CREATIVITY - Ready Set Present · Creativity Myths (3 of 3) Creativity readysetpresent.com...

CREATIVITY

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Program Objectives (1 of 2)

Creativity

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Describe what creativity is.

Understand how the creative mind works.

Increase skills to increase your personal creativity.

Understand how creativity leads to organizational

success.

Learn to foster organizational creativity.

Learn to use creativity as a team/group.

Learn how creativity will affect your future.

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Program Objectives (2 of 2)

Creativity

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A CHALLENGE

Please write a one sentence

definition of

Creativity.

Webster’s Dictionary: Artistic or intellectual inventiveness.

Creativity involves the generation of new ideas.

Creativity brings something new into existence.

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Definition Creativity

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Etymology Creativity

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The word “creative” originated in the 1670’s from the combination of the word

“create” and the ending “ive.”

Wordsworth used the word to mean “of literature” or “imaginative” in 1860.

It was first used in association with writing in 1907.

The word “creativity” was first used in 1859.

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The Greek Muses (1 of 2)

Creativity

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The Greeks believed that people were inspired by goddesses called “muses.”

The nine muses:

Calliope: Epic Song

Clio: History

Euterpe: Lyric Song

Melpomene: Tragedy

Terpsichore: Dance

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The Greek Muses (2 of 2)

Creativity

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Erato: Erotic Poetry

Polyhymnia: Sacred Song

Urania: Astronomy

Thalia: Comedy and Bucolic Poetry

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Creativity and Business (1 of 3)

Creativity

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How does creativity relate to business?

Businesses need

innovation to keep

afloat and to progress.

New ideas can

spark growth in a

business.

Many of the most

successful companies

change the way they

operate frequently

by using creativity.

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Creativity

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Attracting customers.

Leading and managing.

Promoting products and services.

Making profit.

Selling products and services to customers.

Getting ahead of competitors.

Thinking of ideas.

Creativity is needed in business for finding new ways of:

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Creativity

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Creativity is needed in business for finding new ways of:

Making new products. Strengthening the

business.

Lessening

weaknesses in the

business.

Innovating.

WHAT IS CREATIVITY?

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What Is Creativity? (1 of 8)

Creativity

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Novel: unique, new, innovative, different, imaginative, non-typical, unusual.

Useful: responds to a need, has some utility or value, answers a question.

Understandable: not the result of chance, reproducible.

Though novel, creativity is describable and satisfying.

Describable and Satisfying:

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Creativity

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Creativity is fostered by an environment.

Creativity must be valued by a community.

Creativity is shaped by those who evaluate it.

Social Factors:

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Creativity

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Intellectual Skills:

Choosing.

Predicting.

Interpreting.

Translating.

Recalling.

Manipulating.

Humans have intellectual skills that allow them to have creativity in . . .

Choosing: To select

from a number of

possibilities and pick by

preference.

Predicting: To

state, tell about, or

make something

known in advance,

on the basis of

special knowledge.

Interpreting: To

explain and understand

the meaning of

something and to

conceive the

significance of it.

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Creativity

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Translating: To

transform something

from one state to

another.

Recalling: To

remember and bring

back to mind a

previous subject or

situation.

Manipulating: To

handle, manage, or use

(sometimes with skill)

an object in a process

or performance.

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Creativity

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Use Your Own Process:

With these skills we are able to . . .

select knowledge,

and use it toward a

specific goal.

interpret

communication, and

share it.

remember previous

knowledge, and use it

skillfully.

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Creativity

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Use 1 or more of the 6 intellectual skills to come up with a creative idea.

Scientific: inventions or medical cures.

Artistic/Musical: beautiful paintings, sculptures,

or songs.

Creative Writing: novels, short stories, and

poems.

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Creativity

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Creativity can come in different forms . . .

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Creativity

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Self Confidence.

Reduced Stress.

Inner Peace.

Better control over your life.

