The Creative Process: It’s Not About What it’s About

So You Want to Make Ads?

I call TV.

Lets get all viralup in here.

I have a greatiphone app.

Spike Jonze woulddo a killer spot.

Don’t forget about radio.

IT’S NOT ABOUT ADVERTISING

IT’SABOUTIDEAS

Create Ads

Ads

Create

Ads

Music

Paintings

Sculpture Novels

Product Innovations

Medical Breakthroughs

JokesPoetry

Screenplays

Operas

Musicals

Plays

Movies

Short Stories

Technology

Business Ideas

Packaging

The Birth of Brainstorming

ARTON

ATTEN

URSTINE

SBORN

BBDO

ARTON

ATTEN

URSTINE

SBORN

BBDO

The Rules of Brainstorming

NO CRITICISM

NO CRITICISM

QUANTITY OF IDEAS

EMBRACE THE CRAZY

COMBINE & IMPROVECOMBINE & IMPROVE

Four Steps of the Creative Process

PREPARATION

IDEATION

INCUBATION

EVALUATION

No two processes are exactly alike.

KNOW YOUR PROCESS

TRUST YOUR PROCESS