CREATIVE...
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Studio PERSONALISED BRAND SOLUTIONS CREATIVE SPECIFICATIONS Any questions, please contact: [email protected]
Transcript of CREATIVE...
Studio
PERSONALISED BRAND SOLUTIONS
CREATIVESPECIFICATIONS
Any questions, please contact: [email protected]
Studio
WANT US TO DESIGN AND BUILD YOUR CREATIVE?
DESIGN & BUILD SPECS
Once we have the booking our Project Manager will contact you to arrange a kick-off call to discuss campaign objectives, creative direction, assets, build, tracking and timelines.
A FEW THINGS WE NEED
CREATIVE ASSETSBrand GuidelinesLogo - vector or hi-res bitmap (.ai, .eps, .jpg, .psd)Layered master files - .psd, .ai High Resolution ImagesFonts - Mac compatible - .otf .ttfHTML5 assets - supporting files & libraries
VIDEO.mov, .mp41920px x 1080px (16:9) - preferred 4:3 also accepted
DESTINATION URLSGeneral click - out URLSpecific click - outs - URLs for individual buttons
3RD PARTY TRACKINGWe accept 3rd party impression, expand and click trackers from all major suppliers. These must be SSL enabled (https)We can also apply 3rd party research tags and retargeting pixelsTracking is required 5 working days before launch
Any questions, please contact: [email protected]
Studio
PLAN YOUR PROJECT FORON-TIME DELIVERY
PRODUCTION TIMELINE
Please note that timelines are for guidance and may be adjusted based on complexity and length of client approvals.
CREATIVE BUILD FROM SCRATCH
10 - 15 BUSINESS DAYS (From receipt of assets, IO, and depending on complexity & formats)
Please ensure booked IO launch date allows sufficient production timeKick-off call scheduled upon receipt of assets and IOClear timeline issued and project moves to design
DESIGNFlat storyboards to be completed for client approval
3 - 5 Business DaysPlease ensure key stakeholders are involved and all revisions are collatedRevisions limited to 2 rounds of amends - Please consolidate all feedback into two rounds of revisionsOnce approved, unit passes to build phase
BUILDFunctional unit built for client approval
3 - 5 Business Days1 round of edits to animation, click-throughs No design changes allowed at this stageOnce approved, unit passes to QA
QUALITY & ASSURANCEUnit completed for final approval
1 - 2 Business DayUnit QA’d across devices, browsers and 3rd party tracking confirmedOnce approved, unit tags passes to ADOPS
ADOPSTags trafficked and unit put live*
1 - 2 Business Days *Standard IO buys. Programmatic trafficking time may vary.
Any questions, please contact: [email protected]
Studio
Any questions, please contact: [email protected]
Our team are here to help with any questions about your campaign, assets required and tracking.
Any questions please contact: [email protected]
BrandRiseAN INVITE TO ENGAGE
A unique format with an invitational animation encouraging users to expand the custom rich media unit, delivering an engaging brand experience.
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DesktopBrandRise
VIEW EXAMPLES HEREDFS
President Cheese
FEATURESIntro animation is muted and recommended of up to 5 secondsA CTA should be included on the banner to encourage interactionThe pre-expand includes a close buttonThe unit auto closes after 30 seconds of inactivity
EXPANDEDThe expand canvas size is full screen/light box
FEATURESCustom animations & transition effectsUser initiated video contentImage gallery/product carouselsSocial media links
Collective are happy to build from supplied designs. We ask to view initial concepts before they are client approved to check functionality. Final designs should be supplied as layered files.
PRE-ENGAGEMENT
Desktop overall PSD sizeCanvas size - 1440 x 780 px
Desktop intro AnimationIntro - 1440 x 195 px (up to 25% screen height)
Desktop Pre-expand BannerPre-expand - 1440 x 93 px (up to 12% screen height)
Desktop ExpandExpand - 900 x 600 px
Max LoadInitial load - 250KBPolite/subsequent load - 500KB
Any questions, please contact: [email protected]
Studio
MobileBrandRise
VIEW EXAMPLES HEREPresident Cheese
Army
FEATURESIntro animation is muted and recommended of up to 5 secondsA CTA should be included on the banner to encourage interactionThe pre-expand includes a close buttonThe unit auto closes after 30 seconds of inactivity
EXPANDEDThe expand canvas size is full screen
FEATURESCustom animations & transition effectsUser initiated video contentImage gallery/product carouselsSocial media links
Collective are happy to build from supplied designs. We ask to view initial concepts before they are client approved to check functionality. Final designs should be supplied as layered files.