Satisfaction.

Creativity Benefits:

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Creativity Myths (1 of 3)

Creativity

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Originality exists.

No one can invent

something

completely original.

While one must be

careful of copying other

people’s creative

property, it is impossible

not to be influenced by

anyone else’s work.

Allow yourself to be

inspired by other

people’s ideas, and then

strive to make them

your own!

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Creativity

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Inspiration spontaneously occurs.

Inspiration must be

sought out!

It does not just come

to people.

Inspiration does not make people

create.

People use inspiration to guide their

creative process.

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Creativity

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Inspiration spontaneously occurs.

Being creative is easy.

Being creative is hard work.

It takes practice and does not

just happen.

Only creative people can have

creative ideas.

Everyone can be creative because

different perspectives come from all

walks of life, and everyone has

different experiences.

INSIGHT

INSIGHT:

“I DON'T BELIEVE IN INTUITION.

WHEN YOU GET SUDDEN FLASHES OF PERCEPTION, IT IS

JUST THE BRAIN WORKING FASTER THAN USUAL.

BUT YOU'VE BEEN GETTING READY TO KNOW IT FOR A

LONG TIME, AND WHEN IT COMES, YOU FEEL YOU'VE

KNOWN IT ALWAYS.”

KATHERINE ANNE PORTER

HOW THE CREATIVE MIND WORKS

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How The Creative Mind Works (1 of 11)

Creativity

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Right and Left Brain:

The brain allows you to absorb and work with information in different ways . . .

The left side:

thinks in words and is linear.

The right side:

thinks in pictures and is global.

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Creativity

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Left side:

Speech center, forms thoughts

and puts them into words.

puts things into sequential,

logical order

Right side:

Controls motor skills, intuition,

and emotion.

recognizes and identifies

images

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Creativity

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The left side of the brain is

used when creativity happens

on the right.

In left brain thinking, you work

with ordering and discarding ideas,

while the right brain keeps track of

the process of forming these ideas.

From Right to Left and Back:

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Creativity

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From Right to Left and Back:

To use both your right and

left brain is important in

the success of being

creative.

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Creativity

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Right-brained people daydream,

doodle, and sometimes draw.

They are spontaneous and aware of

their emotions, others’ emotions, and

visualizing scenarios.

Right-brained vs. Left-brained:

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Creativity

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Left-brained people always ask

questions and want answers.

They are list-makers and planners, are

more connected to time and schedules,

and love details.

Right-brained vs. Left-brained:

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Creativity

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Creative people see

themselves as creative and give

themselves the freedom to

create.

Non-creative people do not

think about creativity and do not

give themselves the chance to

create anything original.

Self-Perception:

The difference between people who are creative and those that are not:

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Creativity

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Imagination.

Courage.

Patience.

Playfulness.

A Vision – Mental Picture.

Taking Risks.

Exploring.

Positive Thinking.

Creative Habits:

Creative habits can be acquired by …

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Creativity

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Most creativity comes from the

subconscious mind.

Our experiences are stored in

the subconscious waiting to

hatch into new ideas.

The Subconscious:

Detach yourself from your ego-infested conscious mind and daily stress/pressures. Do

this to overcome judgmental thoughts and creativity blocks.

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Creativity

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Humans have creative abilities

that often show up early in life.

The average adult thinks of 3 to

4 ideas for any given situation,

while the average child can come

up with 60.

The Inner Child:

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Creativity

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Foster Your Inner Child:

Children are fearless

explorers.

Children have not

yet been pressured

to conform.

Children believe they

can do anything and

that nothing is beyond

their capabilities.

INSIGHT

INSIGHT:

“THE INTUITIVE MIND IS A SACRED GIFT, AND THE

RATIONAL MIND IS A FAITHFUL SERVANT.

WE HAVE CREATED A SOCIETY THAT HONORS THE

SERVANT AND HAS FORGOTTEN THE GIFT.”

