Creative industries: policy & opportunities

ERRIN Brussels, 25 Sep 2013 JF Aguinaga, DG Enterprise and Industry

POLICY

Act 1

The September 2012 package on cultural and creative sectors

• Communication

• 2 Staff Working Documents:

Fashion industries

High-end industries

• Legislation labelling

• Facilitate exports

• Access to finance & financial instruments

• Dialogues with key export countries

• SMEs in international markets

• IPR enforcement & information

• Digital Single Market

•Skills match

•RDI incl. non-technological

•New business models, new products

•Creativity

•Cross-sectoral links

Invest in knowledge,

skills, creativity & innovation

Protect creative efforts &

foster digital market

Assure favourable framework

conditions for sustainable

growth

Ensure level-playing field

in international

trade

Staff working document Fashion

WORTH Pilot Project Budget

€ 1

million Share knowledge &

competences between SMEs & designers

Promote design in value chains for fashionable

goods

Upgrade & create higher value-added products

Call for tender for platform April 2013

COSME 2014-2020

Proposed budget for consumer goods

€ 72 million

Market replication

projects

Share knowledge & competences

80%

COSME Market replication

Technologies + design + consumer interaction

New business models, Up-take of RDI , Commercialisation

Share knowledge & competences

Platformpartnerships

Design + manufacturing + other expertise

Cross-border and cross-sectoral

Research Development Innovation Last inch

Market

DESIGN

Act 2

European Design Innovation Initiative

Future actions for design

Action Plan "Design for Innovation"

•Announce the action plan

Objectives

•Take-up of design in innovation policies

• Increase the use of design

Strategic areas for promotion

•Understanding impact of design in innovation

•Use of design innovation in EU industries

•Design to renew the public sector

Euro

pean D

esig

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Innovation P

latf

orm

2013

CLUSTERS

Act 3

European Creative Districts – a large-scale demonstrator approach

Small-scale pilot projects large-scale near-market projects

Systemic & holistic approach = public + private actors

Address societal challenges, specific problems & needs

Test solutions under real-life conditions

European Creative districts: objectives

Demonstrate transformative power of creative industries for rejuvenation of traditional industrial regions

Support transition from traditional economy with strong “heritage” value and cultural identity to sustainable and modern economy

Address specific needs of innovative creative companies to strengthen innovation capacity & growth potential

Stimulate demand of other sectors for creative industries’ services to boost role of creative industries as catalyst for regional development

European Creative District

Concrete

action IV

Facilitating

clusters &

networking

activities

Concrete

action II

Better

Business

Support

Concrete

action III

Better

Access to

Finance

Mutual Transnational Policy Learning

(mandatory)

Concrete action II

Better Business Support

Concrete action III

Better Access to Finance

Concrete action IV

Facilitating clusters & networking activities

Concrete

action I

Public-private

partnerships

for innovation

Support

+Innova

Creativity

4CNW

VINCI

FAD-INS

Concrete

action II

Public-private

partnerships

on

access to

finance

C-I Factor

FAME

Concrete

action III

Public-private

partnerships

on

cluster

excellence &

cooperation

ECCL

Cluster

2020

Aw

are

ne

ss

ra

isin

g

Policy Learning Platform ECIAP

Info

rma

tion

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rvic

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an

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uid

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European Creative Industries Alliance

Links

Fashion SWD(2012)284 final http://ec.europa.eu/enterprise/newsroom/cf/itemdetail.cfm?item_id=6244

High-end SWD(2012)286 final http://ec.europa.eu/enterprise/newsroom/cf/_getdocument.cfm?doc_id=7667

Policy handbook on how to strategically use structural funds to support cultural and creative sectors http://ec.europa.eu/culture/our-policy-development/documents/policy-handbook.pdf

Design for Innovation http://ec.europa.eu/enterprise/policies/innovation/policy/design-creativity/index_en.htm

European Creative Industries Alliance http://www.howtogrow.eu/ecia/

European Creative Districts http://www.creativewallonia.be/news/~wallonia-european-creative-district-96.htm?lng=en