Creative Destruction versus Creative Evangelisation

@DinisGuarda, Founder and CEO

What is our human singularity?What is creativity in a digitalised, nano technology - IoT world?

@DinisGuarda

3

Every Individual =

Brand - Media - Startup - Data - Innovation Company!

@DinisGuarda

@DinisGuarda

Every Business =

Brand + Media + Financial + big data + Innovation Company!

Creative destruction refers to the incessant product and process innovation mechanism by which new production units replace outdated ones.

It was coined by Joseph Schumpeter (1942), who considered it 'the essential fact about capitalism'.

@DinisGuarda

In an Age of Algorithms, APIs and Singularity Will Creativity Be Humanity’s Saving Grace?

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What is Creative Evangelisation?

@DinisGuarda

Preaching of the gospel or the practice of giving information about a particular doctrine or set of beliefs to

others with the intention of converting others.

Using digital tools and channels!

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@DinisGuarda

Cycle of evangelisation

Me to we you to meCreative (digital) evangelisation?

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@DinisGuarda

So how to Thrive in a Randomness, Black Swans, Antifragile, tech, Big Data world?

With “chaos” - “a state of disorder” – being fragile. But is it fragile, robust, durable?

What is exactly the opposite of fragile? Is fragile really not robust, durable?

Creativity?

@DinisGuarda

“Black Swan effects are necessarily increasing, as a result of complexity, interdependence between parts, globalization and the

beastly thing called ‘efficiency’ that makes people now sail too close to the wind.” Nassim Nicholas Taleb

@DinisGuarda

Prometheus myth have parallels within the beliefs of many cultures throughout the world; see creation of man from clay, theft of

fire, and references for eternal punishment and the religious symbolism expressed in the book of Genesis.

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Are we living in a digital Prometheus IoT world giving birth to the next machine singularity evolution of mankind with technology?

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@DinisGuarda

What makes a successful mindset of a leader?

Tech

Big data

Social media

IoT

@DinisGuarda

"Anything that is essentially a network, either of communications or of coordination or of marketplace transactions ... that can scale to

millions to hundreds of millions of people, those are the kind of things that really interest me. (…) Because those are part of what transform

our economy, and also our society.” Reid Hoffman

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What narratives – story telling - are we constructing?

Big Data is the oil of the 21st century. But oil is just useless thick goop until you refine it into fuel.

And it’s this fuel – proprietary algorithms / insights that solve specific problems that translate into actions – that will be the

secret sauce of successful creators - organizations in the future.

@DinisGuarda

What makes a (creative) professional?

@DinisGuarda

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Creative StrategyEvangelisation

Get close to networks and engage them: online

and offline

Define clear goals, actions and get network

on board

Get data about each user segment and understand their

needs

Increase awareness of message, brand & value

proposition

Leverage Social Media channels to activate relations & business

Map landscape – long tail - audiences. Create Message channels for each group

Leverage Best of Tools, offer value and associations that

create value

Retain & develop ambassador / IB Program

Focus in Increasing leadsOwned + Earned Media

Create customised events with industry respected

partners.

Use right syndication, social media right channels to

engage users through target content

Create engagementvia premium content, Education and events

Pro-active education & engagement

Leverage a network of partners – online and offline.

Evangelise your creative message

Map / Get right context: channels / influencers

@DinisGuarda

In the nineteenth century, the bosses of political machines lead economy – society. In the twentieth, media barons, especially in broadcasting & newspapers;

In the twenty-first, it is people who have created vast online data, social networks.

The next evolution will be of the leaders and creators - evangelists who are able to manage big amounts of integrated data and create the right intelligence and

emotional connection - evangelisation out of that.

@DinisGuarda

Creative Destruction versus Creative Evangelisation

Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com

Publisher: intelligenthq.com – hedgethink.com – tradersdna.com

thank you