ALBERT EINSTEIN

CREATIVE PEOPLE

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Creative People (1 of 8)

Creativity

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Creative people see in new

ways and make unusual

connections that others miss.

Creative people seize

opportunities, challenge

assumptions, and take

intelligent risks.

Seeing in New Ways:

Creative people are disciplined and

knowledgeable, able to go outside

of the traditional ways of seeing and

doing things, able to explore

subjects with intensity, and focus on

what interests them.

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Creativity

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Intense Exploration:

Independent

Iconoclastic

Inquisitive

Confident

Determined

Learners

Intuitive

Open-minded

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Creativity

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Creative Qualities:

Independent:

think things through

for themselves.

Inquisitive:

have a desire to

understand.

Iconoclastic:

nonconforming – not

wed to authority or

the status quo.

Confident:

feel they can do

better than others.

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Creativity

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Creative Qualities:

Determined:

convinced they will

find a better way if

they persist.

Learners:

always keen to

acquire new

knowledge.

Intuitive:

make leaps of

imagination, don’t

need to stick to the

facts.

Open-minded:

no rush to decide,

dig deeper, study

new angles.

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Creativity

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Creative Qualities:

Every being is capable of creative thought.

Creativity is power and is essential to our

well-being.

Without creativity, our lives become predictable,

routine and boring.

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Creativity

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Everyone Can Do It:

better ourselves.

develop awareness.

expand our horizons.

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Creativity

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Recognize, Develop, Expand:

Creative people recognize their unique talents and skills.

Creativity enables us to:

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Creativity

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Remember that creativity is an

exercised skill that comes from

different processes.

Most methods do not require

experience, although they do

need to be practiced in a

serious way.

Gift Within:

CREATIVITY IS A PROCESS

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Creativity is a Process (1 of 4)

Creativity

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Step by Step:

Creativity, innovation, and

originality, need to be done

in steps.

Generating ideas is how you

can be most creative.

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Creativity

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Your Process Must Involve:

Step 1:

Identify your goal, and gather

data by asking questions,

asking about opinions, and

looking for facts.

Step 2:

Clarify the situation to figure

out what really needs to be

addressed.

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Creativity

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Your Process Must Involve:

Step 3:

Be creative, and generate

as many possible

solutions/ideas.

Step 4:

Select and strengthen the ideas that

are most feasible and reasonable for

everyone involved. Once you decide

on your solution/idea, you can

come up with a plan of action to

implement it.

Experts. Authorities. Technical super-beings.

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Creativity

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Look Within:

After checking within, it is ok to look for answers from . . .

Step 1: Identify your goal, and gather data.

Step 2: Clarify the situation.

Step 3: Be creative, and generate possibilities.

Step 4: Select and strengthen ideas.

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Creative Process Diagram Creativity

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INCREASING YOUR PERSONAL CREATIVITY

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Increasing Your Personal Creativity (1 of 20)

Creativity

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Look Within:

Creativity involves the ability to…

Control right/left brain

functions.

Access

conscious/subconscious.

Adjust thinking to fit

the environment.

Practice making

unusual and

unexpected mental

associations.

Acquire information in many areas.

Develop skills, work hard, and be passionate

about your work.

Be confident.

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Creativity

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Look Within:

Creativity involves the ability to…

Don’t be afraid to make mistakes.

Be able to assert a new concept.

Become familiar with many areas of civilization (cultural, technological, scientific, religious, etc.).

Look at the unknown.

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Creativity

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How to be Confident: (1 of 2)

Acquire information in many areas.

Develop skills, work hard, and be passionate

about your work.

Be confident.

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Creativity

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How to be Confident: (2 of 2)

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Creativity

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Case Study Exercise!

Let’s do a historical examination of creativity . . .

Look at different people

and their historical

times to understand

creativity better.

What traits make them

creative?

What environmental

conditions exist?

What is the process

of creativity?

