Creative Services vs. In House Agency

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CREATIVE SERVICES IN HOUSE AGENCY VS

Transcript of Creative Services vs. In House Agency

CREATIVE

SERVICES

IN HOUSE

AGENCYVS

Workfront Defined

2

Kill the chaos of work

Delivering an enterprise SaaS application to request, prioritize,

manage, and provide visibility to work projects.

Broad Customer Base

3

FINANCIAL SERVICES MANUFACTURING / HIGH TECH SOFTWARE/INTERNET

HEALTHCARE MEDIA / ENTERTAINMENT AGENCIES

NON-PROFIT /

GOVERNMENT

CPG / RETAIL PROFESSIONAL SERVICES

OR NOT?

AGENCYIN-HOUSE

CREATIVE SERVICES

VS. IN-HOUSE AGENCYIS THERE REALLY A DIFFERENCE?

CREATIVE

SERVICES

IN HOUSE

AGENCYVS

• Little request

discipline

• Liaisons between

clients and designers

• Projects can be a mix

and catch-all

• Full-service, more

strategic work

• Ad hoc collaboration • Formal processes for

production

5 THINGSTO CONSIDER BEFORE

RESTRUCTURING

… OR NOT

CREATIVE

SERVICES

IN HOUSE

AGENCYVS

1. There will be a significant amount of change

2. Shift toward a strategic partner vs. an order-taker

3. The need to show the value of your creative team

4. Be prepared for the costs

5. The smaller the team, the less beneficial

becoming an in-house agency could be

A TALE OF

TWO TEAMSREAL WORLD EXAMPLES FROM

DISNEY AND ELECTROLUX

For a custom demo of the

creative workflow solution

used by Disney and Electrolux:

www.workfront.com