COUNTDOWN TO IGNITION:CREATIVE VISITOR ENGAGEMENT STRATEGIES YOU CAN DO RIGHT NOW

Katy Malone, Outreach & Education Manager Zuckerman Museum of Art at Kennesaw State University !Ann-Laura Parks, CFRE Monsterful fundraising & Communications

ANNUAL MEETING | OCTOBER 20-22, 2014 | KNOXVILLE, TN

WHAT IS VISITOR ENGAGEMENT?

What does visitor engagement mean for your organization?

Photo: Zukerman Museum of Art/Emily Knight

WHAT IS VISITOR ENGAGEMENT?

What’s in it for your visitors? Opportunities to experience, participate, learn, and/or socialize?

Photo: Exploratorium

WHAT IS VISITOR ENGAGEMENT?

Define what success looks like. Only implement strategies that move you closer to your goal.

Photo: West Ottowa High School

INSPIRATIONZuckerman Museum of Art at KSU

Photos: Zuckerman Museum of Art

Posted Notes

INSPIRATIONFreer | Sackler Gallery & Chiharu Shiota

Public Installation

Photos: Freer | Sackler Gallery

INSPIRATIONArtPrize & Scavenger Hunt with Friends

Photos: Calvin College

Scavenger Hunt

INSPIRATIONInternational Spy Museum

Spy in the City

Photos: Destination DC, Bonnie Watch/SFGate, International Spy Museum

INSPIRATIONNorth East Regional Museums Hub (UK)

Culture Shock

INSPIRATIONMuseum of Life and Science

Name That Zoom

INSPIRATIONThe Field Museum

@SUEtheTrex

HOW TO LAUNCH YOUR OWN

s Explore the Challenge

V Generate Ideas

( Develop Solutions

S Present Findings

EXPLORE THE CHALLENGE

• What would you like to see happen with visitor engagement at your organization?

• What are the barriers or challenges that keep you from doing that?

s

GENERATE IDEAS• Brainstorm ideas for

engagement strategies.

• Don’t be overly critical at this point.

• Stretch your thinking to make new connections and combinations.

V

DEVELOP SOLUTIONS• Now look at your ideas with a

critical eye. How might you overcome the challenges that prevent you from developing your ideas?

• After addressing the challenges, which of your ideas have the most potential for success?

(

Tell us about

• Your challenge

• Your solution

PRESENT FINDINGS

S

Katy Malone Outreach & Education Manager Zuckerman Museum of Art, Kennesaw State University w zuckerman.kennesaw.edu m kmalon31@kennesaw.edu

Ann-Laura Parks, CFRE Monsterful Fundraising & Communications w www.BeMonsterful.com m alp@BeMonsterful.com t @BeMonsterful

ANNUAL MEETING | OCTOBER 20-22, 2014 | KNOXVILLE, TN