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Creativity

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Learn, Practice, Apply:

When it comes to creativity, people do not realize that it can be:

Learned: to have or

show knowledge.

Practiced: to do or

perform frequently,

customarily, or

habitually.

Applied: to put to use;

to use or employ for a

particular purpose.

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Creativity

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Mini Systems and Processes:

Break down responsibilities into

mini systems or processes.

Doing so allows you to be

confident in your abilities and to

not look for the quick fix for

everything.

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Creativity

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Mini Systems and Processes:

The practice of creativity will increase

your ability to be self-reliant and will

allow you to place your personal

stamp on the end result, thus leaving

lasting impressions amongst peers and

co-workers.

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Creativity

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A simple way is to change

your environment, (i.e.,

change your furniture.)

Resources such as, books, television,

and the internet are easy to take

ideas from and to compare or apply

them to your subject.

Making the Effort:

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Creativity

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Making the Effort:

Breaking your routine and making the

effort to stop everything to think

creatively for a small amount of time

everyday is extremely beneficial.

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Creativity

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Exercises /Methods to Use:

Role play.

Use analogies.

Free association/brainstorming.

Ask, “What if you weren’t afraid of failing?”

Turn on music or walk.

Use props.

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Creativity

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The Best Creative Exercise:

The human brain has a

plethora of ideas every day,

so write “everything” down.

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Creativity

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The longer the list, the higher

the quality of the final

product.

The very best ideas usually appear

at the end of a list.

Making the Effort:

List as many uses as you can for a paper cup.

Note:

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Creativity

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The desire to conform to an

accepted pattern or taboos. Believing science and money are the

only ways to solve problems.

Road Blocks:

As humans, we also have natural blocks to creativity that stem from cultural and social behavior patterns, including:

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Creativity

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Road Blocks:

As humans, we also have natural blocks to creativity that stem from cultural and social behavior patterns, including:

An overemphasis on

competition rather

than cooperation.

Too much faith in

statistics, reason,

or logic.

A lack of knowledge,

positive attitude, and

imagination.

Write down two lists

of random words and

force relationships

between the words in

opposite columns.

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Creativity

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Exercise:

To fight through these barriers and generate new ideas, use the method of forced relationships.

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Creativity

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Creativity flows when we

take time to do nothing.

Did you know that children who are

allowed to daydream develop a

higher IQ?

Be Child-like:

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Creativity

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Play is as important as work.

The quality of our work

suffers if we don't take the

time to play.

We live in a workaholic society

in North America.

Being addicted to being busy is a

product of low self-worth.

Play is Important!

Parenting, cooking, dancing, writing,

practicing religion, teaching, eating,

listening to or composing music,

wedding planning, doing laundry, and

most importantly in business!

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Creativity

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Creativity can be used in all aspects of life:

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Creativity

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Get inspired!

Listen to music.

Watch the television.

Read.

Observe.

Use your senses.

INSIGHT

INSIGHT:

“THE REASONABLE MAN ADAPTS HIMSELF TO THE

WORLD; THE UNREASONABLE MAN PERSISTS IN TRYING

TO ADAPT THE WORLD TO HIMSELF; THEREFORE, ALL

PROGRESS DEPENDS UPON THE UNREASONABLE MAN.”

GEORGE BERNARD SHAW

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Creativity and Organizational Success (1 of 24)

Creativity

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Creativity in the Organization:

Entrepreneurship is the process of combining a good idea and a market need.

The creative person

generates new ideas and

provides raw materials.

Entrepreneurs turn ideas into

profits and take the risks.

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Creativity

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Main Factors:

1. Climate 2. Culture

The two fundamental factors in organizational creativity are . . .

Values. Beliefs. History. Traditions.

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Creativity

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Culture:

An organization’s culture is it’s …

It reflects the deeper foundations of the organization.

