Creative + Data: Increase the Impact of Your Datasets
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Transcript of Creative + Data: Increase the Impact of Your Datasets
#ForumOne
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Submit questions/comments via the Questions panel.
Creative+Data: Increase the Impact of Your Datasets
Part of the Forum One Creative+ Series
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Sara TetreaultSr. Creative Strategist
@sjtetreault
Tim ShawManager of
User Experience@wdncnu
Corey JonesArt Director
@coreycreative
Our Team
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Seattle, WA
Alexandria, VA - HQ
Washington, DC
Cologne, Germany
About Forum One
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What is the Creative+ Series?
Forum One is exploring the intersection of creative design and other areas of practice, such as content, analytics, UX, data and technology,
to help you strategize an approach for your digital spaces.
go.forumone.com/creativeplus
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Creative + DataQueue the flaming pie charts
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Data is a content type
Strong emphasis on Branding
Keys to success
Creative + Data = Higher retention
Good UX = Starts with knowing
your goals
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Structures to GuideBuild On Existing Foundations
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Understand goals
● What are you trying to accomplish by showing a visualization?
● Who is it intended to reach? What should they do after seeing it?
● What is their level of understanding of the topic?
● When and where will this be seen?● What data use fits with the brand?
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Review data
● What does it really tell you; what
stories are in it?
● Does it fairly support your goals
(don’t twist it, if not!)?
● if it’s not yours, what is it’s source
and is that source credible?
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Overall experience
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Types of charts
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Too far?
Activity 1:Diving Into DataExplore some data and find some stories
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Introducing PWC
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Available datasets
● Whale population data● Gray whale migration routes● Gray whale observations● Whale incidents in AK● Whale deaths in selected
regions
● Trans-Pacific shipping traffic● US Navy sonar activity● PWC membership and
donations● PWC volunteer participation● PWC judicial and policy
actions
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Too far?
Get Your Creative OnTips for thinking differently, even with data
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Tips to get creative
● Capture ALL ideas ( no ideas are BAD)● Leave technical challenges aside (for now)● Think different ( try a new angle, no pie chart)● Draw from visuals to tell the story
(metaphorical ties )
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Too far?
Sketching Time!Design data visualization concepts
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Questions
