Creative Brief
3
7 1 9 . 3 0 2 . 5 6 4 1 www.altitude-studios.com 719.302.2521 [fax] [email protected] Post Office Box 31282 Colorado Springs, CO 80931 creative brief Purpose of this form This is our springboard into the creative process. This internal communication clarifies direction, outlines the target market, the key message and the desired results. We will use this form to make sure that we are both focused and on the same page. We will refer back to it often during the creative process, so please take your time to think through the questions and answer as accurately as possible. That said, please keep your answers brief. Once Established, we go full-throttle with the creative process and start conceptualizing ideas. (Based on the scope of the project we will establish a timeline for approvals). We will continue to hone our creative thought until it is a compelling and effective design solution for your project. This form is part of our proven methodology. We follow this process no matter what the project, the medium or the challenge. Adhering to this process is what equips us to produce award winning, effective and consistent work for you our client. Project Identification © Copyright 2007 Altitude Multimedia Studios. All rights reserved. Client: Date: Project Name: page 1 of 3 Design Objectives [What do we want the design to do?] Video Internet Packaging Advertising Collateral Branding Type of Project Other (describe) Enviromental Printing Film Mechanical Refinements Design Project Scope Other (describe) Concepting Research Positioning [How do we want the consumer to think about the brand or product?] Target Audience [Who are we talking to?] Core Message [What is the one thing we want customers to remember?] Copywriting
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Purpose of this form This is our springboard into the creative process. This internal communication clarifies direction, outlines the target market, the key message and the desired results. We will use this form to make sure that we are both focused and on the same page. We will refer back to it often during the creative process, so please take your time to think through the questions and answer as accurately as possible. That said, please keep your answers brief.
Transcript of Creative Brief
7 1 9 . 3 0 2 . 5 6 4 1
w w w. a l t i t u d e - s t u d i o s. co m
7 1 9 . 3 0 2 . 2 5 2 1 [ f a x ]
i n fo @ a l t i t u d e - s t u d i o s. co m
P o s t O f f i c e B o x 3 1 2 8 2
Colorado S prings, CO 80931
creative briefPurpose of this formThis is our springboard into the creative process. This internal communication clarifies direction, outlines the target market, the key message and the desired results. We will use this form to make sure that we are both focused and on the same page. We will refer back to it often during the creative process, so please take your time to think through the questions and answer as accurately as possible. That said, please keep your answers brief.
Once Established, we go full-throttle with the creative process and start conceptualizing ideas. (Based on the scope of the project we will establish a timeline for approvals). We will continue to hone our creative thought until it is a compelling and effective design solution for your project.
This form is part of our proven methodology. We follow this process no matter what the project, the medium or the challenge. Adhering to this process is what equips us to produce award winning, effective and consistent work for you our client.
Project Identification
© Copyright 2007 Altitude Multimedia Studios. All rights reserved.
Client: Date:
Project Name:
page 1 of 3
Design Objectives [What do we want the design to do?]
VideoInternetPackagingAdvertisingCollateralBranding
Type of Project
Other (describe)Enviromental
PrintingFilmMechanicalRefinementsDesign
Project Scope
Other (describe)
Concepting
Research
Positioning [How do we want the consumer to think about the brand or product?]
Target Audience [Who are we talking to?]
Core Message [What is the one thing we want customers to remember?]
Copywriting
7 1 9 . 3 0 2 . 5 6 4 1
w w w. a l t i t u d e - s t u d i o s. co m
7 1 9 . 3 0 2 . 2 5 2 1 [ f a x ]
i n fo @ a l t i t u d e - s t u d i o s. co m
P o s t O f f i c e B o x 3 1 2 8 2
Colorado S prings, CO 80931
creative brief
© Copyright 2007 Altitude Multimedia Studios. All rights reserved.
page 2 of 3
Consumer Insights [What do we know about the consumers as it relates to the brand or product?]
Tone/Personality [What adjectives would we use to describe the product?]
SoftTraditionalEnthusiasticFunEdgy
ClassicStrongHi-TechOriginalUnique
MainstreamFastPreciseSeriousAntiqueProgressive
Established
Flexible
YouthfulCurvyStraightSophisticatedMinimalAggresive
1.
Order of Read [What is the priority of communication elements?]
4.
2. 5.
3. 6.
Manditory Graphic/Copy Elements
Other Exceptional Considerations
Key Selling Points [What additional benefits support the core message?]
7 1 9 . 3 0 2 . 5 6 4 1
w w w. a l t i t u d e - s t u d i o s. co m
7 1 9 . 3 0 2 . 2 5 2 1 [ f a x ]
i n fo @ a l t i t u d e - s t u d i o s. co m
P o s t O f f i c e B o x 3 1 2 8 2
Colorado S prings, CO 80931
creative brief
© Copyright 2007 Altitude Multimedia Studios. All rights reserved.
page 3 of 3
What Is The End Product?
Is There a Deadline for Delivery of Finished Product?
What Printing Method Will Be Used?
What Type of Substrate Will Be Used?
How Many Colors?
Are There Any Other Mandates That Affect Production?
Is There Any Other Key Information That Affects Production?
Other
Other
Four(process)
Inkjet
Three
Laser
Two
Yes:
Yes:
Yes:
Silkscreen
One
No
No
No
Offset
