Creative Code Cracking

Atul Anand

Sophomore Undergraduate

IIT (BHU), Varanasi

INTERNET BROWSING HAS

TURNED

BORING

CREATIVITY

NEEDS TO

STEP IN

FIRMS CANNOT MARKET WITH

BORING ADS

Variations on a Meme

Wonderful Pistachios

Virgin Mobile

Ad Campaign

Alka-Seltzer

Wendy’s

Appeal of memes

trying to do a creative mind one better.

“Instead of

saying “I had a

bad date and I

feel miserable

and lonely,” one

can simply paste

the “Forever

Alone”

character.”

Limor Shifman Hebrew University

Author of “An Anatomy of a YouTube Meme”

Memes are the perfect recipe for “invoking

further creative dialogues.”

Ad as a Game

Advertisers embed

Ads in

Mobile

Apps &

Games

Coca-Cola China

Games can

also be

embedded

in Ads.

Coca-Cola China

App was Downloaded

380,000 times and the Ad exceeded

9 million views.

Collaborating with the Crowd

Ideas are always welcomed from

“The Crowd”

The Crowd is the simplest source of

market conditions which help the

marketers estimate the

potential of market.

“Crowdsourcing”

allowed fans to help customize

and name a one-off version

“Crowdsourcing”

The winner then took center stage in Levi’s 2012 ‘Go Forth’ ad campaign.

When ordinary folks sit down

to think about how to

advertise a product, the

marketers gets more

engaged customers as well

as more creative options.

Sharing of Oreo’s Facebook page

rose by 4400% compared with the

three months before the

campaign’s launch.

Just Enough

Humor

“A new way to roll”

Humor

can make

people vary

purchase intent.

Reduces

when evoked

before awareness.

Increases

when evoked

after awareness.

You can entertain a

million people and

not sell one of them.

“There is not a

single humorous

line in two of the

most influential

books in the

world, namely,

the Bible and the

Sears, Roebuck

Catalog.”

John Caples Ad Guru, Author

Social Movement

Why any consumer

goods industry is not

more committed to

sustainability?

Always the same answer:

The marketplace

doesn’t reward us for

being so.

These guys

“Shwooped (Shop + Swap)”

the clothes.

Shwop drops

were placed in

convenient stores.

For common

people, it was

suppressing

demand for the

company

For M&S, that’s

350 million

a year.

Thank You