Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk
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Transcript of Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk
![Page 1: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/1.jpg)
Creative Geniusreative Geni sHow to think like Leonardo da Vinci
![Page 2: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/2.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 3: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/3.jpg)
Creative GeniusHow to think like Leonardo da Vinci
CuriositaDimostragone
SensazioneSfumatoArte ScienzaCorporalitaConnesionz
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 4: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/4.jpg)
Leonardo da VinciLeonardo da Vinci
![Page 5: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/5.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 6: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/6.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 7: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/7.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 8: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/8.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule BreakersCuriosita (observe)Dimostragone (try)
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight Catalysts
g ( y)Sensazione (describe)
Sfumato (question)Insight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Sfumato (question)Arte Scienza (balance)
Corporalita (alive)Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff Hotmail
Corporalita (alive)Connesionz (connect)
Give it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 9: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/9.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 10: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/10.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 11: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/11.jpg)
Future BackFuture Back
![Page 12: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/12.jpg)
![Page 13: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/13.jpg)
![Page 14: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/14.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 15: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/15.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 16: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/16.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 17: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/17.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 18: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/18.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 19: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/19.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 20: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/20.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 21: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/21.jpg)
Rule BreakersRule Breakers
![Page 22: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/22.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 23: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/23.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 24: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/24.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 25: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/25.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 26: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/26.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 27: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/27.jpg)
Insight CatalystsInsight Catalysts
![Page 28: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/28.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 29: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/29.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 30: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/30.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 31: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/31.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 32: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/32.jpg)
Creative FusionsCreative Fusions
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Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 34: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/34.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 35: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/35.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 36: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/36.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 37: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/37.jpg)
Faster ImpactFaster Impact
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Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 39: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/39.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 40: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/40.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 41: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/41.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 42: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.fdocuments.net/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/42.jpg)
Genius?Genius?
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