PRE-ENGAGEMENT
Mobile overall PSD sizeCanvas size - 828 x 1260 px
Mobile intro AnimationIntro - 828 x 316 px (up to 25% screen height)
Mobile Pre-expand BannerPre-expand - 828 x 152 px (up to 12% screen height)
Mobile ExpandExpand - 828 x 1260 px
Max LoadInitial load - 50KBPolite/subsequent load - 100KB
Any questions, please contact: [email protected]
Studio
Any questions, please contact: [email protected]
Our team are here to help with any questions about your campaign, assets required and tracking.
Any questions please contact: [email protected]
Using a combination of animation and video we can bring your ads to life.
BrandDisplayUPPING THE STANDARDS
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Non User-initiated15 seconds/3 loops of video or animation Video or animation auto playsVideo or animation is mutedStatic end frame summarising offer
User-initiatedRich creative can be engaging for additional contentUser initiated audio in video or animationVideo or animation is unlimited in length, though we recommend 30 secs maxInclude industry standard video controlsCan include image, video, product carouselsCustom features, such as feeds or games are also possible
BrandDisplayVIEW EXAMPLES HEREL’oreal Ralph Lauren
B&Q
MPU: 300 x 250 pixelsLeaderboard: 728 x 90 pixelsWide Sky: 160 x 600 pixelsDMPU: 300 x 600 pixelsMasthead: 970 x 250 pixels
MORE SCREEN FOR IMPACT! Max Load
LeaderInitial load - 150KBPolite/subsequent load - 300KB
MPUInitial load - 150KB Polite/subsequent load - 300KB
Wide skyInitial load - 150KB Polite/subsequent load - 300KB
DMPUInitial load - 200KB Polite/subsequent load - 400KB
MastheadInitial load - 250KB Polite/subsequent load - 500KB
Any questions, please contact: [email protected]
Studio
BrandDisplayVIEW EXAMPLES HEREHonda
Thatcher’s Cider
DISPLAY THAT WORKS HARD
DIMENSIONS Masthead Revoler: 970 x 250 pixelsDMPU Revoler: 300 x 600 pixels
Non User-initiated15 seconds of spin animation Animation auto playsAnimation is muted1/3 of frame summarising offer & CTA2/3 of frame includes product/USP
User-initiatedRich creative can be engaging for additional contentUser initiated audio in video or animationVideo or animation is unlimited in length, though we recommend 30 secs maxInclude industry standard video controlsCan include image, video, product carousels
Max LoadDMPUInitial load - 200KBPolite/subsequent load - 400KB
MastheadInitial load - 250KBPolite/subsequent load - 500KB
Collective are also happy to build from supplied designs if preferred. We ask to view initial concepts before they are fully approved to check functionality. Final designs should be supplied as layered files.
Any questions, please contact: [email protected]
Revolver
Studio
Any questions, please contact: [email protected]
Expandable formats are a great way to encourage positive brand perception. Entertain and educate users with immersive brand content such as videos, games and quizzes, driving engagements.
Our team are here to help with any questions about your campaign, assets required and tracking.
