Creativity and Innovation in Business & Organizations Presented by Shane Sasnow of Forward Motion.
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Transcript of Creativity and Innovation in Business & Organizations Presented by Shane Sasnow of Forward Motion.
Creativity and Innovation in Creativity and Innovation in Business & OrganizationsBusiness & Organizations
Presented byPresented by
Shane Sasnow ofShane Sasnow of
Forward MotionForward Motion
Definitions in a CycleDefinitions in a Cycle
Discovery (Big & Little)
Incubation
Creative Thinking
Breakthrough Ideas
Illumination
Creativity, Create, Creative
Creation/Invention (B&L)
Internal Verification
Distribution
External Verification
Innovation (B&L)
Why be a Creative or Innovative Why be a Creative or Innovative Organization?Organization?
Competitive advantage
Profit
Creative Leadership
Exponential Complexity
Organizational Buy in
The Parts of CreativityThe Parts of Creativity
The 4 P’sThe 4 P’s Product Product PersonPerson PressPress ProcessProcess
By Mel RhodesBy Mel Rhodes19611961
Product: The Raison d’etre for Product: The Raison d’etre for BusinessBusiness
What is a product?What is a product? What makes a product creative or innovative?What makes a product creative or innovative? How do you measure it?How do you measure it?
Amabile’s Consensual Assessment TechniqueAmabile’s Consensual Assessment Technique Besemer’s Categories of Product MeasureBesemer’s Categories of Product Measure Roger’s characteristics for acceptance of new Roger’s characteristics for acceptance of new
(innovative) products(innovative) products
How do you make a creative or innovative How do you make a creative or innovative product?product?
Person: IndividualsPerson: Individuals
Characteristics of creative peopleCharacteristics of creative peopleRisk takers CuriosityTolerance for ambiguity Intrinsically motivatedHave a developed means to express their creativity
How does this relate to business?How does this relate to business?Intellectual property Improvement ideas in all areas
Person: IndividualsPerson: Individuals
Measurable creativity characteristicsMeasurable creativity characteristicsPersonality (what a person is like)Developmental events (biographical surveys)Cognition (mind function preferences)Sensitivity to problemsLevel & Style
FluencyFlexibilityOriginalityElaboration
Person: IndividualsPerson: Individuals
How to, and why, measure individual creative capacityHow to, and why, measure individual creative capacity
KAI (Kirton Adaptor Innovator) Torrance Test of Creative Thinking (TTCT)Four Sight
Idea Generation, Clarifier, Developer, ImplementerRemote Associative TestMBTI (Myers Briggs)
Person: IndividualsPerson: Individuals
How to improve individual creative capacityHow to improve individual creative capacity
Train in creativity tools, techniques, and methodsProvide resources (personal and professional)Provide opportunities for intrinsic motivationProvide a safe space for creative behavior
Person: Groups and teamsPerson: Groups and teams What is a creative team?What is a creative team? Why have them?Why have them? How and what do you measure?How and what do you measure? How to improve performance?How to improve performance?
FacilitationFacilitation Training Training Team developmentTeam development PracticePractice Common goalCommon goal Equal playing feildEqual playing feild
Person: LeadersPerson: Leaders How does creativity relate to leadership?How does creativity relate to leadership?
Key capacityKey capacity Organizational developmentOrganizational development Direction settingDirection setting Leadership style and organizational fitLeadership style and organizational fit
Press: The Context of CreativityPress: The Context of Creativity Internal pressInternal press External pressExternal press
Culture & ClimateCulture & Climate What is conducive for a creative organization?What is conducive for a creative organization?
Press: Positive CharacteristicsPress: Positive Characteristics Challenge Freedom Idea support Trust Dynamics Playfulness Debates
Risk takingIdea timeOrganizational encouragementSupervisory encouragementWork group supportsSufficient resourcesChallenging work
Negative characteristics•Conflict•Organizational impediments
•Workload pressure•Bureaucracy
Press: How to measurePress: How to measure
Organizational evaluations for creative climate
• Creative Climate Questionnaire by Goran Eckvall• KEYS by Theresa Amabile
Process:ModelsProcess:Models
ModelsModels Prepare, Incubate, Illuminate, Verification Prepare, Incubate, Illuminate, Verification (Wallas)(Wallas)
Creative Problem SolvingCreative Problem Solving Goal, Wish, or ChallengeGoal, Wish, or Challenge Data CollectionData Collection Clarify the ProblemClarify the Problem Generate ideasGenerate ideas Select and strengthen solutionsSelect and strengthen solutions ImplementationImplementation
Arts based: such as improvisationArts based: such as improvisation Design thinkingDesign thinking Innovate Like Edison, Think Like DaVinciInnovate Like Edison, Think Like DaVinci
Process: Tools and TechniquesProcess: Tools and Techniques Framing and re-framing problemsFraming and re-framing problems Brainstorming (Brain writing, with Post-its)Brainstorming (Brain writing, with Post-its) Forced ConnectionsForced Connections Visually Identifying RelationshipsVisually Identifying Relationships ExcursionsExcursions Mind MappingMind Mapping Socio DramaSocio Drama TRIZTRIZ High Speed prototypingHigh Speed prototyping Challenging AssumptionsChallenging Assumptions Stream of ConsciousnessStream of Consciousness Synectics (Analagous and Metaphors)Synectics (Analagous and Metaphors) Idea management systemsIdea management systems Study unrelated areasStudy unrelated areas
Process: Measurement & Process: Measurement & ImprovementImprovement
Measurement is outcome based.Measurement is outcome based. Final product new and useful?Final product new and useful? The act of measuring a creative process can be The act of measuring a creative process can be
detrimental to positive outcomes.detrimental to positive outcomes. ImprovementImprovement
Learn and apply models, tools, and techniquesLearn and apply models, tools, and techniques Improve personal and team capacityImprove personal and team capacity Improve press (leadership)Improve press (leadership) Facilitation (be lead by a professional)Facilitation (be lead by a professional) Study unrelated processesStudy unrelated processes
Putting It All TogetherPutting It All Together
ProductProduct PersonPerson PressPress ProcessProcess
What is it?What is it? Why do it?Why do it? Who does it?Who does it? When?When? How do you How do you
measure it?measure it? How do you improve How do you improve
it?it?
Other considerationsOther considerations Creative EconomyCreative Economy Strategic InnovationStrategic Innovation Creative EcosystemCreative Ecosystem Cyclical Nature of Creativity:InnovationCyclical Nature of Creativity:Innovation