anton Chekhov Sanatorium

Before writing the “Cherry

Orchard” he cured people

Anton Chekhov suffered

from Tuberculosis that

treated in Crimea. He

created a Sanatorium to

cure Russian Intelligentsia.

Today there is a museum in

this Sanatorium .

It canbe the Brand of

Crimean Health Travel

sector.

What is the Target Segment of

Crimea?

• The patients that come to Crimea are NOT the ones with

a SAMSUNG Galaxy Notes smartphone.

BUT MOSTLY:

The Low and Middle Income (LMI)

segment!

LMI patients from Europe in Crisis want

to improve their health too, in cheaper

prices than in the EU Resorts!

What the Medical Resorts of Crimea

offer today?

• The product of Crimea is Medical

Rehabilitation (not SPA)

• Some Resorts offer also non – invasive

orthopaedic surgery

• Some Resorts offer 3 in 1:

– diagnosis,

– non – invasive surgery and

– rehabilitation all-in-one.

What the Medical Resorts of Crimea offer

today?

• The Medical Resorts in Crimea today are

Integrated, (Hotels + Clinics).

• All in One Package: 4-6 Treatments per

day, Accommodation, Food, and Leisure.

• Average price of Package: 70 euro

• Territorial Density of medical services,

natural resources, natural parks, tourism

amenities, collateral services and highly

capacitated medical HR staff.

What means Integrated

Medical Resorts in Crimea?

Vast Territories of 4-18 hectares of

Natural Parks with endemic species…

…with 2-3 Clinical Bases inside this

territory, connected with the Hotels

(some of them)

…with four buildings and more only for

accommodation in this vast territory

…With Bed capacity from 250 to

1500 beds (2 to 5 stars)

…With movie theatres, libraries, cafes,

from 2 to 4 stars restaurants.

With cafes and bars…

…and private beaches

With Clinics & Hotels in

walking distance

With Clinics & Hotels in short

distance

With sports facilities...

Internal pools and parks

Medical Equipment State of Art in

Crimean Integrated Medical Resort

Clinics

Accommodation and Food for

LMI segment …

Accommodation and Food for

LMI segment but also 5 stars…

Accommodation and Food

MICE infrastructure for every

price package

MICE infrastructure

Luxury in 3star Prices?...

Luxury in 3star Prices?... (the cost of this room is 60 euro)

Weaknesses in selling the MT Product -

strong points for foreign Brokers/MTF

• Crimean TO are only booking in the summer.

• TO are booking rooms and are not paying if bookings

are not made! No licenced MTF.

• They do not promote the Crimean Medical Resorts in MT

Fairs. Do you see any Crimean TO here today?

• TO and non specialized Resorts Associations are

booking medical treatments! 12% liability due to

treatment contraindications!

• Referral system exists only in some Private Medical

Resorts. They make 40-70% booking from their

website. Rest is with social security voucher system

and TO booking

Opportunities for the first to

come • Untapped market – no Joint Ventures yet, no

MTF deals yet.

• The aim is to develop Corporate MT to generate

a more systematic demand through bilateral

trade agreements.

• Private sanatoria: best MD, best Managers, best

staff, advanced marketing, sales and investment

conditions.

• They want to collaborate and modernize!

Yes, but why Crimea?.... Because it has it all, in a small Peninsula! A Health

Improvement Industry, a Medical Resorts Park…

Just name one country and you will see that :

1. it will be too far, making it expensive to travel for rehab,

2. or it wont have the micro - climate, for health restoration,

3. or wont have integrated medical resorts but only clinics,

4. it wont have Sea And Sun, for leisure 6 months per year,

5. or it will lack of unspoiled nature, for health improvement,

6. Or of strong medical staff, for Effectiveness,

7. Or of natural medical resources, For More Effectiveness,

8. Or of such competitive prices and cheap labour force.

“Thank you” messages in the “FOUR SEASONS” Medical Resort

For more information on the Crimean

MT Famtour Results and

Detailed Benchmarking analysis per

Medical Resort, please send a

request to the

[email protected]

mailto:[email protected]

mailto:[email protected]

“In Crimea we Cure - we do not

just improve Health of people”, BURDENKO Medical Resort Manager

Thank you for

your attention!

Crimea presentation in izmyr 2013 final

Healthcare

Transcript of Crimea presentation in izmyr 2013 final