Any questions please contact: [email protected]
BrandExpandableGENERATING AWARENESS
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DesktopBrandExpandable
VIEW EXAMPLES HEREHipp Organic
Honda winter sale
BESPOKE JUST FOR YOU
PRE - EXPANDS
Standard Ad SizesMPU: 300 x 250 pixelsLeaderboard: 728 x 90 pixelsWide Sky: 160 x 600 pixels
Premium Ad SizesDMPU: 300 x 600 pixelsMasthead: 970 x 250 pixels
FEATURES15 seconds of video or animationStatic end frame summarising offerCTA to expand visible throughout
Max LoadLeaderInitial load - 150KBPolite/subsequent load - 300KB
MPUInitial load - 150KBPolite/subsequent load - 300KB
Wide skyInitial load - 150KBPolite/subsequent load - 300KB
DMPUInitial load - 200KBPolite/subsequent load - 400KB
MastheadInitial load - 250KBPolite/subsequent load - 500KB
EXPAND PANELThe expanded unit is viewed centre screen within a light box and can have disrupted boarders. Video plays with audio
Design & Build900 x 600 pixels maxDisruptive bordersEnsure close button is top right
User EngagementsUser can select audio in video or animationVideo or animation is unlimited in length, though we recommend 30 secs maxIncludes industry standard video controlsCan include image, video, product carouselsCustom features, such as feeds or games are also possible
Any questions, please contact: [email protected]
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MobileBrandExpandable
VIEW EXAMPLES HERECamelot
MAKING YOUR BRAND ENGAGING
PRE-EXPANDSMobile: 320 x 50 pixelsMPU: 300 x 250 pixels
FEATURES15 seconds animation/videoAnimation/video is not user initiatedUser initiated audio in video or animationStatic end frame summarising offerCTA to expand visible throughout - “Tap to expand“
EXPAND PANELThe expanded unit is viewed full screen. Video plays with audio
Design & Build
Safe area - 768 x 1230 pixelsFull bleed - 1800 x 1400 pixelsEnsure close button is within the safe area
User Engagements
Rich creative can be engaging for additional contentVideo or animation is unlimited in length, though we recommend 30 secs maxCan include image, video, product carouselsCustom features, such as feeds or games are also possible
Max Load
Initial load - 50KBPolite/subsequent load - 100KB
Collective are also happy to build from supplied designs if preferred. We ask to view initial concepts before they are fully approved to check functionality. Final designs should be supplied as layered files.
As standard we design mobile in portrait. Landscape is available on request or if necessary to the creative concept.
Any questions, please contact: [email protected]
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TabletBrandExpandable
VIEW EXAMPLES HERELG - G5 & Friends
EDUCATE & INSPIRE USERS WITH YOUR BRAND
User EngagementsVideo plays with audio in expandVideo or animation is unlimited in length, though we recommend 30 secs maxCan include image, video, product carouselsCustom features, such as feeds or games are also possible
Pre-expand Max LoadLeaderInitial load - 150KB, Polite/subsequent load - 300KB
MPUInitial load - 150KB Polite/subsequent load - 300KB
Wide skyInitial load - 150KB Polite/subsequent load - 300KB
Collective are also happy to build from supplied designs if preferred. We ask to view initial concepts before they are fully approved to check functionality. Final designs should be supplied as layered files.
PRE-EXPANDSStandard Ad SizesMPU: 300 x 250 pixelsLeaderboard: 728 x 90 pixelsWide Sky: 160 x 600 pixels
Premium Ad SizesDMPU: 300 x 600 pixelsMasthead: 970 x 250 pixels
FEATURES15 seconds of video or animationStatic end frame summarising offerCTA to expand visible throughout - “Tap to expand”
EXPAND PANELDesign & Build
Safe area - Portrait - 1536 x 1800 pixelsSafe area - Landscape - 2048 x 1288 pixelsFull bleed - 3200 x 3200 pixelsEnsure close button is within the safe area
Any questions, please contact: [email protected]
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Any questions, please contact: [email protected]
An interactive ad that allows your content to sit around a site with a custom rich media expand, delivering a strong brand experience.
Our team are here to help with any questions about your campaign, assets required and tracking.
Any questions please contact: [email protected]
BrandSkinIMMERSING YOUR BRAND
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Background1864 x 1000 pixels1 image running across the full screenWill run behind website contentWill scale up/down to browser aspect ratioCropping may occur on various screen sizesDo not include text or additional information
Side Panels303 x 1000 pixelsSit on the left and right hand side of the website content5 pixel margin/padding between website content and side panelsCan include animationWill scale up/down to browser aspect ratio
HEADER PRE-EXPAND970 x 250 pixels15 seconds of video or animationUser initiated audio in video or animationStatic end frame summarising offerCTA to expand visible throughout
BrandSkin
VIEW EXAMPLES HEREAmerican Express
BMW
On Initial LoadVideo or animation auto playsVideo or animation is mutedOn user click the unit expands pushing down publisher page
EXPAND SECTIONUser Engagements
Expands to 970 x 425 pixelsRich creative can be engaging for additional contentVideo plays with audio in video or animationVideo or animation is unlimited in length, though we recommend 30 secs maxInclude industry standard video controlsCan include image, video, product carouselsCustom features, such as feeds or games are also possible
Max LoadInitial load - 250KBPolite/subsequent load - 500KB
Collective are also happy to build from supplied designs if preferred. We ask to view initial concepts before they are fully approved to check functionality. Final designs should be supplied as layered files.