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Creativity

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Climate

An organization’s climate is its

recurring patterns of behavior,

attitudes, and feelings that

characterize life in the

organization.

It is what members experience

while at work.

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Creativity

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Culture Influences:

Policies

A deliberate plan of action to

guide decisions and achieve

rational outcome(s).

Mission

Why the organization exists.

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Creativity

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Culture Influences:

Image

A visual or mental

representation of the

organization.

Leadership

Influencing and directing the

performance of members

towards the achievement of

organizational goals.

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Creativity

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Culture Influences:

Values

The organization’s principles,

standards and judgments

about what is valuable or

important in life and business.

Beliefs

Mental acceptance of something

as being true or real.

Culture

Policies

Mission

Image

Leadership

Values

Beliefs

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Creativity

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Culture Influences:

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Creativity

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Climate Influences:

People

The members of the

organization.

Rewards

Incentives based on a members’

performance.

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Creativity

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Climate Influences:

Resources

Personnel and major items of

equipment, supplies, and

facilities that allow

operations to exist.

Tasks

The sequence of steps that

specific roles perform.

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Creativity

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Climate Influences:

Structure

The hierarchy of an organization

and how its component parts

work together to achieve

common goals.

Systems

Procedures or processes for

obtaining objectives.

Climate

People

Rewards

Resources

Tasks

Structure

Systems

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Creativity

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Climate Influences:

Daily operations.

Long-term goals.

The vision.

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Creativity

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Getting Employees Involved:

Involvement is the degree to which people are

involved in . . .

Members are much more likely

to experiment and exercise

creativity in a way that benefits

the organization when they are

involved and independent.

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Creativity

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Involvement + Freedom = Creativity

Freedom is the independence in behavior exerted by organizational members.

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Creativity

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It can reinforce consumers’

existing feelings.

It can create new feelings

and attitudes.

Creativity Can Build Brand Values:

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Creativity

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Persuades.

Connects to the Target.

Communicates the Benefit.

Gets to “Yes”.

Effective Creativity:

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Creativity

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Businesses that value creativity

are interested in new processes,

products, ideas and bringing

them into the public in an

innovative fashion.

Focusing on short-term

tactics and sticking to the

status quo are missteps that

many marketers make.

Thinking Outside of The Box:

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Creativity

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Shape the message, don't slash the price.

Focus on who not to target.

Stand apart from the crowd, and invest in innovation.

Sustain the brand.

Creative Marketing Strategies:

The American Marketing Association offers the following strategies to enhance marketing plans:

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Creativity

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To be creative, an idea must also

be appropriate, useful, and

actionable.

It must also somehow

influence the way business

gets done.

Influencing The Business:

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Creativity

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Many executives and

entrepreneurs are often afraid to

ask themselves and their

colleagues searching questions,

fearing that it will expose

weaknesses.

This is exactly the reason

why questioning is valuable.

Questions are a Valuable Technique:

Questioning is a simple creativity technique that can be extremely valuable.

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Creativity

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Simple questions to ask include:

“What works and why?”

“What needs to improve and how?”

“What can I learn from others?”

“Where are the greatest risks and opportunities?”

“What are the priorities?”

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Creativity

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“What are the most important

resources, how secure are they,

and what can we do to increase

or strengthen them?”

“What are our strengths?”

Simple questions to ask include:

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Creativity

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To identify areas to improve, have you:

Asked your customers for ideas?

Talked to people in other areas who deal with similar issues?

Talked to other companies?

Explored how things are done in another industry or country and thought about ideas

you can borrow, adapt, or combine?

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Creativity

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Talked to creative people who

have different perspectives? Gathered a group together

to brainstorm ideas?

To identify areas to improve, have you:

FOSTERING ORGANIZATIONAL CREATIVITY

It is important for organizations to attract

and retain talented people.

Your talent is what sets your business apart

from the competition.

Promote a creative atmosphere in which talent

can flourish.

