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Transcript of Creative Economy Dr. Niracharapa Tongdhamachart Software Industry Promotion Agency Ministry of ICT...
Creative Economy
Dr. Niracharapa Tongdhamachart
Software Industry Promotion AgencyMinistry of ICT
17 December 2009
Change of Economic Structure
• Decline of Global consumption
• Decline of Demands of Thai export products
• Trade competitiveness advantage
• oil price hikes and high inflation rate
• Increase of interest rate
• Increase of liquidity due to inflow of funds and strong baht currency
• Impact of national mass consumption of 2 Asian countries namely India and China
• Asian Free Trade Agreement
Why creative economy?
• New or emerging market by producing quality goods and services responsive to their demands
• Increase of national competitiveness by adding more values on goods and services
• Increase of Demand• Adaptation of investment
atmosphere such as skill, innovation, infrastructure, policy, law and regulation revision
Creative economy
Creative Economy by UNCTAD
• It can foster income-generation, job creation and export earnings while promoting social inclusions, cultural diversity and human development.
• It embraces economic, cultural and social aspects interacting with technology, intellectual property and tourism objectives.
• It is a set of knowledge-based economic activities with a development dimension and cross-cutting linkages at macro and micro levels to the overall economy.
UNCTAD
• It is a feasible development option calling for innovative, multidisciplinary policy responses and inter-ministerial action
• At the heart of creative economy are the creative industries
4 Dimensions of CE
Cultural
Human capital
Structural or
institutional
social
Creative Industries• The cycles of creation, production and
distribution of goods and services that use creativity and intellectual capital as primary inputs
• At the crossroad among the artisan, services and industrials sectors
• Comprise tangible products and intangible intellectual or artistic services with creative content, economic value and market objectives
• Constitute a set of knowledge-based activities, focused on but not limited to arts, potentially generating revenues from trade and intellectual property rights
CREATIVE INDUSTRIES
Cultural location
โบราณคดี� / พิ�พิ�ธภั�ณฑ์� /หอสมุ�ดี / นิ�ทรรศการ
traditionศ�ลปห�ตถกรรมุ / เทศกาลส�าค�ญ
Performing arts
ดีนิตร� / ละคร / ฟ้#อนิร�า /ห�$นิเชิ�ดี ฯลฯ
audiovisualภัาพิยนิตร� / โทรท�ศนิ� /วิ�ทย�
softwareซอฟ้ท�แวิร� / วิ�ดี�โอเกมุ /ส+,อดี�จิ�ต�ลต$างๆServices
สถาป0ตยกรรมุ / โฆษณา /การวิ�จิ�ยและพิ�ฒนิา /วิ�ฒนิธรรมุ และส�นิทนิาการ
designมุ�ณฑ์นิศ�ลป4 / กราฟ้ฟ้5ก /แฟ้ชิ�,นิ / เคร+,องประดี�บ และของเล$นิ
publicationsหนิ�งส+อ และส�,งต�พิ�มุพิ�ต$างๆ
photoภัาพิเข�ยนิ / งานิป07 นิ /ภัาพิถ$าย / โบราณวิ�ตถ� Heritage
Arts
Media
Functional Creation
CREATIVE
INDUSTRIES
Creative industry value chain
CreationProduction
Distribution
Retail and consumptio
n
Supply Demand
Fact and Figures of Global Creative Industries
CREATIVE INDUSTRIES
CREATIVE INDUSTRIES
CREATIVE INDUSTRIES
CREATIVE INDUSTRIES
Export 2005335,494 mil usd
= 11,742,290 Mil Baht
ThailandExport4,323 mil usd = 151,305 Mil BahtMarket Share = 1.29%
Creative Thailand as a National Agenda
• Creative Infrastructure such as launch of Creative Economy Agency, IP laws and regulation revision, IT infrastructure
• Creative Education and Human Resources
• Creative Society and Inspiration• Creative Business Development and
Investment such as marketing strategy, BOI, funds
Develop creative economy along with knowledge-based economy Creative multidisciplinary policy and integration of government agencies Restructure of products and services for Creative and Green Economy National social and economic Development Plan 11
Develop infrastructure and environment especially telecommunication, R&D, funds, education response to market demands. Improve market strategies for competitive advantage and global change
Signify intellectual property of creativity with concrete regulations and policy as well as financial assistance
Develop institutions and integrate them as network in cooperatively supporting creative industry
Create opportunity to entrepreneurs and professional development to the market needs
In-depth R&D in cultural capital Continuity of systematic evaluation of Thai creative industry
Financial Capital (FC)
Natural Capital(NC)
Social Capital(SC)
Physical Capital
(PC)
Human Capital
(HC)
Cultural Capital
(CC)
Natural Capital(NC)
Economic Capital(EC)
Social Capital(SC)
The way forward
SP2
To stimulate the economy of the country by supporting creative industry with
• 20,134 million baht or $ 575 million US
Thank you