Major Gift Fundraising 101 in A Rapidly Changing Environment
Creative Fundraising In A Changing Economy Sczudlo
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Transcript of Creative Fundraising In A Changing Economy Sczudlo
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A “K” A Day:How to Raise
$30K in 30 Days
Becky Sczudlo, NiSource
WGR Conference Washington, DCDecember, 2009
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NIPAC Milestones
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NIPAC Growth
$232,040
$317,250
$511,903
$584,982
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
2002 Cycle 2004 Cycle 2006 Cycle 2008 Cycle
Election Cycle
PA
C R
ecep
its
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NIPAC 2007 Mission Possible Campaign
007 Theme for 2007
Spy related theme
Invested significant resources to campaign from marketing materials to employee time, and vigorous communication efforts
Able to raise $68K/year in new PAC dollars and met all campaign goals, which included: Increasing PAC receipts by $4,000/month in new dollars Increasing employee participation to a company-wide minimum
of 40 % Maintaining active and vigorous communications through PAC
Agents Utilizing PAC Agents as a local resource to eligible employees
with questions about NIPAC
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2008 – More, more, more…with Less
More interest and involvement in the 2008 election than ever before
More demand for candidate contributions
More employees demanding more information
Less time & less resources to devote to full-blown campaign
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It’s All in the 8’s
• 8 in ’08 Campaign
• Campaign ran from 9.8.08 – 10.8.08
• Created a new .8% giving club, exclusive for 2008
• Raffled 8 Political Prizes at end of Campaign
• NIPAC went “Green” with its first virtual solicitation. A campaign absent of meetings and schedules – employee inboxes were the spot for campaign announcements and happenings
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GOTV
Trivia
Issue Updates
Historic 2008 Election
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Technology
Amazing changes....
Technology continues to change the world
And, the way campaigns are conducted
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Advantages of Web Based Solicitation• More Efficient• Less Expensive• Instantaneous Status• More Timely Follow-up• Quick Campaign• Access 24/7 -- Forever• Wave of the Future?
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Disadvantages -- Web Based Solicitation• Less Personal• Overall -- Less Effective• Must be Right from the Beginning• Must be Marketed Heavily• Communication Police May Intervene
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