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Fostering Organizational Creativity (1 of 20)

Creativity

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It’s a Competitive World:

Challenging.

Creative.

Fun.

Flexible.

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Creativity

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Provide a work environment that is:

Fun.

Humor.

Spontaneity.

Playfulness.

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Creativity

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A Creative Environment:

Research suggests that the most effective group environment for creativity is one in which there is:

This allows spontaneity and ease to be displayed within the workplace.

Encouragement.

Motivation.

Training and Development.

Opportunity for Creativity.

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Creativity

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The perfect atmosphere is one of:

Trust and Openness

The emotional

safety in

relationships.

Idea Time

The amount of time

people can, and do,

use for elaborating

new ideas.

Idea Support

The ways new ideas

are treated.

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Creativity

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Organizational Trust:

Creative organizations are organizations that stress …

Creating an

accepting climate in

a business setting

isn't easy.

Encouraging

creativity in the

workplace requires a

lenient atmosphere

in which individuality

and humor are

acceptable.

Mutual respect and

commitment must also

be the norm.

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Creativity

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Accepting Creativity:

One of the best ways to encourage

creativity and innovation in a

company is to measure it and make

it part of the review process.

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Creativity

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Accepting Creativity:

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Creativity

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Measuring Creativity:

If you measure the number of

new ideas that are implemented

and people are expected to

perform, it will happen.

It is vital to reward

employees who question the

status quo.

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Creativity

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Recognition:

Relevant. Interesting. Clear. Workable.

A creative idea needs to be recognized and acknowledged when it is …

Time: working at a fast pace.

Work load: having large amounts of work with tight deadlines.

Negativity: intimidation from others.

Management: micro-managing allows for increased anxiety.

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Creativity

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Hindering Creativity:

There are aspects of working environments

that hinder creativity …

Training: members who are new are

concentrating on learning.

Mundane Work: overly-structured and boring

work processes.

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Creativity

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Hindering Creativity:

Act like you know everything.

Get employees to fill out time sheets.

Put barriers up between departments.

Have highly qualified employees perform mundane tasks all day.

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Creativity

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What NOT To Do: (1 of 2)

There are aspects of working environments

that hinder creativity …

Training: members who are new are

concentrating on learning.

Mundane Work: overly-structured and boring

work processes.

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Creativity

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What NOT To Do: (2 of 2)

Intrinsic motivation, formed by

passion and interest, engages a

creative person far longer than any

extrinsic motivation.

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Creativity

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Motivation: (1 of 2)

Experts say that people engaged

in creative activity tend to be

highly motivated.

In addition to expertise and

creative thinking abilities, a

third factor is motivation,

which determines what

people will actually do.

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Creativity

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Motivation: (2 of 2)

According to the Wall Street

Journal, a two year in-house

creativity course offered at General

Electric resulted in a 60% increase in

concepts available for patents.

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Creativity

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Example:

If an employee feels satisfied and

encouraged, they will be happy

with the company.

A happy employee will

naturally feel motivated and

become more productive.

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Creativity

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Happy Worker = Productive Worker

Organizations that understand and

foster the creative process with

their employees find themselves at

the top of their industry.

They know how to harness the

creative power of their

workforce in order to develop

new products and services.

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Creativity

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Harness Creative Power:

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Creativity

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Industry Leaders:

Companies that remain industry leaders do so because they:

Respond to opportunities faster.

Are more resourceful in tackling problems.

Are more creative in developing new approaches.

Are great at satisfying customers.

Are exceptionally talented.

Employees and Management need

to bring about changes in the

company together, shaping a

creative partnership that allows

ideas to thrive.

The feelings of respect and trust

for one another will foster

inspiration and dismiss any

negativity or critical judgments.

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A Partnership:

INSIGHT

INSIGHT:

“THE REASONABLE MAN ADAPTS HIMSELF TO THE

WORLD; THE UNREASONABLE MAN PERSISTS IN TRYING

TO ADAPT THE WORLD TO HIMSELF; THEREFORE, ALL

PROGRESS DEPENDS UPON THE UNREASONABLE MAN.”

