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Creative Commons Open Business Models, Case Studies, & Findings
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Transcript of Creative Commons Open Business Models, Case Studies, & Findings
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Except where otherwise noted these materials are licensed Creative Commons Attribution 4.0 (CC BY)
Paul Stacey, Creative CommonsKate Connors, Hubert Project
19-Nov-2015
Open Business Models
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CC & Open Business Models – Phase 1
Building an open source business by Libby Levi licensed CC BY-SA
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http://thepowerofopen.org/
http://teamopen.cc/all/
Creative Commons Use Cases & Stories
AnecdotalNo in-depth analysis or
description of replicable model
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Elephant in the Room by Bit Boy CC BY
Elephant in the RoomFear of Open
Financial impact – how earn revenue?Business model? Sustainability?
Makes sense for public sector but what about for-profit?A business model will destroy the spirit of openness.
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http://creativecommons.org/weblog/entry/45022
Generate interactive set of open business model toolsCreate open business model profiles:
OEROpen AccessOpen dataOrganizations transitioning to open
Analysis & report to show key strategies and tacticsConduct a workshop on open business models
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470 co-authors from 45 countriesUsed globally by startups and big corporations.
Start with - What is a business model?
Open Business Models Tools
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Business Model Generation Canvas
licensed CC BY-SA
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Open Business Model Canvas Remix
https://docs.google.com/drawings/d/1QOIDa2qak7wZSSOa4Wv6qVMO77IwkKHN7CYyq0wHivs/edit?usp=sharing
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Open Business Model Building Block Questions
https://docs.google.com/drawings/d/1kACK7TkoJgsM18HUWCbX9xuQ0Byna4plSVZXZGTtays/edit?usp=sharing
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Tool for Analysis Tool for Design
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Design Workshops
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The Hubert ProjectLearning that Transforms Public
Affairs
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The purpose of the Hubert Project is to build professional effectiveness in
public affairs by connecting educators through the creation and
exchange of engaging teaching materials that enhance student
learning.
Purpose
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A broad community…
Over 320 users from over 125 institutions
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…accessing materials about diverse topics…
53 materials uploaded More under development
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…based on a variety of contexts
Mapped using batchgeo.com
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Key Discussion Points
• Content creation• Building the user base • Establishing sustainability• Learning & sharing
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Key Discussion Points
• Content creation• Building the user base (including students)• Establishing sustainability• Learning & sharing
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Institutional Partnership with Hong Kong UniversityBenefits: Sustainability of Initiative, Internationalizing the Curriculum
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Customized Training
– Ohio State University– Arizona University– Indiana University– Hertie School of Governance (Berlin)– Build a network of Human Service researchers
and structures by training on content creation & use in alignment with Public Management Research Conference (June 2015)
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2013 FellowsJohn Ronquillo Assistant Professor, DePaul
Jessica Sowa, Associate Professor, Colorado
Steven Rathgeb Smith, Professor, DC
Julia Classen, consultant
Barbara Blumenthal, consultant
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2014 FellowsJamie Levine Daniel, Doctoral Candidate, John Glenn School of Public Affairs at the Ohio State University
Meghan Jarpe, doctoral student, School of Social Services Administration at the University of Chicago.
