Creative fusion caesar entertainment
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Transcript of Creative fusion caesar entertainment
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WHO ARE WE ?
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SMALL WITH EXCLUSITIVITY
We are a small team of young creatives who possess diverse and convergent thinking. Blending with Asian and Western perspectives brings unique and compelling solutions to our clients.
We specialize in discovering and articulating the most powerful contents that resonate deeply with your business goals and audience.
We are here to listen and help you achieve the success.You’re smart. We’re smart. That should do it!
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HOW CAN WE HELP YOU?
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YOUR GOAL IS OUR TASK
To identify the target audience and get them into the casinos and hotels fast.
To make things happen for immediate results in 2013
Drive more traffic to the Caesar Entertainment properties
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CAESAR PALACE HARRAH’S HORSESHOE
• A full-service hospitality and entertainment
• Luxurious architecture and experience
• A full-service hospitality and entertainment• Luxurious and modern• Famous for its tropical pool oasis
• A full-service casino• Professional gamble• Host many business functions
Tourist B+ class
25-45s
Young adultsB+ class
Adults with teen spirit
25-40s
Sociable B+ class
30-55s
Adults
GamblerEXCITEMENT
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HOW TO TALK TO THEM?
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WHAT IS INSIDE THEM ?
For a human aged 18 or more years, a normal resting heart rate is between 60-100 beats per minute.
Factors that can influence the beats of heart rate are:
EmotionActivity level
Fitness level
Air temperature Body size
Body position
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FROM INSIDE TO INSIGHTS
“…I’m having a heart attack…”
“…Try to play poker and wait for your opponent to call when you have a good hand, that usually get mine around 140 bpm…”
“…I mean if I have a huge hand, I’m gonna probably go crazy on the inside and try to burst out into frenzy…”
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My heart beats at the same rate almost everyday that I don’t feel it is actually beating anymore. I live my life in such a lifeless event. I need to BECOME ALIVE again…
Inside Insights
Emotions
Heart beat rate
Excitement
Frenzy
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HOW TO TELL THEM?
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GET
WHO
TO
BY
Young adults and adults. 25-45s of age. B/B+ class. Predominantly male.
They have routine lives that they sometimes feel bored and need some refreshment. They need to feel alive again.
To visit one of Caesar Entertainment properties, mainly Caesar Palace, Harrah’s, and Horseshoe.
Trigger their emotion and provide incentives for action.
WAY FORWARD
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CREATIVE EXECUTION
TVCThematic
Print ad
Outdoor
MobileApplication
SocialNetwork
Create awareness
Strengthen awareness
Spread brand news
Create engagement
Event31.12.12
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THEMATIC TVC
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http://www.youtube.com/watch?v=7eFn8Cgcx8g
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31.12.2012
11:59 PM
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31.12.201211:59 PM
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REFERENCE
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Becoming alive
http://www.youtube.com/watch?v=bKtvDv7eykg
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PRINT AD
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MOBILE APPLICATION
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OUTDOOR
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EVENT
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Event Reference
http://www.youtube.com/watch?v=24J2VTSzcKE
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CREATIVE EXECUTION
Create awareness
Strengthen awareness
Spread brand news
Create engagement
Event31.12.12
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Recommendation
• Each brand can adapt the TVC to show the highlights of each brand. But the adaptation needs to include the heartbeat sound and the same end scenes.
• The lucky draw event should be held periodically to reinforce the message and boost the traffic.
• Partner with the Tourism authority of each country.
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Q & A
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THANK YOU