Creativity and innovation

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CREATIVITY & INNOVATION

Transcript of Creativity and innovation

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CREATIVITY &

INNOVATION

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Mental characteristics that allows a person to think outside of the box, which results in innovative or different approaches to a particular task.

CREATIVITY MEANS…

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INNOVATION MEANS…

The process of translating an idea or invention into a good or service that creates value or for which customers will pay. Innovation is simply, putting ideas into practice

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TOOLS USED TO BE CREATIVE

Attribute Listing

Brainstorming

Visioning

Tools for Creating New Ideas

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• Use Attribute Listing when you have a situation that can be decomposed into attributes - which itself can be a usefully creative activity.

• Particularly useful with physical objects. You can use it elsewhere, too.

• For the object or thing in question, list as many attributes as you can.

• It can also be useful to first break the object down into constituent parts and look at the attributes of each part in question.

Attribute Listing

Attribute Listing

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Attribute Listing

• For each attribute, ask 'what does this give'? Seek the real value of each attribute. It is also possible that attributes have 'negative value' -- i.e.. they detract from the overall value of the object.

• Finally look for ways in which you can modify the attributes in some way. Thus you can increase value, decrease negative value or create new value.

• All things have attributes which are sometimes overlooked. By deliberately focusing on these, you can find new ways to be creative.

Attribute Listing

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Brainstorming

Brain-storming

• Brainstorming is probably the best-known creative tool.

• It can be used in most groups, although you will probably have to remind them of the rules.

• It is best done using an independent facilitator who manages the process (so the group can focus on the creative task).

• Typically takes around 30 minutes to an hour.

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Brainstorming

Brain-storming

Brainstorming Rules :• No criticism or debate

• Quantity over quality

• Freewheel

• Combine and improve

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• Brainstorming works when people use each other's ideas to trigger their own thinking. Our minds are highly associative, and one thought easily triggers another.

• If we use the thoughts of others, then these will stop us getting trapped by our own thinking structures.

Brainstorming

Brain-storming

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Visioning

Visioning

• A vision is a 'motivating view of the future'. It creates pull. It gives direction.

• Imagine brilliant and innovative future. Think about what you are trying to achieve.

• Go out into the future. Look around and see what is there.

• Use dynamic and emotive words to paint motivating pictures. Use words like 'sharp', 'now' and 'value'.

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Visioning

Visioning

• Phrase it in the present tense to make it more immediate. Use 'is' rather than 'will'.

• Use active verbs that talk about what is happening.

• Test it with others to ensure it works for them too.

• Visioning works because we are an imaginative species and are motivated by what we perceive as a possible or desired future.

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ROLE PLAYIn this Role play, 2 groups will get the same topic.We’ll see who makes it an out of the box play.

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HOW TO BE CREATIVE

step 1 : Be Curious

step 2 : Make Connections

step 3 : Challenge Yourself

step 4 : Cultivate your Ideas

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BE CURIOUS…Curiosity is one of thepermanent and certaincharacteristics of a vigorousintellect.

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Mental Block…

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Suspend Judgements

Ask a lot of Questions

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MAKE CONNECTIONS

Creativity is the power to connect the seeminglyunconnected

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Talk to People inDifferent Fields

See from a different angle

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CHALLENGE YOURSELF

“A person who never made a mistake never tried anything new”

Take Risks Accept

Failures

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CULTIVATE YOUR IDEAS

Dare to Daydream

Consider all the Possibilities

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Give IdeasTime toGrow

Remember, You have Miles to go before you sleep - Martin Luther King

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BACK TO

INNOVATION

Let us go for a Product launch for the year 2025

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OBSTACLES…….

Our mental maps narrows us!!

It´s hard to be different!

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IF YOU DO NOT MANAGE CULTURE -THE CULTURE MANAGES YOU...

DON'T LET YOUR ENVIRONMENTDEFINE YOUR STRATEGY...

CREATE A STRATEGY THAT DEFINESYOUR ENVIRONMENT!INNOVATION STARTS AT THE TOP.THE BEST WAY TO KILL INNOVATION IS LETTING THE BOSS SPEAK FIRST

Things to be noted

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INNOVATION IS A TEAM SPORT

INNOVATION IS NEVER EASY.BUT IT IS ALWAYS POSSIBLE.

CREATE AN INNOVATIONCULTURE THAT FITS.INNOVATIONRELIES ON TRUST.

Listen to ideasReward BraveryEmbrace RiskLearn from Failure

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INNOVATION

COMBINE

COPY

INNOVATION

TRANSFORM

1 % IDEA99% EXECUTION

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THE ULTIMATE BUSINESS MANTRA

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THANK YOU