Maria Rodriquez, doctoral candidate, School of Social Work at the University of Washington
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Key Discussion Points
• Content creation• Building the user base • Establishing sustainability• Learning & sharing
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Academic: Case Teaching Workshops
• American Political Science Association
• NASPAA Fall Conference 2014• Partnership for African Social
Governance Research
• Webinars for User Base
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Practitioner: Human Service Partnerships
• Continued growth in practitioner-driven content and users– Partner with other Kresge grantees: case partners, users
• Topical-Based E-Studies– Community engagement– Board effectiveness– Staff cultural competency– Evidence-based practices– Community engagement
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Key Discussion Points
• Content creation• Building the user base • Establishing sustainability• Learning & sharing
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Key Growth Activities
July 2012- present
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Funding Diversification
Kresge…… And
- Earned income for Trainings- Operational Partners & Funding from
Humphrey School- Regional Foundations- Federal government & national
foundations supporting research
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Partnership for African Social Governance Research
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Key Discussion Points
• Content creation• Building the user base • Establishing sustainability• Learning & sharing
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Training & Outreach• Fellows Gathering at
ARNOVA Conferences, (Fall 2013 & 2014 & 2015)
• C-Sloan Online Learning Conference (October 2012& April 2014)
• NASPAA Public Affairs program development conference (Fall 2012 & 2013)
• APPAM Teaching Conference (April 2014)
• Webinars• Customized Training at
Public Affairs Schools– Ohio State University– Arizona University– Indiana University– Hertie School of
Governance (Berlin)• New Partners on
Content Development
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Research & Evaluation
• Annual full user base electronic surveys with follow up randomized phone survey
• As user base continues to grow, more in-depth research on faculty growth and student learning outcomes with doctoral candidate (starting Fall 2015)
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Open Business Model Canvas
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CC & Open Business Models – Phase 2
Building an open source business by Libby Levi licensed CC BY-SA
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https://www.kickstarter.com/projects/creativecommons/made-with-creative-commons-a-book-on-open-business
24 examples of exemplary open business models from around the world & across all sectorsAnalysis, themes, lessons learned / replicabilityBusiness plan feedback (22) / Consulting (3) / Work with us (1)
Sarah Pearson
Paul Stacey
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78 nominations – voting for 12Selection criteria:• geographic diversity • industry/domain diversity• mix of creators and platforms• no unicorns/business model should be replicable (or at least some
lessons from the model that can be reused by others)• mix of business models (advertising, physical goods, services, live
performances, etc)• CC licensing must be more than incidental to the model• no business model completely reliant on grant funding • must be CC licensing specifically, not software or other open
licenses
https://medium.com/made-with-creative-commons/latest
Work in progress posts
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1. OpenDesk2. Lumen Learning3. Cards Against
Humanity4. PLoS5. Cory Doctorow6. Wikimedia Foundation7. WordPress8. Arduino9. Thingiverse10. Open Data Institute11. Amanda Palmer12. Rijksmuseum
12 based on Votes13. Noun Project14. Gooru15. OpenStax16. Your
suggestion?17. …
Next 12
Medium, Outernet, Posiba, OpenWords,
+ …
Startups Section
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1. Origin of the business2. Business model3. Pivots and changes you’ve made after initial
implementation4. The role of Creative Commons5. Curation and creation process6. The role of social good7. The role of community8. The open movement9. Partnerships & collaborations10. Measuring success11. Recommendations for others12. Resources
Interviews Explore
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1. Universe University2. Community
Development Through Public Art
3. Tumuult Design & Publishing
4. Frank Money – finance tech
5. Inner Circle – coaching and consulting
6. SwissDeCode – genetic food test strip & open food DNA data base starting with beer
7. + …
Business Plan Feedback
1. OERu / Wayne Mackintosh
2. Seats2meet.com & Society 3.0Ronald van den Hoff
3. Michael Lewis
Consulting
1. Association of College & Research Libraries (ACRL)
Work with us
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What We’ve Learned So Far
1. CC licensing doesn’t have much in common with the sharing economy – main similarity is making better use of existing resources
2. Open business models generally have a deeper motivation beyond maximizing profit
3. Successful open businesses usually have a compelling social mission. Akin to fair trade or Leeds building. Establish themselves as social enterprises and BCorps.
4. Open businesses usually have an engaged community contributing to the success of the business.
5. Often crowdsource content and/or marketing
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Things We’ve Learned So Far
6. Share rewards and financial returns with their community
7. Maximize abundance – eliminate artificial scarcity.
8. Traditional market economics aren’t a good fit. See - Traditional Economics Don’t Make Sense For Open Business Models
9. Gifts rather than commodities.10. Use multiple means of open.
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CC & Open Business Models – Phase 3
Coming Soon
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Paul StaceyCreative Commonsweb site: http://creativecommons.org e-mail: [email protected]: http://edtechfrontier.compresentation slides: http://www.slideshare.net/Paul_Stacey
News: http://creativecommons.org/weblogFacebook: https://www.facebook.com/creativecommons
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470 co-authors from 45 countriesUsed globally by startups and big corporations.
Books
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