BNI Success Auckland

After today

You will know more about me than mostYou will know what I can do for a client businessYou will know what I could do for you

Grant Craies

Where I come from: Vann

When I’m not working

Creative Agency Secrets

Is an outsourced marketing services company.

We do the marketing for you.

• How we started• Who we are• What we’re good at• Why we belong in New Zealand

• Brochure/collateral• Public relations• Advertising• Directory listings• Trade show/conference• Christmas card list• Parties/hospitality

Traditional Today

• Website• Expert content• Online PR• Adwords / digital ads• Directory submissions• Email list/newsletter• Social media

Experts in choosing the right marketing

Brochure/collateralPublic relationsAdvertisingDirectory listingsTrade show/conferenceChristmas card listParties/hospitality

Traditional Priorities

1. Website2. Directory submissions3. Expert content4. Email list/newsletter5. Online PR6. Adwords / digital ads7. Social media

Case Study: APC Technology

Website improvements

Google Analytics

Traffic Sources

What does an excellent website do?

A website is a proxy for the business• It sets out clearly what the firm does • Provides brochures and collateral for download / sharing or emailing• Captures new enquiries as leads for the Partners to follow up• Raises the profile of the business through expert articles, informed opinion, SEO• Maintains the relationship with existing and past clients using blog / newsletters• Helps create opportunities for new business through events and training• Keeps analytics to track the success of each element

• And all this is underpinned with internal processes for marketing

The best business websites

• Findable using search• State services • Illustrate specialisms• Guide the prospective client• Enable contact with the business• Name key staff members• Show office locations & map

New Business Development Methodology

1. State your business

2. Marketing Communications

3. New Business Pipeline

4. Profile Raising

5. Relationship Development

6. Creating Opportunities

7. Making New Business Happen

8. Analysis & Feedback

Test your website

On each of the 8 step New Business Development MethodologyGrade yourself 1-10 where 10 is high Asterisk which is most important for your businessWhich is your greatest area of personal interest?At the end, you can give this to us or take it away.

How did you score?