GEORGE BERNARD SHAW

Creativity. Innovation. Organizational growth.

Inclusive Leadership:

Inclusive leadership is the key to …

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Diverse Talents. Expertise. Styles.

A Challenge:

To enable creative behavior, the inclusive leadership challenge is recognizing …

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Focusing on Creative Energy:

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Leaders need to provide clarity and

assistance in focusing on creative

energy and in giving people a sense

of belonging to something that

matters.

Creativity can be used in

managing an organization and its

employees.

Communication. Goal formation. Control.

Organizational Factors:

There are some basic organizational factors that effect managing creativity . . .

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Emotional Climate:

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An emotional climate involves a

manager having high trust and low

fear in their employees.

If employees are more impulsive

and take more risks there can

be greater creativity and range

of response.

Free Flowing Communication:

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Free flowing communication can

provide clarity for open strategizing

and planning.

As a manager, provide both

positive and negative feedback,

which promotes interaction and

“piggy-backing” of ideas.

Vision, Mission, and Purpose:

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Although creativity and innovation

continue to be highly valued by

many companies, they do not

always convey that message to their

employees.

To generate a culture of

creativity, a company's core

values – its vision, mission, and

purpose – must be articulated as

a high priority.

A Common Goal:

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A meaningful purpose and a clear

vision naturally stimulate creativity

in people and organizations while

focusing on a common goal.

Purpose and vision grow larger

and more compelling when born

of the imaginations of people

thinking creatively.

Control:

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How a manager handles them can

determine their character and

reputation.

Using creativity when trying to

solve a problem can lead to

better ideas for solutions for

everyone.

As a manger, problems arise …

Brainstorming a larger, more creative list of

solutions will help a manager create the

best possible one.

Creativity can benefit business as long as it

is manageable.

Having this ability is a skill employers will

appreciate.

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Solutions:

A group is the most valuable resource for

creative thinking.

Diverse group members possess knowledge

and a variety of perspectives.

Traditional brainstorming groups tend not to

leverage the potential benefits of the human

resources within.

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A Valuable Resource:

INSIGHT

INSIGHT:

DISCOVERY CONSISTS OF SEEING WHAT EVERYBODY ELSE HAS SEEN

AND THINKING WHAT NOBODY HAS THOUGHT.

ALBERT SZENT-GYORGYI

GROUP CREATIVITY

As a potential manager, know that

creativity is crucial for success in

corporate business.

A creative team can be the

recipe for an identity and

reputation that sets an

organization apart from its

competitors.

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Creativity = Advantage

Personally and professionally, you

need to partner up with other

people with different backgrounds

to form a creative team.

Other people’s ideas and

perceptions can help with new

ideas and ways of carrying out

those ideas.

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A Team of Creativity:

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Non-Traditional Brainstorming Groups:

Brainstorming

activity. Generating ideas.

Using games and

exercises to “warm up”

your creative thinking.

Holding specific meetings to foster creativity can be beneficial and includes …

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Non-Traditional Brainstorming Groups:

Utilizing other

exercises to generate

fresh ideas when

ideas slow down.

Breaking into

smaller groups.

Using a computer to

capture every

comment/idea.

Holding specific meetings to foster creativity can be beneficial and includes …

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Creativity Meeting Rules:

No idea is a bad idea.

Be creative.

Take risks.

No criticism is allowed.

A quick overview about the meeting.

An agenda with what to expect.

Brainstorming objectives.

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A creativity meeting needs to be very organized and include …

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After holding the meeting it is important to …

Summarize.

Review ideas.

Vote on top candidates and consolidate.

Check requirements and restrictions.

Trim list to top 5-10 ideas.

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Brainstorming Objectives:

New product or service ideas?

