Creativity - Archi

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SAUMYA AMARASINGHE 2011, DEPT. OF MOT

CREATIVITY INCREATIVITY IN

ENTREPRENEURSHIPENTREPRENEURSHIP


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CREATIVITY?

The tendency to; generate or recognize ideas, alternatives, or possibilities, that

may be useful

in solving problems, communicating with others, andentertaining ourselves and others.

Motivations to be creative: need for novel, varied, and complex stimulation

need to communicate ideas and values

need to solve problems

Ref: Franken RE, Human Motivation, 3rd edn., p 396


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CREATIVITY?

The act of turning new and imaginative ideas intoreality

Involves two processes;

Thinking Then producing

Ref: Naiman, L, 2010, Creativity at work, http://www.creativityatwork.com/articlesContent/whatis.htm

A product is creative when it is novel and appropriate

A novel product is original & not predictable. The bigger the concept, and

The more the product stimulates further work and ideas,

the more the product is creative.

Ref: Sternberg & Lubart, Defying the Crowd


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Creativity requires whole-brain thinking;

right-brain imagination, artistry andintuition,

plus left-brain logic and planning


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WHICH BRAIN ARE YOU?

Brain workssoftware by Synergy Learning Incorporated


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CREATIVITY IS FOR EVERYONE

A study by George Land reveals that

we are naturally creative and as wegrow up we learn to be uncreative.Creativity is a skill that can be developedand a process that can be managed.Learning to be creative is akin to learninga sport. It requires practice to developthe right muscles, and a supportiveenvironment in which to flourish.


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CREATIVE PRODUCTS


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STAGES OF CREATIVITY

Illumination: Without warning, ideas or innovations

can come any time - the aha! or

eureka! experience.

Get the original group memberstogether again after a period of time,and then pow!

The spontaneous exchange among themcan bring forth an idea that no onemember could articulate alone.


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STAGES OF CREATIVITY

Execution: Stage that separates mere creativity from successful

innovation.

Require action, stubborn determination, and abilityto build change coalitions while marketing the ideato critical skeptics.

Requires courage and persistence.

More about social skill; this is the stage whereorganizational management can be most activelyhelpful in promoting business creativity.


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TYPICAL MENTAL BLOCKS

Thinking ;

Follow the rules and be practical

Thats not my area. Im not creativeanyway

There is only one right answer

If I make a mistake I might look foolish


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HOW TO UNBLOCK

Look for illogical

Break the rules

Be impractical Embrace ambiguity

Identify alternatives

Look for more than one right answer

Take time play

Ref: Von Oech, R, A whack on theside of the Head


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TO STIMULATE CREATIVITY

FOOD FOR THE BRAIN!


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SIMPLE ONE FIRST

There are four volumes of Shakespeare'scollected works on the shelf.

The pages of each volume are exactly 2 inchesthick. The covers are each 1/6 inches thick.

A bookworm started eating at page 1 of Volume I

and ate through to the last page of Volume IV.

What is the distance the bookworm covered?


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HIDDEN COLOURS

1. A big, old, hungry dog appeared at our door everymorning

2. The cop persuaded him not to create adisturbance.

3. The Brazilian student Paulo lives around thecorner from us.

4. You shouldn't let an upstart like him bother you.5. He let out a big yell, owing to the injuries he

received when he fell.


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HIDDEN COLOURS

1. A big, old, hungry dog appeared at our door everymorning

2. The cop persuaded him not to create adisturbance.

3. The Brazilian student Paulo lives around thecorner from us.

4. You shouldn't let an upstart like him bother you.5. He let out a big yell, owing to the injuries he

received when he fell.


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HIDDEN COLOURS

6. La Jolla venders decided to cut their prices inhalf.

7. Long rayon fabrics were loaded on the truck.8. The Austrian physicist Wolfgang Pauli lackedthe requisite documents to enter the U.S.

9. You shouldn't sell this fossil very cheaply

because it is a rare specimen.10.The new law hit everybody's pocketbook

pretty hard.


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HIDDEN COLOURS

6. La Jolla venders decided to cut their prices inhalf.

7. Long rayon fabrics were loaded on the truck.8. The Austrian physicist Wolfgang Pauli lackedthe requisite documents to enter the U.S.

9. You shouldn't sell this fossil very cheaply

because it is a rare specimen.10.The new law hit everybody's pocketbook

pretty hard.


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BUILD A SENTENCE

Write five-word sentences from the fivegiven letters, one letter for each word

S C A M S

example:

Sleepy Cats Always Move Slow


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AWOMANS INGENUITY

Join these to form a necklace To break a joint Rs 250, To melt it back together

Rs 250, so my price is $ 2000, said the jeweler.

The lady said, That's too much. Actually you can do

it for Rs 1500. How?


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CREATIVITY APPLIED!

Decision making methods Multiple voting to reduce a list of more than ten

ideas to a manageable number

Rank ordering to provide a visual display of thedegree of agreement on a list of ten or fewer ideas

Structured discussion designed to lead a group aconsensus on a list of five or fewer ideas

Idea generation methods


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NOMINAL GROUP TECHNIQUE (NGT)

Generating ideas each participant write downs generated

ideas

Recording ideas

recording each idea on a flipchart,whiteboard, etc

C

larifying ideas Discuss in turn every idea recorded

Voting on ideas Each idea will be voted for by individual

members


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DELPHI TECHNIQUE

Pool the collective knowledge of experts To make decisions

Predict future

Identify opposing views

Members do not meet face to face

The ideas are anonymous

Sends ideas to a central convener anddistributed, discussed till a conclusion isachieved


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TRADITIONAL BRAINSTORMING

Process whereby individuals state as many ideasas possible during a 20- to 60-minute period

Usually with 12-15 people Guidelines;

The wilder the ideas the better,

Don't be critical of any ideas,

Hitchhike on or combine previously stated ideas Quantity is wanted


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ELECTRONIC BRAINSTORMING

Involves the use of collaborative softwaretechnology to enter and automaticallydisseminate ideas in real time to all teammembers, each of whom may be stimulated togenerate other ideas


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ONE BRAINSTORMING EXAMPLE

The Roots

Think of a problem that you face/faced

in the campus Answer the following questions based onwhat you chose W

here does the problem happen? When does it happen?

How does it happen?

To whom does it happen, and who causes it?


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Creativity - Archi

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