This single span 720 foot bridge was built in Norway in 2001…

…but when was it designed?

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Welcome

David AvisDavid Baskerville

Lead Business Solutions Analysts

This single span 720 foot bridge was built in Norway in 2001…

…but when was it designed?

arnestadphotography.files.wordpress.com

In 1502 Leonardo da Vinci produced a drawing of a single span 720 foot bridge.

It was not built until 2001 because it was thought such a construction was impossible.

“Genius is seeing what everyone has seen and thinking what no one else has thought”

C r e a t i v e Behaviour

• Share – Skills, knowledge, tools and techniques

• Highlight the Creativity techniques we use

• Real life Creativity success stories

• Q & A

Objective

Provide you with some ‘take-away’ creativity techniques that you can use to help you become more creative

Agenda

1. Be prepared – manage time, use a stop clock?

2. Set a clear Focus statement – spend time think about the thinkingWrite an initial statement – What is the subject you wish to generate ideas about?Rephrase, narrow or broadenRe-write you statement 3-4- times then decide which on is the most appropriate

3. Choose you Creativity technique

4. Run the sessionRemember…. all ideas have value and Quality V Quantity!

5. Evaluate the most popular idea(s) and decide which ones to take forward(Dr Edward De Bono’s Six Thinking Hats is a great tool to use for this)

Running a Creative thinking session:

The Creative Process Model

Set Focus

Ideas Generation

Ideas Pool

Evaluation

Implementation

10

Creativity

The heart of creative thinking is ‘Observation’ – you see but you do not observe

You need to jolt your mind from the path of least resistance……

Move 3 dots to make the arrow point in the opposite way…

CREATIVITIY

Techniques

Takeaway

TECHNIQUE

CR

EA

TIV

ITIY

one

Situation / Solution Reversal

What:• Reverse the situation

When: • Group meetings

How:• Restate the challenge so it’s the reverse• Reverse the ideas/answers and examine to apply them to original challenge

Benefits:• Effective way of breaking people out of fixed ways of looking at a situation

How can we increase the amount the department spends?

Situation / Solution Reversal

How can we decrease the amount the department spends?

TECHNIQUE

CR

EA

TIV

ITIY

two

SCAMPER

• Substitute something Mars

• Combine it with something else LiveScribe WiFi Smart Pen

• Adapt / Adjust LG Washing machine

• Multiply/Magnify/Minimise Double Decker, Skyscrapers, Nano Tech.

• Put it to some other use Viagra

• Eliminate something Dyson

• Reverse / Rearrange Henry Ford

SCAMPER

TECHNIQUE

CR

EA

TIV

ITIY

three

Analogies andMetaphors

Analogy & Metaphor Analogy & Metaphor

“Understanding one concept with the context of another”

James Geary

Analogy & Metaphor Analogy & Metaphor

Two ways to use this as a BA…

1) To harmonise a concept or problem into something more common i.e. ‘what is this a bit like?’

2) To force people to look at a subject differently i.e. ‘how is this like xxxxx?’

TECHNIQUE

CR

EA

TIV

ITIY

four

Brainstorming / Brain Writing

Brainstorming – Idea Generation

The Seven Rules of Brainstorming (from IDEO)

1) Defer judgment

2) Encourage wild ideas

3) Build on the ideas of others

4) Stay focused on the topic

5) One conversation at a time

6) Be visual

7) Go for quantity

TECHNIQUE

CR

EA

TIV

ITIY

five

Mind Mapping

What:• System of note making created by Tony Buzan for effective creative thinking• Generate fresh thinking and new insights• Concept and idea extraction tool

Who:• Students, Businesses, Professionals to think learn and work more effectively

When:• Brainstorming sessions• In groups• Personal aid

How: • Centre of blank page – Problem statement/subject• Thick branches closest to Centre• Branch thinner lines off the ends of main branches to add sub themes• Add further branches to get down to the ideas for each concept• Concept – Idea – Concept - Idea

Mind Mapping

Mind Mapping

Ideas

Evaluation

Blue Hat – Control of the thinking process itself: the blue hat sets the agenda.

White Hat – Information thinking: What information would we like to have?

Yellow Hat – The logical positive: Optimism, looks for benefits?

Green Hat – Creative effort and Creative thinking: New ideas, alternatives, puts forward all possibilities.

Red Hat – Intuition and Feeling: “My gut feeling is that it will/will not work”.

Black Hat – Caution and the logical negative: prevents us from making mistakes, points out what cant be done.

De Bono’s 6 Thinking Hats

Can we be Creative all of the time?

Safety?

Legal?

Regulatory?

Can we be Creative all of the time?

BETA

ALPHA

THETA

DELTA

The Creative Process

Take regular breaks

Go for a long walkCharles Darwin did, everyday!

Bring Creativity into your everyday life

Remember the child inside of you!

The Creativity Process – Environment

The Creativity Process – The right Environment

• Barclays?

• Google?

• Dyson?

• Apple?

The people who are crazy enough to think they can change the world…

…are the ones that do!

Apple – Here’s to the Crazy Ones

Creativity

… and that is the end of the story

…or rather the end of the chapter and the beginning of a new one

Joseph Fiennes…Barclays History