New feature ideas?

Feature/product naming?

Promotion ideas?

New process for doing something?

Define top requirements or restrictions.

Carry a notebook, pen or pencil

into all your meetings!

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Next Steps:

Research the ideas generated.

Follow up with a larger group.

Generate action items for the follow-up.

Start turning ideas into reality.

Show your audience slides with

columns of numbers.

Refuse to tell them a story

about the meaning of the

numbers.

How to Lose an Audience…

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Creative Presentations:

Keep your eyes on

the Audience!

Memorize your

material enough to give

your speech or

presentation in a

conversational manner.

Work towards “giving a

performance” instead

of merely “giving a

presentation.”

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How to Keep an Audience:

INSIGHT

INSIGHT:

“CREATIVITY IS THE ENGINE THAT DRIVES CULTURAL

EVOLUTION”

M. CSIKSZENTMIHALYI

CREATIVITY AND THE FUTURE

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Without creativity, your business

will stand still as the world changes

around you.

You need to obtain today's

results while simultaneously

creating your future.

Your Business vs. The World:

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An Example:

Jeff Immelt inherited

one of America's

most successful

companies, General

Electric.

GE's incredible process

culture, which brought

so much to the bottom

line in the '90s, was no

longer enough to

maintain its leadership

in the 21st century.

Immelt needed to

create an

innovative culture

quickly.

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One of his major goals was to raise

GE's average organic growth to 8%

from the 5% of the past decade.

The skills that had been focused

on in the past like cost-cutting,

efficiency, and the continual

improvement of operations,

couldn't deliver that.

An Example:

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Immelt launched a series of what

he calls Imagination Breakthrough

projects, investing more than $5

billion in 80 initiatives to take GE

into new markets, product areas,

and industries.

Immelt told his managers to

connect with consumers, learn

to take risks, and place big bets.

GE’s Methodology: (1 of 2)

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GE is already reaping major benefits

from previous bold moves.

GE’s latest quarterly profit surge of

24% is due, in part, to reframing the

idea of power generation.

The company expanded from

gas turbines to wind and solar,

which paid off.

GE’s Methodology: (2 of 2)

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Develop a formalized

creativity/innovation program.

Establish a creativity department

or utilize creativity trained

specialists.

Experts provide these recommendations to help nurture creativity within organizations:

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Require cross-training of employees

in functional areas.

Start and maintain a creativity

library and creativity room/area.

Experts provide these recommendations to help nurture creativity within organizations:

Creativity is a strategic business

weapon, and different practices will

be developing and expanding over

the next decades.

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A Business Weapon:

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Remember that without all of the

possibilities of change and

innovation available in the world,

creativity would not occur!

Give yourself the chance to

create a more efficient solution

than anyone has before, or make

an original contribution to a

little something known as

human knowledge.

Change is the Future:

Everyone is creative.

There is no person

on this Earth that is

incapable of coming

up with a new idea.

Our educational system

and culture is set up to

squash the creativity

out of you.

Instead of trying to

learn about other

creative people and

ideas, just

remember how

YOU CAN BE

CREATIVE!


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Anyone Can Do It!

WHAT IS YOUR NEXT STEP

Action Plan

What are you going to

take action on?

Start with the three

easiest items.

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Be as systematic as possible.

Rank the behaviors in terms of their complexity or degree of difficulty.

Rank the behaviors in terms of chronological order.

List specific behaviors.

Action Steps ( 1 of 4 )

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Advance to a more difficult behavior.

Break difficult behavior down into several smaller behaviors.

Attach time limits to each behavior.

Begin with the least difficult behavior.


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Review all previous behaviors.

Advance to next most difficult behavior.

Measure and evaluate.

Repeat specific behavior until mastered.

Keep records (preferably visual).


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Reinforce through reward and punishment.

Use visual reminders (pictures, charts, etc.)

Remember: "A small goal is enough!"


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