Desktop
Any questions, please contact: [email protected]
INSPIRE &IMMERSEYOUR USERS
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Background Image
Side Panels - Transparent PNG
Side Panels - Transparent PNG
BrandSkinPlease see below for examples of how the background and side elements should be supplied
Background Image
Any questions, please contact: [email protected]
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Any questions, please contact: [email protected]
Video is an established vehicle for branding. Our formats make your video content work harder.
Our team are here to help with any questions about your campaign, assets required and tracking.
Any questions please contact: [email protected]
BrandVideoTAKING VIDEO INTO ANOTHER DIMENSION
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Interactive VideoBrandVideo
INTERACT WITH ENGAGING CONTENT
PRE-ENGAGEMENT - AS PRE-ROLL PLAYS
An animated banner appearsIncludes logo and an engaging messageCTA to expand visible throughout - “Click to expand”, “Expand for more”
ON USER ENGAGEMENTPre-roll video is pausedOverlay is launched - fully functioning interactive rich media unit
Overlay featuresVideo and animationWill autoplay with soundVideo or animation is unlimited in length, though we recommend 30 secs maxInclude industry standard video controlsCan include image, video, product carouselsCustom features, such as feeds or games are also possible
Any questions, please contact: [email protected]
VIEW EXAMPLES HEREAsda George Footwear
Video Formatmov, .mp41920px x 1080px (16:9) - preferred 4:3 also accepted
Collective are also happy to build from supplied designs if preferred. We ask to view initial concepts before they are fully approved to check functionality. Final designs should be supplied as layered files.
Studio
Any questions, please contact: [email protected]
Native adverts are a subtle way to introduce your brand to new users whilst they engage in relevant content.
Our team are here to help with any questions about your campaign, assets required and tracking.
Any questions please contact: [email protected]
BrandNativePLACING YOUR BRAND IN EDITORIAL
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mobile InterscrollerBrandNative
SHOWCASING YOUR BRAND WITHIN CONTENT
As the user scrolls down the publisher page the creative appears from beneath the page through a full screen window in the content.
USER ENGAGEMENTSReactive scrollingUsers can select audio in video or animationVideo or animation is unlimited in length, though we recommend 30 secs maxInclude industry standard video controlsCan include image, video, product carouselsCustom features, such as feeds or games are also possibleBackground effects like parallax etc
DESIGN & BUILDMobile
Safe area - 768 x 990 pixels (The safe area is placed 230px from the top of the background)
Max LoadInitial load - 100KBPolite/subsequent load - 300KB
Collective are also happy to build from supplied designs if preferred. We ask to view initial concepts before they are fully approved to check functionality. Final designs should be supplied as layered files.
VIEW EXAMPLES HERESmart Energy
Any questions, please contact: [email protected]
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MiniscrollerBrandNative
CREATIVE APPEARS WITHIN THE PAGE
As the user scrolls down the publisher page the creative appears from beneath the page through a window in the content.
USER ENGAGEMENTSUsers can select audio in video or animationVideo or animation is unlimited in length, though we recommend 30 secs maxInclude industry standard video controlsCan include image, video, product carouselsCustom features, such as feeds or games are also possibleBackground effects like parallax etc
DESIGN & BUILDMobile
Front unit - 320 x 300 pixels Back unit - 320 x 416 pixels
Max Load
Initial load - 100KB Polite/subsequent load - 300KB
Collective are also happy to build from supplied designs if preferred. We ask to view initial concepts before they are fully approved to check functionality. Final designs should be supplied as layered files.
Any questions, please contact: [email protected]
