Creative strategies for vibrant businesses

WORK 2018

Great brands are built on honesty and authenticity—qualities

that are born from an organization’s vision and can’t be faked.

Our job is to find the most engaging, compelling, irresistible,

and delicious facets of that vision and weave them into a story

the world just has to hear.

It can be told through a nearly infinite array of media—digital,

physical, experiential—and assembling the right tools to tell it is the

foundation of our strategic approach. At the end of every plotline,

however, is the same goal: connecting the heart of every potential

customer with the heart of your brand.

How do we get to the beating heart of a brand? By building strong

relationships with our clients and falling madly in love with what

they do. And because true love can’t be faked, neither can an

exceptional brand.

Our Work{ A BRIEF INTRODUCTION }

OUR WORK : CASE STUDY

Eleven JamesLuxury watch membership organization destined to become a

"sharing economy" vanguard and industry-leading brand.

SCOPE

Complete branding engagement including identity, collateral,

packaging, photo/video production, content strategy/execution,

copywriting, email marketing, print & digital advertising, B2B

& investor materials, and more.

RESULTS

Over a 3-year engagement, we helped cultivate Eleven James’

brand from a bare-bones launchpad to the undisputed trail-

blazer in a rapidly growing space. By the end of it, $35MM+ in

growth capital had successfully been raised.

COLLATERAL

PHOTOGRAPHY

PRODUCT PACKAGING

ELEVEN JAMES : CONT’D

CUSTOM BLOG EMAIL MKTG.

DIGITAL ADVERTISING

RESCUE SkinHigh-end skincare brand seeking a refreshed digital presence

and a sticky content hub for customers & prospects.

SCOPE

Website design (e-commerce), editorial content strategy & exe-

cution, email marketing strategy & execution, digital creative.

RESULTS

A sleek, science-forward digital

makeover with content-based

outreach that grew their EDM

audience by 8x and boosted

both repeat and new purchas-

ing by 15% in under six months.

OUR WORK : CASE STUDY

ECOMMERCE WEBSITE

RESCUE : CONT’D

BLOG

EMAIL MARKETING

PHOTOGRAPHY / SOCIAL ART

DIGITAL ADVERTISING

FuigoUltra-premium co-working space and SaaS platform for interior

designers figuring out the shape of its brand.

SCOPE

Collateral design (brochures, sales sheets, internal assets,

investor materials); copywriting & brand voice; unique EDM

strategy/execution for both prospects and members; content

creation; digital design; marketing strategy assistance.

RESULTS

In seven months, Fuigo was set up with the brand assets and

marketing tools to allow them to grow and codify their member

base, develop a sales funnel without a sales team, and gain the

attention of Architectural Digest, Elle Décor, and Inc.

SAAS PLATFORM CUSTOM ICONS

WORKSPACE CUSTOM ICONS

SERVICE FEATURES CUSTOM ICONS

OUR WORK : CASE STUDY COLLATERAL

FUIGO : CONT’D

PRINTED OCCASIONAL CARDS

SOCIAL GRAPHICS

EMAIL MARKETING

MEMBER DIGEST SALES EMAILS

FUIGO : CONT’D

ECOMMERCE UI DESIGN

OUR WORK : IT’S ALL IN YOUR HEAD (POP SCIENCE TRADE PAPERBACK)

OUR WORK : APPLIED PERFORMANCE SCIENCES (INFORMATIONAL WEBSITE)

OUR WORK : ASSORTED BRANDING

OUR WORK : ASSORTED PRINT/PACKAGING

To talk about how we can build, boost, or bolster your brand, give a shout to hello@merleydesign.com or 212 300 4147.

M E R L E Y D E S I G N . C O M