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Elements to remember

Copy/Text

• Text• slogan• logo• headline• contact information• links to facebook/twitter and social media• puns• technical language• "Buzz" words• rhyme• alliteration• superlatives

Visuals• Use of Colour• Black & White/Contrast• Focal Points• Facial Expression• Content of Image• Foreground/Background• Movement/Action• Product Placement• Logo

Marketing Ideas• Target Audience for Product• Unique Selling Point• Media Placement• Product Placement & Tie-ins• Mood/Theme/Tone of advertisement• Core Message• Celebrity Endorsement

Layout

Marmite Rice Cakes

IPod

Diet Coke

Exclusive Resorts

Coca Cola

Fortune Deli

LoReal

LoReal

Kerala Tours

HP

Fortune deli

Beer

Concept

BMW

Aquaflex

Zoo Safari

Bank of India

Ratikas Jewellery

Aadhaar

Fevicol

Fevicol

EPhone

McDonalds

Unicef

Union Bank

KitKat

WWF

Gulf Oil

Denver Water

Life

MTNL

Copy

Fortune Deli

L A Eyeworks

Maggi

Fortune Deli

FM 97.7

Life