ECON chapter 9 1. __________ affect the factors of production & therefore, resource allocation.
Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative...
Transcript of Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative...
![Page 1: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/1.jpg)
Creative Economy StrategyCity of Holyoke Objectives and Work plan
Friday, Sept 27th, 2013 Jeffrey C. BianchineCreative Economy Industries Coordinator
Marcos A MarreroDirector, Office of Planning & Economic Development
![Page 2: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/2.jpg)
www.HolyokeRedevelopment.com
Outline
1.What is the Creative Economy?
2.Why is it important?
3.How did this become a local strategy?
4.How is the City promoting a local Creative Economy?
![Page 3: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/3.jpg)
www.HolyokeRedevelopment.com
What is the Creative Economy?
The Concept& Industries
![Page 4: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/4.jpg)
www.HolyokeRedevelopment.com
Made in Holyoke
![Page 5: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/5.jpg)
www.HolyokeRedevelopment.com
GMA Monthly Mash up – Nominated for Emmy
Made in Holyoke
![Page 6: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/6.jpg)
www.HolyokeRedevelopment.com
Why is it important?
• Workforce
• Entrepreneurship
• Value added
![Page 7: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/7.jpg)
www.HolyokeRedevelopment.com
How did this become a local strategy?
Vision: Holyoke as a hub for Creative IndustryMission: Support, Grow and Showcase
![Page 8: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/8.jpg)
www.HolyokeRedevelopment.com
How are we promoting the Creative Econ.?
• Support: Groundwork
• Grow: Linkages
• Showcase: Visibility
![Page 9: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/9.jpg)
www.HolyokeRedevelopment.com
How are we promoting the Creative Econ.?
Support
• Identifying Opportunities: CI Sector study, liquor licenses, film production, resources
• Getting “site ready”: identifying locations, navigating permits, implementing CODE Program
• Engagement: provide access to stakeholders ideas and projects
![Page 10: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/10.jpg)
www.HolyokeRedevelopment.com
SUPPORT, GROW & SHOWCASE
Change of Occupancy Development EvaluationsC.O.D.E. Service Program
![Page 11: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/11.jpg)
www.HolyokeRedevelopment.com
How are we promoting the Creative Econ.?
Grow
• Information: resource lists, key contacts
•Business Development:resource panels, open hours
• Industry Building: networking events, making links in the community and with regional partners
![Page 12: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/12.jpg)
www.HolyokeRedevelopment.com
SUPPORT, GROW & SHOWCASE
BUSSINESS DEVELOPMENTCreative Resource Panels & Open Office Hours
![Page 13: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/13.jpg)
www.HolyokeRedevelopment.com
How are we promoting the Creative Econ.?
Showcase
• Communication: Online, City marketing/branding, media relations, and CE report
• Creative Placemaking: Public art, City Hall restoration, Pop-ups
• Assisting large draw events: Concerts, Parades, Passport, HPOV, Monster Ball, etc…
![Page 14: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/14.jpg)
www.HolyokeRedevelopment.com
SUPPORT, GROW & SHOWCASE
Holiday Holyoke
Holyoke: Points of View
CREATIVE PLACEMAKING
![Page 15: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/15.jpg)
www.HolyokeRedevelopment.com
PUBLIC ART
SUPPORT, GROW & SHOWCASE
Mosher Street Rail Bridge
Traffic Signal Boxes
![Page 16: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/16.jpg)
www.HolyokeRedevelopment.com
SUPPORT, GROW & SHOWCASE
Main Street Visual Voice . . . use the empty storefronts as a canvas for the community to express their ideas about how those spaces could be put to use. . .
![Page 17: Creative Economy Strategy - holyokeredevelopment.com€¦ · How are we promoting the Creative Econ.? Grow • Information: resource lists, key contacts •Business Development: resource](https://reader033.fdocuments.net/reader033/viewer/2022050411/5f885ae7cbfc957bb4443e82/html5/thumbnails/17.jpg)
www.HolyokeRedevelopment.com
Questions?