CREATIVE LOCI IACOBI - Europa
20
CREATIVE LOCI IACOBI SHOWCASE CONFERENCE ON TOURISM BRUSSELS, 19 TH MARCH 2019 Project ID 785709
Transcript of CREATIVE LOCI IACOBI - Europa
CREATIVE LOCI IACOBISHOWCASE CONFERENCE ON TOURISM
BRUSSELS, 19 TH MARCH 2019
Project ID 785709
Summary
Introduction and context THE PROJECT KEYS & STRENGTHS
A transnational cultural tourism product
Successful and internationally recognised
The Way of St. James
A strong partnership
Based on a previous cooperation experience -
INTERREG IVB good practice
The European Federation of the Way
of St. James
Innovative ICT & CCI tools
Augmented reality
CREATIVE LOCI IACOBI
Way of St. JamesPROJECT CORE
The Ways of St. James in Europe286 routes with 83.000 km in 32 Countries
31 maritime routes with 26.000 km in 13 countries
Transnational thematic tourism productUNESCO SITES
FRIST CULTURAL EUROPEAN ROUTE (BY THE COUNCIL OF EUROPE IN 1987)
Pilgrims in Galicia in 2018Historical maximum with 327.378 pilgrims (44 % from Spain vs. 56% from abroad).
4.9187.2749.763
99.436
15.86919.82123.218
25.179
30.126
154.613
55.00461.418
68.952
74.614
179.944
93.924
100.377
114.026
125.141
145.878
272.135
183.396
192.488
215.880
237.886
262.516
277.854
301.036
327.378
0
50.000
100.000
150.000
200.000
250.000
300.000
350.000
Nº peregrinos
Source: Nº of Compostelas. Pilgrims’ Office (Santiago de Compostela).
Bed-places in hotel establishments & similar in Galicia 2003-2019More than 12.000 bed-places trough the Way of St. James in 2019.
Source: REAT (Official register of touristic companies and activities of Galicia).
1.117 1.498
4.332
6.042
9.078
10.509
881 910 1.326 1.363 1.586
1.978
-
2.000
4.000
6.000
8.000
10.000
12.000
2003 2007 2010 2013 2017 2019
C. FRANCÉS LIM. FRANCÉS
Impact in an area mainly rural without other economic
alternatives
Creative Loci IacobiPROJECT GENERAL OVERVIEW
CREATIVE LOCI IACOBI
Call for proposals:
COSME Program - Supporting the Promotion and Development ofTransnational Thematic Tourism Products Linked to Cultural andCreative Industries (COS-TOURCCI-2017-3-03).
Starting date: 1st April 2018
End date: 30th September 2019.
Total budget: 398.872 €.
Objectives:
To improve and promote the visibility of the routes of the Waysof St. James in Europe through new innovative tools (ICT & CCI).
To produce updated, practical and comprehensible informationfor pilgrims and other target groups to improve their experience.
To attract new visitors, support the creation of new services andstrengthen the competitivity of the Way of St. James as asustainable transnational tourism product.
Development of transnational, creative and cultural tools for travellers along the Ways of Saint James
Partners• Axencia Turismo de Galicia
(Spain - coordinator).
• Fédération Européenne desChemins de Saint Jacques(France – representing all itsmembers).
• Association of municiaplities ofSt. James ways in Lithuania(Lithuania).
• Malvado Sound Lab S.L. (Spain).
• Fédération du Tourisme de laProvince de Namur (Belgium).
• Município de Vila Pouca deAguiar (Portugal).
• Kujawsko-PomorskieVoivodeship (Poland).
• Xoaia Software Developement(Spain).
Main activities Before travelling
Instead of travelling
Touristic promotion of destinations
Interactive map about the UNESCO heritage in the Way ofSt. James.
360º videos and virtual tours with originalmusic and storytelling.
Main activitiesSupport and improvement of the experience during the trip
Travel advisor & electronic credential App (tourisminformation, accommodations, chat, monitoring of thetrail, etc.).
Immersive tools: Multilingual audio-guides withoriginal music & sounds for each territory andto be implemented with the AR App.
Main activities Before travelling
Instead of travelling
Touristic promotion of
destinations
Support and improvement of the experience during the trip
Digitalization of selected heritage sites in 3D (photogrammetry) & Augmented reality app and publication
Main activities Before travelling
Instead of travelling
Touristic promotion of destinations
Support and improvement
of the experience during the
trip
Example of the App under development, but with pictures of a museum instead of the monuments and heritage of the Way of St. James
Digitalization of selected heritage sites in 3D (photogrammetry) & Augmented reality app and publication
Communication strategy
Communication plan
Electronic leaflet
Multimedia project presentation
Final event (Santiago de Compostela, 11-12th
Sepember 2019)
Final event (Santiago de Compostela, 11-12th
September 2019)
Questions & AnswersQ&A SESSION
CREATIVE LOCI IACOBISHOWCASE CONFERENCE ON TOURISM
BRUSSELS, 19 TH MARCH 2019
Project ID 785709
