Creative MarketingBusiness in Bloom Series

Provided by SUNY Oswego SBDC

Networking!

Introductions.

Tell us your name.

What business are you in?

What do you hope to gain from today?

Marketing Myth #1- marketing is advertising

FACT: Marketing is promotion.of youof your goods and servicesof your expertiseof your business and/or brand

Traditional VS. Internet Marketing

The differences between traditional methods and Internet marketing really lie in effectiveness, ease and cost.

Internet MarketingThe Internet offers all that

traditional marketing does, but on a wider scale, for a longer term and at a significantly reduced cost.

It is really about two things: getting traffic to your website and converting that traffic into sales.

Email Marketing Create newsletters and

email campaigns that are quick, easy and affordable.

Build your list

Mail Chimp and

Social Media

If on a tight budget consider skipping your main website.

Social media platforms have functionality and audiences already built in.

Finding time for Social Mediaviral marketing

Here's a good example I caught on Twitter.

An employee told the story of a tire store that answered a customer's question about snow tires by email. Thinking other people might have the same questions about choosing snow tires; they took that answer and published it on their blog. They got 10,000 views and made $60,000 in sales because they chose to re-use that great content.

O entrepreneur.com - The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.

Create a video Video’s are a powerful tool for

promoting your business and can drive traffic to your website

Take action-http://tracymatthewman.com/tutorial-201-video-marketing-made-simple-without-a-camera-and-if-youre-shy/

Mobile MarketingThe practice of promoting products

and services using database-driven online and mobile distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Incredible Mobile Marketing Statistics

GROWTH the iPhone's growth was 10 times faster than the

growth of America Online.

MARKET SIZE more people on planet Earth own a mobile phone (5.1

billion) than own a toothbrush (4.2 billion){gross but true}.

over 80% of Americans = 250+ million carry mobile phones

ACCESSIBILITY 91% of all U.S. citizens have their cell phone or mobile device within reach 24/7.

more than 350 million active users (44%) currently access Facebook through their mobile devices.

SPEED & ACTION while it takes 90 minutes for the average person to

respond to an email, it takes just 90 seconds for someone on average to respond to a text message.

70% of all mobile searches result in action within 1 hour. REVENUES & RESULTS

mobile coupons get 10 times the redemption rate of traditional coupons.

global mobile payments (called m-payments) currently total approximately $240 billion and are expected to exceed $1 trillion by 2015.

mobile app downloads will reach 76.9 billion in 2014 and will generate $35 billion in sales.

QR Code

Also known as a Quick Response Code.

Code Generator at

http://qrcode.kaywa.com/

There’s an app for that!

The “third” screen…

American Independent Business Alliance (amiba)

O New Free Resource! 

O Buy local campaigns

O Outreach materials 

Buy Local Campaigns

Average portion of $100 spent at a Target store that stays in the local economy: $16

Average portion of $100 spent at independent retailers that stays in the local economy: $32

Average amount of local wages paid for every $100 spent at a full-service chain restaurant: $18.68

Average amount of local wages paid for every $100 spent at a full-service locally owned restaurant: $28.46

In a boycott, everyone loses.In a Carrotmob, everyone wins.

In a Carrotmob campaign, a group of people offers to spend their money to support a business, and in return the business agrees to take an action that the people care about.

People want to "vote with their money" to advance their values and improve the world.

What is Guerrilla Marketing?

O Proven to work for small business around the world.

Simple to understand, easy to implement, outrageously inexpensive and often fun

and entertaining.

Special Promo.

Have a Website

According to a survey of Inc. readers, most companies—29% -update their sites very infrequently, on a quarterly basis if at all.

Getting a domain

It is very simple, important and non-expensive process.

Your site navigation must be simple and clear.

Get a paid host. With paid hosting your site will definitely be

more professional, reliable and will attract new customers.

www.your website.com

• Google+• Facebook

• Social directories

• Pinterest

• LinkedIn

• Blogger

• Email Marketing

• Twitter

News and events

10% Contact Us Page

10%

Blog (including

video) 40%

About Us 20%

Products &

services 20%

Home Page About Us

Include a video

Have a free offer to entice people to join

Have your social networks listed on homepage

List your special events and programs on

homepage

Have your blog as your homepage

Have a picture

The story of your organization

Add testimonials

Contact Us Content

Keep it simple! with a call to action:sign up for a

newslettermake an appointment

50% off

Scanable”Large FontBullet Points

Headings…read more

Almost Free Website Hosts

O Google sites- free and easy way to create and share webpages

O WordPress.org- free web software you can use to create a website or blog

O 1&1.com- webhosting specialist to get your business online

O Godaddy-

Search Engine Optimization

Hundreds of thousands - even millions - of Users each day are looking to find your website because they want to buy your products and services. Are they finding you at the top of the search engine?

IF YOU ARE NOT ONLINE, IT’S LIKE HAVING A “CLOSED” FOR BUSINESS

SIGN.

Benefits of blogging

Blogs=55%of traffic

Adds new content and updates your website

YOU become an industry expert

Interacting and engaging with your customers

Adding keyword and tags that assist in S.E.O.

Browser/Shopper/Buyer

90% are browsers

9% are shoppers

1% are buyers

The goal is to drive TRAFFIC to your website and to convert Browsers into Buyer’s

Group advertising

Groupon

Livingsocial

Ie. passport-to-syracuse

USPS.com/everydoordirectmailTell the whole neighborhood what your business has to offer!

Postage is as low as 14.5¢ per piece – and you don't even need to know names or street addresses.

You simply identify the neighborhoods you want to target, and your printed piece is delivered with the day's mail to every address.

You can include coupons, menus, event calendars, store maps, and more – all of which can help bring customers to your door.

How to get started – use a local printer or do it yourself.

Five Great Reasons to Develop a Press ReleasePress releases are a powerful marketing tool in an integrated marketing plan.

1. You have earned an award or an honor.   

2. Your firm is celebrating a significant event.  

3. You are appearing as a speaker.  

4. You produce a new product or develop a new service.  

5. You make a new hire.

Take action-

Write down one idea for a press release that you will send out this month.

Five Great Ways to Use a Press Release

Press releases are a great way to promote yourself and your business and here are some great ways to utilize them.

1. Send it to your local press and industry trade press.   

2. Post it on your website.  

3. Email or mail it to your clients, prospects, strategic partners and vendors. 

4. Email or mail it to your employees and those you may want to recruit in the future. 

5. Add it to your marketing packet.

Host a Workshop…become an expert

Sharing your knowledge about your industry will help you and your company gain respect as being an expert in your field, while also building relationships thus helping potential customers to value and trust your opinions.

Take Action-Write down what topics would you

cover if you were to put on a workshop? How would you promote it?

Target Market Niche and how to market to them…

Ex. Baby Boomers

PublicationsRestaurants and

CafesClothing StoresEntertainmentTourism and

travel

O Lawn care, landscapingO SnowplowingO Home repair,

decorating, renovatingO Pet ServicesO Senior Care

Know your TRIBE…Target Market Niche

O “ If you try to help everyone you will not help anyone! When it comes to marketing we are NOT all one.”

~ Max Simon

Take Action- Sign-up for an email list of like-minded or similar businesses to yours and study their approach.

What do you like about it?(Be specific)

What would you do differently ?(Be specific)

Create a marketing plan and stick to it!

Take Action-

*If you would like a digital copy of this spreadsheet email me at chena.tucker@oswego.edu

How the SBDC can help

Our services are free and confidential.

We can help with business planning, financial planning, feasibility studies, marketing, and more.

Take Action-Call for an appointment at 312-3492, or e-mail us at obcr@oswego.edu